Athletics Director
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An athletic director (commonly "athletics director" or "AD") is an administrator at many American clubs or institutions, such as
college A college (Latin: ''collegium'') is an educational institution or a constituent part of one. A college may be a degree-awarding tertiary educational institution, a part of a collegiate or federal university, an institution offering ...
s and
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, as well as in larger
high schools A secondary school describes an institution that provides secondary education and also usually includes the building where this takes place. Some secondary schools provide both '' lower secondary education'' (ages 11 to 14) and ''upper seconda ...
and
middle schools A middle school (also known as intermediate school, junior high school, junior secondary school, or lower secondary school) is an educational stage which exists in some countries, providing education between primary school and secondary school. ...
, who oversees the work of
coaches Coach may refer to: Guidance/instruction * Coach (sport), a director of athletes' training and activities * Coaching, the practice of guiding an individual through a process ** Acting coach, a teacher who trains performers Transportation * Coac ...
and related staff involved in athletic programs.


Position at institution

Modern athletic directors are often in a precarious position, especially at the larger institutions. Although technically in charge of all of the coaches, they are often far less well-compensated and also less famous, with few having their own
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and
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programs as many coaches now do. In attempting to deal with misconduct by coaches, they often find their efforts trumped by a coach's powerful connections, particularly if the coach is an established figure with a long-term winning record. However, in the case of severe coaching misconduct being proven, often the athletic director will be terminated along with the offending coach. Over the last several years, the role of an athletic director has changed dramatically. Before, the athletic department was overseen by one of the school's head coaches. Now, the position attracts executives inside and outside the sports industry. Athletic directors can negotiate multimillion-dollar media deals and can manage powerful coaches who are usually the highest paid employees in the state. Based on the division and the school's athletic needs, athletic directors can also be in charge of scheduling games and events, monitoring a team's players and making sure coaches, players and anyone who is heavily involved with the department are complying with all of the sports agency's regulations. A
bachelor's degree A bachelor's degree (from Middle Latin ''baccalaureus'') or baccalaureate (from Modern Latin ''baccalaureatus'') is an undergraduate academic degree awarded by colleges and universities upon completion of a course of study lasting three to six ...
is required for all divisions, and a
master's degree A master's degree (from Latin ) is an academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional practice.
is preferred by larger schools. These degrees normally consist of sports management,
psychology Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries betwe ...
,
physical education Physical education, often abbreviated to Phys Ed. or P.E., is a subject taught in schools around the world. It is usually taught during primary and secondary education, and encourages psychomotor learning by using a play and movement explorati ...
and
business management Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management ...
. The top athletic directors in
high school A secondary school describes an institution that provides secondary education and also usually includes the building where this takes place. Some secondary schools provide both '' lower secondary education'' (ages 11 to 14) and ''upper seconda ...
have an average
salary A salary is a form of periodic payment from an employer to an employee, which may be specified in an employment contract. It is contrasted with piece wages, where each job, hour or other unit is paid separately, rather than on a periodic basis. ...
ranging from $58,400 to $87,000. In 2013, the highest paid athletic director at the
NCAA Division I NCAA Division I (D-I) is the highest level of College athletics, intercollegiate athletics sanctioned by the National Collegiate Athletic Association (NCAA) in the United States, which accepts players globally. D-I schools include the major ...
level was David Williams of Vanderbilt who was paid $3,239,678. However, Williams' salary was at the time not directly comparable to that of other Division I athletic directors because of Vanderbilt's unique administrative structure for varsity athletics. Unlike all other Division I schools, Vanderbilt athletics were then governed directly by the university (specifically within its Division for Student Life) rather than administered by a separate athletic department. Effectively, Vanderbilt athletics were treated as any other student organization. Williams' athletic duties were part of his position as Vanderbilt's vice president for student life. The university has since returned to a more traditional Division I model of a separate athletic department, with Williams returning to the formal title of athletic director; he resigned from that role shortly before his death in 2019.


