Atlantic Grupa d.d. is a Croatian

multinational company A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, i ...

whose business operations include the

production Production may refer to: Economics and business * Production (economics) * Production, the act of manufacturing goods * Production, in the outline of industrial organization, the act of making products (goods and services) * Production as a stati ...

development Development or developing may refer to: Arts *Development hell, when a project is stuck in development *Filmmaking, development phase, including finance and budgeting *Development (music), the process thematic material is reshaped * Photograph ...

sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in r ...

and

distribution Distribution may refer to: Mathematics *Distribution (mathematics), generalized functions used to formulate solutions of partial differential equations * Probability distribution, the probability of a particular value or value range of a vari ...

consumer goods A final good or consumer good is a final product ready for sale that is used by the consumer to satisfy current wants or needs, unlike a intermediate good, which is used to produce other goods. A microwave oven or a bicycle is a final good, but ...

with simultaneous market presence in over 40 countries around the world.Godišnje izvješće 1Y, revidirano
, konsolidirano, 2015. godina Atlantic Grupa is one of the leading

FMCG Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, can ...

companies in the region.* The region includes: Croatia, Slovenia, Bosnia & Herzegovina, Serbia, Montenegro, North Macedonia and Kosovo. Its primary activities comprise production and distribution of

food products Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is inge ...

, including

sports nutrition Sports nutrition is the study and practice of nutrition and diet with regards to improving anyone's athletic performance. Nutrition is an important part of many sports training regimens, being popular in strength sports (such as weightlifting and ...

products and

dietary supplement A dietary supplement is a manufactured product intended to supplement one's diet by taking a pill, capsule, tablet, powder, or liquid. A supplement can provide nutrients either extracted from food sources or that are synthetic in order ...

s. Additionally, Atlantic Grupa is also a manufacturer of

over-the-counter drug Over-the-counter (OTC) drugs are medicines sold directly to a consumer without a requirement for a prescription from a healthcare professional, as opposed to prescription drugs A prescription drug (also prescription medication or prescripti ...

medicines and the company also operates Farmacia chain of

pharmacies Pharmacy is the science and practice of discovering, producing, preparing, dispensing, reviewing and monitoring medications, aiming to ensure the safe, effective, and affordable use of medicines. It is a miscellaneous science as it links heal ...

. Finally, Atlantic Grupa has regional and international distribution network through which, in addition to its own range of brands, it also distributes a range of products from external partners. The company's headquarters are in

Zagreb Zagreb ( , , , ) is the capital (political), capital and List of cities and towns in Croatia#List of cities and towns, largest city of Croatia. It is in the Northern Croatia, northwest of the country, along the Sava river, at the southern slop ...

, while 17 production facilities are located in Croatia, Slovenia, Bosnia & Herzegovina, Serbia and North Macedonia. Atlantic Grupa owns

companies A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared go ...

and

representative office A representative office is an office established by a company or a legal entity to conduct marketing and other non-transactional operations, generally in a foreign country where a branch office or subsidiary is not warranted. Representative offices ...

s in 10 countries.

History

1991–2001: Foundation and domestic expansion

The beginning of Atlantic Grupa dates back to 1991 when Atlantic Trade

d.o.o. A private limited company is any type of business entity in "private" ownership used in many jurisdictions, in contrast to a publicly listed company, with some differences from country to country. Examples include the '' LLC'' in the United Sta ...

, a company for distribution of consumer goods, was founded. In the following years, the company grew into a national distributor with

distribution centre A distribution center for a set of products is a warehouse or other specialized building, often with refrigeration or air conditioning, which is stocked with products (goods) to be redistributed to retailers, to wholesalers, or directly to con ...

s in

Split Split(s) or The Split may refer to: Places * Split, Croatia, the largest coastal city in Croatia * Split Island, Canada, an island in the Hudson Bay * Split Island, Falkland Islands * Split Island, Fiji, better known as Hạfliua Arts, enterta ...

