The first Atlanta International Pop Festival was a

rock festival A rock festival is an open-air rock concert featuring many different performers, typically spread over two or three days and having a campsite and other amenities and forms of entertainment provided at the venue. Some festivals are singular even ...

held at the

Atlanta International Raceway Atlanta Motor Speedway (formerly known Atlanta International Raceway from 1960 to 1990) is a 1.54-mile entertainment facility in Hampton, Georgia, United States, 20 miles (32 km) south of Atlanta. It has annually hosted NASCAR Cup Series s ...

Hampton Hampton may refer to: Places Australia *Hampton bioregion, an IBRA biogeographic region in Western Australia *Hampton, New South Wales *Hampton, Queensland, a town in the Toowoomba Region * Hampton, Victoria Canada * Hampton, New Brunswick *Ha ...

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...

, twenty miles south of Atlanta, on the July Fourth (Friday) weekend, 1969, more than a month before

Woodstock Woodstock Music and Art Fair, commonly referred to as Woodstock, was a music festival held during August 15–18, 1969, on Max Yasgur's dairy farm in Bethel, New York, United States, southwest of the town of Woodstock. Billed as "an Aq ...

. Crowd estimates ranged from the high tens of thousands to as high as 150,000. With temperatures nearing a hundred degrees, local fire departments used fire hoses to create "sprinklers" for the crowd to play in and cool off. It was a peaceful, energetic, hot and loud festival with few (if any) problems other than heat related. Concession stands were woefully inadequate. Attendees frequently stood in line for an hour to get a soft drink.

History

The festival was organized by a seventeen-member promotional team that included Chris Cowing, Robin Conant and Alex Cooley. Cooley was also one of the organizers of the

Texas International Pop Festival The Texas International Pop Festival was a music festival held at Lewisville, Texas, on Labor Day weekend, August 30 to September 1, 1969. It occurred two weeks after Woodstock. The site for the event was an open field just south and west of the ...

a few weeks later on Labor Day weekend, as well as the second, and last, Atlanta International Pop Festival the following summer, and the Mar Y Sol Pop Festival in Puerto Rico from April 1 to 3, 1972. The sound system for the 1969 Atlanta festival was supplied by Hanley Sound of Medford, Massachusetts, and the light show was provided by The Electric Collage of Atlanta, both of which would return for the second Atlanta Pop Festival. Although his name appeared on the promotional poster,

Chuck Berry Charles Edward Anderson Berry (October 18, 1926 – March 18, 2017) was an American singer, songwriter and guitarist who pioneered rock and roll. Nicknamed the " Father of Rock and Roll", he refined and developed rhythm and blues into th ...

did not perform at the festival. On the Monday following the festival, July 7, the festival promoters gave Atlanta's music fans a gift: a free concert in Atlanta's Piedmont Park featuring Chicago Transit Authority, Delaney & Bonnie & Friends, and Spirit, all of whom had played at the festival, and Grateful Dead, who had not. According to the '' Atlanta Journal and Constitution'', the free event was the promoters' way of showing "their appreciation for the overwhelming success of the festival", although Alex Cooley has also described their motivation as simple hippie guilt at making a few-thousand-dollar profit. Piedmont Park had by then become the location of regular, free, and often impromptu rock concerts by mostly local Atlanta bands, and, beginning in mid-May 1969, by Macon's new

Allman Brothers Band Allman may refer to: Music *The Allman Brothers Band, Rock and Roll Hall of Fame southern rock band, formed by Duane and Gregg Allman *The Allman Joys, an early band formed by Duane and Gregg Allman *The Gregg Allman Band People *Allman (surnam ...

.Mankin, Bill.
"We Can All Join In: How Rock Festivals Helped Change America"
. Like the Dew. 2012.

Lineup

Over twenty musical acts performed at the event: *

Blood, Sweat & Tears Blood, Sweat & Tears (also known as "BS&T") is a jazz rock music group founded in New York City in 1967, noted for a combination of brass with rock instrumentation. In addition to original music, the group has performed popular songs by Laura N ...

* Booker T. & the M.G.'s * The

Butterfield Blues Band Paul Vaughn Butterfield (December 17, 1942May 4, 1987) was an American blues harmonica player, singer and band leader. After early training as a classical flautist, he developed an interest in blues harmonica. He explored the blues scene in his n ...

