Askov Finlayson is a

Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...

-based fashion brand and outfitter featuring primarily menswear, men's outdoor apparel, gear and accessories. Askov Finlayson was founded in 2011 by Eric and Andrew Dayton, grandsons of

Bruce Dayton Bruce Bliss Dayton (August 16, 1918 – November 13, 2015) was an American retail executive, businessman, heir to the Dayton's Company fortune, and philanthropist. Dayton was the last surviving member of the five Dayton brothers – all grands ...

and sons of Minnesota governor

Mark Dayton Mark Brandt Dayton (born January 26, 1947) is an American politician who served as the 40th governor of Minnesota from 2011 to 2019. He was a United States Senator for Minnesota from 2001 to 2007, and the Minnesota State Auditor from 1991 to ...

. Askov Finlayson is derived from a combination of the names of two small towns,

Askov Askov is a city in Pine County, Minnesota, United States. The population was 364 at the 2010 census. Minnesota State Highway 23 serves as a main route in the community, and Interstate 35 is nearby. History The village was originally within ...

and Finlayson, in east-central Minnesota who share a freeway exit on

Interstate 35 Interstate 35 (I-35) is a major Interstate Highway in the central United States. As with most primary Interstates that end in a five, it is a major cross-country, north–south route. It stretches from Laredo, Texas, near the Mexican border ...

, Exit 195. In 2014, Askov Finlayson was named by

Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentlema ...

as a ''Best Men's Store in America''. In 2015, GQ named it among ''The 10 Best Menswear Stores in America''. In January 2019, Askov Finlayson’s North Loop store closed, for the company to focus on its own product development and stop selling third-party brands. In November 2019, Askov Finlayson was relaunched as a direct-to-consumer outerwear brand, to eliminate the retail markup and undercut competitors on price.

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* *{{facebook, AskovFinlayson Clothing companies of the United States Companies established in 2011 Companies based in Minnesota 2010s fashion Outdoor clothing brands Menswear designers Fashion accessory brands Luxury brands High fashion brands 2011 establishments in Minnesota Clothing companies established in 2011