Rijeka Rijeka ( , , ; also known as Fiume hu, Fiume, it, Fiume ; local Chakavian: ''Reka''; german: Sankt Veit am Flaum; sl, Reka) is the principal seaport and the third-largest city in Croatia (after Zagreb and Split). It is located in Primor ...

and

Osijek Osijek () is the fourth-largest city in Croatia, with a population of 96,848 in 2021. It is the largest city and the economic and cultural centre of the eastern Croatian region of Slavonia, as well as the administrative centre of Osijek-Baranja ...

and a distribution portfolio from principals such as Wrigley,

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...

Johnson & Johnson Johnson & Johnson (J&J) is an American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. Its common stock is a component of the Dow Jones Industrial Average and the company i ...

, etc. In 1991, Atlantic Trade was incorporated and the development of consumer goods distribution started across Croatia. In 1997, the company invested in the "Ataco" distribution system in Bosnia & Herzegovina. In 1998, Atlantic Grupa launched the first Croatian ready-made

sandwich A sandwich is a food typically consisting of vegetables, sliced cheese or meat, placed on or between slices of bread, or more generally any dish wherein bread serves as a container or wrapper for another food type. The sandwich began as a po ...

for broad distribution named

Montana Montana () is a state in the Mountain West division of the Western United States. It is bordered by Idaho to the west, North Dakota and South Dakota to the east, Wyoming to the south, and the Canadian provinces of Alberta, British Columbi ...

2001–present: Regional expansion

With the opening of the representative office in Bosnia & Herzegovina in 2001 the company became a regional company, which was in later years followed by own distribution companies in

Serbia Serbia (, ; Serbian language, Serbian: , , ), officially the Republic of Serbia (Serbian language, Serbian: , , ), is a landlocked country in Southeast Europe, Southeastern and Central Europe, situated at the crossroads of the Pannonian Bas ...

North Macedonia North Macedonia, ; sq, Maqedonia e Veriut, (Macedonia before February 2019), officially the Republic of North Macedonia,, is a country in Southeast Europe. It gained independence in 1991 as one of the successor states of Socialist Feder ...

and

Slovenia Slovenia ( ; sl, Slovenija ), officially the Republic of Slovenia (Slovene: , abbr.: ''RS''), is a country in Central Europe. It is bordered by Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the southeast, an ...

. In addition to being a distribution company, with the acquisition of

Cedevita Cedevita d.o.o. is a Croatian company which produces a wide range of teas, instant drinks, and dietetic products. A notable owner of the company was the Croatian pharmaceutical company Pliva d.d. Since 2001 Cedevita has been part of the Atlantic ...

d.o.o. in 2001, Atlantic Grupa also became a

production company A production company, production house, production studio, or a production team is a studio that creates works in the fields of performing arts, new media art, film, television, radio, comics, interactive arts, video games, websites, music, and ...

. In 2001, Atlantic Grupa acquired Croatian instant

vitamin drink ELIXIR (the European life-sciences Infrastructure for biological Information) is an initiative that will allow life science laboratories across Europe to share and store their research data as part of an organised network. Its goal is to bring t ...

producer

d.o.o. In the following year, it incorporated Atlantic Grupa d.o.o. In 2003, it acquired Croatian cosmetics company Neva d.o.o. It also started up a distribution company Atlantic Trade

Skopje Skopje ( , , ; mk, Скопје ; sq, Shkup) is the capital and largest city of North Macedonia. It is the country's political, cultural, economic, and academic centre. The territory of Skopje has been inhabited since at least 4000 BC; r ...

d.o.o. In 2004, the Croatian manufacturer of all-purpose skin and lip balm

Melem In chemistry, melem is a compound with formula ; specifically, 2,5,8-triamino-heptazine or 2,5,8-triamino-tri-''s''-triazine, whose molecule can be described as that of heptazine with the three hydrogen atoms replaced by amino groups. It is a whit ...

, was purchased in the same year. In 2005, Atlantic Grupa acquired German sports food producer Multipower, which marked the first acquisition outside of former Yugoslavia. In 2006, the company established a

Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...

. In the same year, the company was transformed into a

joint stock company A joint-stock company is a business entity in which shares of the company's stock can be bought and sold by shareholders. Each shareholder owns company stock in proportion, evidenced by their shares (certificates of ownership). Shareholders are ...