Coaches as athletic directors

Formerly, especially at major
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...
-playing institutions, particularly in the
South South is one of the cardinal directions or Points of the compass, compass points. The direction is the opposite of north and is perpendicular to both east and west. Etymology The word ''south'' comes from Old English ''sūþ'', from earlier Pro ...
, the head football coach was also the "AD". Among the coaches to hold simultaneously hold the AD position were
Bear Bryant Paul William "Bear" Bryant (September 11, 1913 – January 26, 1983) was an American college football player and coach. He is considered by many to be one of the greatest college football coaches of all time, and best known as the head coach of ...
(Texas A&M and Alabama),
Ray Perkins Walter Ray Perkins (November 6, 1941 – December 9, 2020) was an American football coach and player. He played as a wide receiver for the University of Alabama and Baltimore Colts. He later worked as a football coach for 28 years, including sti ...
(Alabama),
Frank Broyles John Franklin Broyles (December 26, 1924 – August 14, 2017) was an American college football player and coach, college athletics administrator, and broadcaster. He served as the head football coach for one season at the University of Missour ...
(Arkansas),
Pat Dye Patrick Fain Dye (November 6, 1939 – June 1, 2020) was an American football player, coach, and college athletics administrator. He served as the head football coach at East Carolina University (1974–1979), the University of Wyoming (1980), ...
(Auburn),
Ray Graves Samuel Ray Graves (December 31, 1918 – April 10, 2015) was an American college and professional American football, football player and college football coach. He was a native of Tennessee and a graduate of the University of Tennessee, where ...
(Florida),
Wally Butts James Wallace Butts Jr. (February 7, 1905 – December 17, 1973) was an American football player, coach, and college athletics administrator. He served as the head coach at the University of Georgia from 1939 to 1960, compiling a record of 140–8 ...
(Georgia),
Vince Dooley Vincent Joseph Dooley (September 4, 1932 – October 28, 2022) was an American college football coach. He was the head coach of the Georgia Bulldogs from 1964 to 1988, as well as the University of Georgia's (UGA) athletic director from 1979 t ...
(Georgia), Charles Shira (Mississippi State),
Bud Wilkinson Charles Burnham "Bud" Wilkinson (April 23, 1916 – February 9, 1994) was an American football player, coach, broadcaster, and politician. He served as the head football coach at the University of Oklahoma from 1947 to 1963, compiling a record of ...
(Oklahoma),
Robert Neyland Robert Reese Neyland (; February 17, 1892 – March 28, 1962) was an American football player and coach and officer in the United States Army, reaching the rank of brigadier general. He served three stints as the head football coach at the Univ ...
(Tennessee),
Darrell Royal Darrell K Royal (July 6, 1924 – November 7, 2012) was an All-American football player and coach. He served as the head coach at Mississippi State University (1954–1955), the University of Washington (1956), and the University of Texas (1957â ...
(Texas), and
Emory Bellard Emory Dilworth Bellard (December 17, 1927 – February 10, 2011) was a college football coach. He was head coach at Texas A&M University from 1972 to 1978 and at Mississippi State University from 1979 until 1985. Bellard died on February 10, 2011 a ...
(Texas A&M). This was usually done in a nominal sense, giving the coach additional prestige, additional pay, and the knowledge that the only supervision that he was under was that of the college
president President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...
or chancellor and perhaps an athletics committee, and such supervision was often token. An associate athletics director actually performed the functions of athletic director on a daily basis in the name of the coach. At a few institutions where
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...
was the predominant sport the head men's basketball coach was treated similarly. In recent decades, this system has been almost entirely abandoned; collegiate sports, especially in its compliance aspects, has become far too complicated an undertaking to be run on a part-time basis. The last football coach to hold both positions at a major university was Derek Dooley at
Louisiana Tech Louisiana Tech University (Louisiana Tech, La. Tech, or simply Tech) is a public research university in Ruston, Louisiana. It is part of the University of Louisiana System and classified among "R2: Doctoral Universities – High research activi ...
before leaving to become head coach at
Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked state in the Southeastern region of the United States. Tennessee is the 36th-largest by area and the 15th-most populous of the 50 states. It is bordered by Kentucky to th ...
after the 2009 season. Broyles retired as Arkansas football coach in 1976, but remained as Razorbacks athletic director through 2007. Dooley retired as Georgia football coach in 1988, but remained as athletic director well into the 2000s.
LSU Louisiana State University (officially Louisiana State University and Agricultural and Mechanical College, commonly referred to as LSU) is a public land-grant research university in Baton Rouge, Louisiana. The university was founded in 1860 near ...
was one of the exceptions to the rule in the south.
Football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...
coach
Charles McClendon Charles Youmans McClendon (October 17, 1923 – December 6, 2001), also known as "Cholly Mac", was an American football player and coach. He served at the head coach at Louisiana State University from 1962 to 1979. McClendon was inducted into the ...
nearly bolted for
Texas A&M Texas A&M University (Texas A&M, A&M, or TAMU) is a public, land-grant, research university in College Station, Texas. It was founded in 1876 and became the flagship institution of the Texas A&M University System in 1948. As of late 2021, T ...
when he was offered the combined position of football coach and athletic director by the Aggies in January 1972, but remained in Baton Rouge after successful lobbying by LSU athletic director Carl Maddox and Louisiana Governor
John McKeithen John Julian McKeithen (May 28, 1918 – June 4, 1999) was an American lawyer and politician who served as the 49th governor of Louisiana from 1964 to 1972. Early life McKeithen was born in Grayson, Louisiana on May 28, 1918. His father was a ...
