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Asianet Mobile TV + is the over-the-top content segment of Asianet Satellite Communications Ltd. A S C L partnered with Xperio Labs to develop the service in 2015. Asianet is the first MSO in
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
to launch an OTT service. The company is currently headquartered in
Thiruvananthapuram, Kerala Thiruvananthapuram (; ), also known by its former name Trivandrum (), is the capital of the Indian state of Kerala. It is the most populous city in Kerala with a population of 957,730 as of 2011. The encompassing urban agglomeration populati ...
.


History

Asianet announced the launch of the Asianet Mobile TV at the commencement of
Onam Onam ( ) is an annual Indian harvest festival celebrated predominantly by the Hindus of Kerala. A major annual event for Keralites, it is the official festival of the state and includes a spectrum of cultural events. Onam commemorates Vamana ...
celebrations in
Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...
in 2015. Dubai based Eurostar Group and Asianet Satellite Communications Limited tied with
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
based, devices and services company, Xperio Labs to launch the Asianet Mobile TV app in the Gulf states. With this launch, Asianet became the first
multiple system operator A multiple-system operator (MSO) is an operator of multiple cable or direct-broadcast satellite television systems. A cable system in the United States, by Federal Communications Commission (FCC) definition, is a facility serving a single comm ...
in the country to launch an OTT service. Asianet Mobile TV was honoured with the Indian Broadcasters and CATV Industry National Ratna Award as the most popular regional app for content and maximum downloads at a glittering function held on 10 May 2017 at The LaLiT New Delhi. The award was received by their Executive Vice President, Satish Kumar Menon.


Content and viewership

Asianet Mobile TV + , live-streams over 100 TV channels and 100 radio stations including twenty two live
Malayalam language Malayalam (; , ) is a Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (Mahé district) by the Malayali people. It is one of 22 scheduled languages of India. Malayalam was d ...
TV channels including
Asianet News Asianet News (formerly Asianet Global) is an Indian free-to-air Malayalam-language news channel owned by Asianet News Network. Asianet News Network operates as a subsidiary of Jupiter Entertainment Ventures (Jupiter Capital Ventures). The chan ...
,
Flowers TV A flower, sometimes known as a bloom or blossom, is the reproductive structure found in flowering plants (plants of the division Angiospermae). The biological function of a flower is to facilitate reproduction, usually by providing a mechani ...
, Twentyfour news,
Kairali TV Kairali TV is an Indian Malayalam-language general entertainment television channel owned by Kairali TV Network (Malayalam Communications Limited). It is headquartered at Thiruvananthapuram. It was launched on 17 August 2000. The channel is ...
, People TV,
Jeevan TV Jeevan TV is a news and entertainment Malayalam television channel. Its headquarters is at Palarivattom, Kochi, India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the List of countries and depende ...
,
Mathrubhumi News Mathrubhumi News is a Malayalam-language television news channel owned by '' Mathrubhumi Printing And Publishing Co. Ltd.'' The news channel was launched on 23 January 2013, with the lighting of the traditional lamp by then MD late M. P. Veerend ...
,
Reporter TV Reporter TV is an Indian Malayalam language free to air news channel broadcasting in the Malayalam language. The channel is owned by Indo Asian News Channel Pvt Limited based at Kochi. The channel was launched on 13 May 2011. M. V. Nikesh K ...
,
Kappa TV Kappa TV is a Malayalam music channel from the Mathrubhumi group, the publisher of the widely circulated Mathrubhumi daily. The channel was named after Tapioca, a type of starch extracted from the root of Cassava plant, which is called "kappa" ...
, Rosebowl,
JaiHind TV Jaihind Television is an Indian Malayalam-language channel, based in Thiruvananthapuram, Kerala. It was launched on 17 August 2007, in Delhi by the Indian National Congress President and United Progressive Alliance Chairperson Sonia Gandhi. T ...
and much more. It also streams twenty radio channels in Malayalam, English and Hindi languages. Asianet has a strong viewership base in the UAE and India including states of
Kerala Kerala ( ; ) is a state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile regions of Cochin, Malabar, South ...
,
Tamil Nadu Tamil Nadu (; , TN) is a state in southern India. It is the tenth largest Indian state by area and the sixth largest by population. Its capital and largest city is Chennai. Tamil Nadu is the home of the Tamil people, whose Tamil language ...
,
Andhra Pradesh Andhra Pradesh (, abbr. AP) is a state in the south-eastern coastal region of India. It is the seventh-largest state by area covering an area of and tenth-most populous state with 49,386,799 inhabitants. It is bordered by Telangana to the ...
,
Telangana Telangana (; , ) is a state in India situated on the south-central stretch of the Indian peninsula on the high Deccan Plateau. It is the eleventh-largest state and the twelfth-most populated state in India with a geographical area of and 3 ...
and
Karnataka Karnataka (; ISO: , , also known as Karunāḍu) is a state in the southwestern region of India. It was formed on 1 November 1956, with the passage of the States Reorganisation Act. Originally known as Mysore State , it was renamed ''Karnat ...
. By the end of
financial year A fiscal year (or financial year, or sometimes budget year) is used in government accounting, which varies between countries, and for budget purposes. It is also used for financial reporting by businesses and other organizations. Laws in many ...
2016, Asianet had a broadband subscriber base of 167,000.Traditional Cable Companies Attract Subscribers with the Launch of OTT Services
''
Business Standard ''Business Standard'' is an Indian English-language daily edition newspaper published by Business Standard Private Limited, also available in Hindi. Founded in 1975, the newspaper covers the Indian economy, infrastructure, international busin ...
'' Retrieved on 22 September 2016 They have also two education channels that brings several education and certification courses to subscribers, anywhere, anytime


See also

*
Hotstar Disney+ Hotstar (also known as Hotstar) is an Indian brand of subscription video on-demand over-the-top streaming service owned by Novi Digital Entertainment of Disney Star and operated by Disney Media and Entertainment Distribution, both d ...
*
DittoTV dittoTV was a video-on-demand platform launched in 2012, from the digital arm of Zee Entertainment Enterprises Limited (ZEE), Zee Digital Convergence Limited. The service was integrated with ZEE5 on 15 February 2018. It was India's most popular o ...
*
SonyLIV SonyLIV is an Indian Over-the-top media services, over-the-top freemium Streaming media, streaming platform owned by Culver Max Entertainment. SonyLIV was introduced in 2013 as the first Over-the-top media service, OTT service in India. As a s ...
*
ZEE5 ZEE5 is an Indian subscription video on-demand and over-the-top streaming service, run by Zee Entertainment Enterprises. It was launched in India on 14 February 2018 with content in 12 languages. The ZEE5 mobile app is available on Web, Andro ...


References


External links


Official website
{{Malayalam journalism Subscription video on demand services