Canned Heat Canned Heat is an American band formed in Los Angeles, California, in 1965. The group is noted for its efforts to promote interest in blues music and its original artists and rock music. It was founded by two blues enthusiasts Alan Wilson and Bob ...

Chicago Transit Authority The Chicago Transit Authority (CTA) is the operator of mass transit in Chicago, Illinois, United States, and some of its surrounding suburbs, including the trains of the Chicago 'L' and CTA bus service. In , the system had a ridership of , ...

* Joe Cocker * Creedence Clearwater Revival * The Dave Brubeck Trio w/

Gerry Mulligan Gerald Joseph Mulligan (April 6, 1927 – January 20, 1996), also known as Jeru, was an American jazz saxophonist, clarinetist, composer and arranger. Though primarily known as one of the leading jazz baritone saxophonists—playing the instrum ...

Delaney and Bonnie and Friends Delaney & Bonnie were an American duo of singer-songwriters Delaney Bramlett and Bonnie Bramlett. In 1969 and 1970, they fronted a rock/soul ensemble, Delaney & Bonnie and Friends, whose members at different times included Duane Allman, Gregg A ...

Grand Funk Railroad Grand Funk Railroad (often shortened to Grand Funk) is an American rock band formed in 1968 in Flint, Michigan, by Mark Farner (vocals, guitar), Don Brewer (drums, vocals), and Mel Schacher (bass). The band achieved peak popularity and succ ...

* Ian & Sylvia *

Tommy James and the Shondells Tommy James and the Shondells are an American pop rock/psychedelic rock band, formed in Niles, Michigan, in 1964. They had two No. 1 singles in the U.S. – " Hanky Panky" (July 1966, their only RIAA Certified Gold record) and "Crimson and Clo ...

* Janis Joplin *

Al Kooper Al Kooper (born Alan Peter Kuperschmidt; February 5, 1944) is a retired American songwriter, record producer and musician, known for organizing Blood, Sweat & Tears, although he did not stay with the group long enough to share its popularity. ...

Led Zeppelin Led Zeppelin were an English rock band formed in London in 1968. The group comprised vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones, and drummer John Bonham. With a heavy, guitar-driven sound, they are ci ...

Pacific Gas & Electric The Pacific Gas and Electric Company (PG&E) is an American investor-owned utility (IOU). The company is headquartered in the Pacific Gas & Electric Building, in San Francisco, California. PG&E provides natural gas and electricity to 5.2 milli ...

Johnny Rivers Johnny Rivers (born John Henry Ramistella; November 7, 1942) is an American musician. His repertoire includes pop, folk, blues, and old-time rock 'n' roll. Rivers charted during the 1960s and 1970s but remains best known for a string of hit sing ...

Spirit Spirit or spirits may refer to: Liquor and other volatile liquids * Spirits, a.k.a. liquor, distilled alcoholic drinks * Spirit or tincture, an extract of plant or animal material dissolved in ethanol * Volatile (especially flammable) liquids, ...

The Staple Singers The Staple Singers were an American gospel, soul, and R&B singing group. Roebuck "Pops" Staples (December 28, 1914 – December 19, 2000), the patriarch of the family, formed the group with his children Cleotha (April 11, 1934 – February 21 ...

* Sweetwater *

Ten Wheel Drive Ten Wheel Drive was an American rock band which existed from 1968 to 1974. History In 1968, after the final break-up of the all-female rock band Goldie & The Gingerbreads, Genya Ravan was looking for a new band, as were two New Jersey musicians ...

Johnny Winter John Dawson Winter III (February 23, 1944 – July 16, 2014) was an American singer and guitarist. Winter was known for his high-energy blues rock albums and live performances in the late 1960s and 1970s. He also produced three Grammy Award-win ...

References

External links

The festival
as chronicled by

The Strip Project Tenth Street is a street in Midtown Atlanta, Georgia. Route and Points of Interest History Tight Squeeze The area around what is now Tenth and Peachtree Streets began as Tight Squeeze, a lawless shantytown during the period following the America ...

{{Rock festival 1960s in Atlanta 1969 in Georgia (U.S. state) July 1969 events in the United States Folk festivals in the United States Rock festivals in the United States Hippie movement 1969 in American music Music festivals established in 1969 Pop music festivals in the United States 1969 music festivals

History

Lineup

See also

References

External links