.
Kentucky Kentucky ( , ), officially the Commonwealth of Kentucky, is a state in the Southeastern region of the United States and one of the states of the Upper South. It borders Illinois, Indiana, and Ohio to the north; West Virginia and Virginia to ...
always kept its coaching and athletic director positions separate, even during the period (1946–53) when Bear Bryant coached
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...
and
Adolph Rupp Adolph Frederick Rupp (September 2, 1901 â€“ December 10, 1977) was an American college basketball coach. He is ranked seventh in total victories by a men's NCAA Division I college coach, winning 876 games in 41 years of coaching at the Univ ...
coached men's basketball. Even though Bryant and Rupp were technically equals under athletic director
Bernie Shively Bernie A. Shively (May 26, 1902 – December 10, 1967) was an American football player, coach, and college athletics administrator. He was the athletic director at the University of Kentucky from 1938 until his death. Shively served as an assista ...
, Bryant chafed under the impression he was far less powerful and far less revered than Rupp, a main factor in his departure from Lexington.
Paul Dietzel Paul may refer to: *Paul (given name), a given name (includes a list of people with that name) *Paul (surname), a list of people People Christianity *Paul the Apostle (AD c.5–c.64/65), also known as Saul of Tarsus or Saint Paul, early Chris ...
(LSU) and
Tom Osborne Thomas William Osborne (born February 23, 1937) is a former American football player, coach, college athletics administrator, and politician from Nebraska. He served as head football coach of the Nebraska Cornhuskers from 1973 to 1997 (25 season ...
(Nebraska) coached the football teams at their respective schools to national championships and later came back as athletic director after working elsewhere. Dietzel left LSU following the 1961 football season and coached at Army and South Carolina before returning to LSU as AD in 1978. Osborne served three terms in the
United States House of Representatives The United States House of Representatives, often referred to as the House of Representatives, the U.S. House, or simply the House, is the Lower house, lower chamber of the United States Congress, with the United States Senate, Senate being ...
after coaching the Cornhuskers from 1973 through 1997; he returned to Nebraska as AD in 2007.
Johnny Vaught John Howard Vaught (May 6, 1909 – February 3, 2006) was an American college football player, coach, and college athletics administrator. He served as the head football coach at the University of Mississippi (Ole Miss) from 1947 to 1970 and aga ...
, who coached Ole Miss to a share of the 1960 national championship, was not the Rebels' athletic director during his original 24-year tenure (1947-70) as football coach, but was re-hired as coach and also given the duties of athletic director three games into the 1973 season. Vaught stepped down as football coach at the end of the 1973 season, but remained as athletic director until 1978. Additionally, most of the old-line coaches who demanded such total control as a condition of employment have since either retired (or in Dooley's case, forced out) or died (Bryant died four weeks after coaching his final football game at Alabama), leaving in place a new generation who are not desirous of such an arrangement, if it were to be made available, and additionally have developed other sources of income, such as shoe contracts and radio and television appearance fees and endorsement contracts, that make the income which might come from the additional duty of athletic director unnecessary. Increasingly, college athletic directors are less likely to be retired or active coaches with physical education or sports administration degrees and more likely to be persons who majored in business administration or a related field. The budget for a major athletic department of a large American university is now routinely at the level of tens of millions of dollars; such enterprises demand professional management. Athletic directors have their own professional organization in the U.S., the
National Association of Collegiate Directors of Athletics The National Association of Collegiate Directors of Athletics (NACDA) is a professional organization for college and university athletic directors in the United States. NACDA boasts a membership of more than 6,100 individuals and more than 1,600 ins ...
. Other individuals may be referred to as athletic directors. As mentioned above, many U.S.
high school A secondary school describes an institution that provides secondary education and also usually includes the building where this takes place. Some secondary schools provide both '' lower secondary education'' (ages 11 to 14) and ''upper seconda ...
s have someone who performs this duty at least on a part-time basis, usually in conjunction with another coaching or administrative position; some
school district A school district is a special-purpose district that operates local public primary and secondary schools in various nations. North America United States In the U.S, most K–12 public schools function as units of local school districts, wh ...
s have a full-time director of athletics. Additionally, corporations which sponsor recreational or competitive sports may employ an athletic director.


See also

*
List of NCAA Division I athletic directors The following is a list of NCAA Division I universities in the United States (listed alphabetically by their schools' athletic brand name) and their current athletic director. This list only includes schools playing Division I football or men's ba ...
*
National Association of Collegiate Directors of Athletics The National Association of Collegiate Directors of Athletics (NACDA) is a professional organization for college and university athletic directors in the United States. NACDA boasts a membership of more than 6,100 individuals and more than 1,600 ins ...


References

{{Reflist * C. Jensen & S. Overman. ''Administration and Management of Physical Education and Athletic Programs.'' 4th edition. Waveland Press, 2003 (Chapter 15, "The School Athletics Program").


External links


National Association of Collegiate Directors of AthleticsDivision 1A Athletic Directors' AssociationGroup Discussion - How High School Athletic Directors Can Achieve Success

What Are the Duties of a Sports Director?
livestrong.com. Aug 13, 2015. Sports occupations and roles