. In 2007, it purchased Fidifarm, leading Croatian producer of OTC medicines Also, it acquired Serbian instant

producer Multivita d.o.o., thus cementing leadership status in the region in the industry of vitamin drinks. In the same year, after the implementation of the

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...

of shares, Atlantic Grupa d.d. was listed on the official market of the

Zagreb Stock Exchange The Zagreb Stock Exchange or ZSE ( hr, Zagrebačka burza ) is a stock exchange located in Zagreb, Croatia. It is Croatia's only stock exchange. The exchange trades shares of Croatian companies, as well as bonds and commercial bills. The ZSE was ...

. In 2008 the company started to acquire pharmacy institutions and form its own pharmacy chain Farmacia. In 2010, it purchased Droga Kolinska, the leading Slovenian food producer, for 382 million euros. The acquisition of Kalničke Vode Bio Natura d.d. came in the same year. In 2013, the company established a cooperation with

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...

. In 2015, Atlantic Grupa acquired Foodland, Serbian producer of homemade fruit and vegetable products e.g. jams, juices As of 2018, Atlantic Grupa is among the leading Croatian companies in terms of sales, with the annual revenue reaching 718 million euros for 2018 calendar year.

Organisation

Organisational structure

The business organisation of Atlantic Grupa comprises two basic segments: *''Business operations'' of Atlantic Grupa may be followed through business activities of special business units related to individual

product type In programming languages and type theory, a product of ''types'' is another, compounded, type in a structure. The "operands" of the product are types, and the structure of a product type is determined by the fixed order of the operands in the prod ...

, and special sales units which cover all major

market Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an ...

s as well as strategic sales channels. *''Corporate support functions'' are centrally organised and, depending on their respective functional area, provide support to the development and management of the entire Atlantic Grupa.

Corporate government

Atlantic Grupa's

corporate management Management (or managing) is the administration of an organization, whether it is a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business. Management includes the activities o ...

structure is based on a dual system consisting of the company's

Supervisory Board In corporate governance, a governance board also known as council of delegates are chosen by the stockholders of a company to promote their interests through the governance of the company and to hire and fire the board of directors. In civil s ...

and

Management Board Management (or managing) is the administration of an organization, whether it is a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business. Management includes the activities ...

. Together with the General Assembly, a body in which shareholders accomplish their rights in Company matters, they represent the three principal bodies of the company.

Management Board

Atlantic Grupa's

is composed of the President and CEO, Vice President for Finance, Vice President for Corporate Affairs, Vice President for Strategy, Business development and Growth, Vice President for Distribution and Vice President for Savoury spreads, Donat Mg and international expansion. Alongside the management board operates the Strategic Management Council which represents a multifunctional body dealing with vital

strategic Strategy (from Greek στρατηγία ''stratēgia'', "art of troop leader; office of general, command, generalship") is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the "art ...

and

operational An operational definition specifies concrete, replicable procedures designed to represent a construct. In the words of American psychologist S.S. Stevens (1935), "An operation is the performance which we execute in order to make known a concept." F ...

corporate issues. * Emil Tedeschi: President of the Management Board * Zoran Stanković: Vice President for Finance * Neven Vranković: Vice President for Corporate Affairs * Lada Tedeschi Fiorio: Group Vice President for Strategy, Business development and Growth * Srećko Nakić: Group Vice President for Distribution * Enzo Smrekar: Group Vice President for Savoury spreads, Donat Mg and international expansion

Supervisory Board

of Atlantic Grupa comprises seven members, representatives of the

academic An academy (Attic Greek: Ἀκαδήμεια; Koine Greek Ἀκαδημία) is an institution of secondary education, secondary or tertiary education, tertiary higher education, higher learning (and generally also research or honorary membershi ...

and business community as well as

shareholders A shareholder (in the United States often referred to as stockholder) of a corporation is an individual or legal entity (such as another corporation, a body politic, a trust or partnership) that is registered by the corporation as the legal owner ...

. Members of supervisory board are: * Zdenko Adrović: President * Siniša Petrović: Deputy of the President of the Supervisory Board * Lars Peter Elam Håkansson: Member * Franz-Josef Flosbach: Member * Saša Pekač: Member * Anja Svetina Nabergoj: Member

Brands

Atlantic's Brands

Atlantic Grupa develops its

Brands A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

in 6 Strategic Business Units (SBU): Beverages, Coffee, Snacks, Savoury Spreads, Pharma and Personal Care, and Sports and Functional Food *Beverages *:

*: Multivita *:

Cockta Cockta () is a soft drink from Croatia. Its main ingredient comes from dog rose hip; the other ingredients come from 11 different herbs, lemon and orange. Its original variant contains neither caffeine nor orthophosphoric acid. Origins The orig ...

Donat Mg Donat is a natural mineral water from the springs of Rogaška Slatina in Slovenia. It has a high content of magnesium. It helps with constipation problems, heartburn and magnesium deficiency problems. History Donat was first commercially availab ...

Kala Kala or Kalah may refer to: Religion Hinduism *Kāla, a Sanskrit word meaning ''time'' *Kāla, a Hindu deity of time, destiny, death and destruction closely related to Yama and Shiva. *Kalā, a Sanskrit word meaning ''performing arts'' * Kala Bo, ...

*: Kalnička *Coffee *: Barcaffè *: Grand kafa *:

Bonito Bonitos are a tribe of medium-sized, ray-finned predatory fish in the family Scombridae – a family it shares with the mackerel, tuna, and Spanish mackerel tribes, and also the butterfly kingfish. Also called the tribe Sardini, it consists of ...

*Snacks *: Smoki *: Najlepše želje *: Bananica *: Chipsos *:Prima *:

Sweet Sweetness is a basic taste most commonly perceived when eating foods rich in sugars. Sweet tastes are generally regarded as pleasurable. In addition to sugars like sucrose, many other chemical compounds are sweet, including aldehydes, ketones ...

*: Štark waffles *: Štark cookies *Savoury Spreads *: Argeta *: Argeta Exclusive *: Argeta Junior *: Argeta Delight *: Granny's Secret *:

Amfissa Amfissa ( el, Άμφισσα , also mentioned in classical sources as Amphissa) is a town in Phocis, Greece, part of the municipality of Delphi, of which it is the seat and a municipal unit. The municipal unit has an area of 315.174 km2. It l ...

*Pharma and Personal Care *:Farmacia *: Dietpharm *: Fidifarm *:Bebi *: Bebi premium *Sports and Functional Foods *: Multipower *:Champ *: Multaben

Principals' Brands

Atlantic Grupa distributes the entire product range from Atlantic's own

and the assortment of external principals. In Croatia, Serbia, Slovenia, North Macedonia, Russia and Austria, Atlantic owns its own distribution companies while distribution in B&H and Montenegro is organised in cooperation with the partner company Ataco. Atlantic Grupa's

portfolio Portfolio may refer to: Objects * Portfolio (briefcase), a type of briefcase Collections * Portfolio (finance), a collection of assets held by an institution or a private individual * Artist's portfolio, a sample of an artist's work or a ...

is approximately 70% Atlantic's Brands with the rest being Principals' Brands. * Distribution *:

Ferrero Ferrero (Italian: , Spanish: ) is a surname of Italian (from Piedmont) and Spanish origin that means 'smith', the person who works with iron, in parallel with surnames like Ferraro, Ferrari and Smith. Notable people with the surname Ferrero inclu ...

*: Hipp *:

*:Mars *:Nestle *:Red Bull *:

Duracell Duracell Inc. is an American manufacturer of alkaline batteries, specialty cells, rechargeables and smart power systems, owned by Berkshire Hathaway. The company has its origins in the 1920s, through the work of Samuel Ruben and Philip Mallory, ...

*: Wrigley *:

SAB Miller SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the worl ...

Beam Suntory Beam Suntory, Inc. is an American-founded, Japanese multinational company that produces alcoholic beverages. It is a subsidiary of Suntory, based in Osaka, Japan. It is the third largest producer of distilled beverages worldwide, behind Diageo ...

*: Schwartau *: Vitamin Well

References

External links

* {{CROBEX companies Food and drink companies of Croatia Companies listed on the Zagreb Stock Exchange Conglomerate companies established in 1991 1991 establishments in Croatia Retail companies of Croatia Companies based in Zagreb KK Cedevita Sponsor