"Asian Jake Paul" is a song by American

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

personality

iDubbbz Ian W. (born July 27, 1990), more commonly known as iDubbbz or Ian Carter, is an American YouTube personality. Creator of YouTube channels iDubbbzTV, iDubbbzTV2, and iDubbbzgames, he is best known for his comedy video series, including ''Conten ...

featuring English YouTube personality and recording artist

Boyinaband David Paul Brown (born 24 August 1987), known professionally as Boyinaband, is an English musician, songwriter, rapper, and YouTuber. Brown is known for his song "Don't Stay in School" and collaborations with other YouTubers such as iDubbbz, R ...

. The song was written by the two and was produced by Kustom Beats. It is a

diss track A diss track, diss record or diss song (diss – abbr. from ''disrespect'') is a song whose primary purpose is to verbally attack someone else, usually another artist. Diss tracks are often the result of an existing, escalating feud between the ...

aimed at fellow YouTube personality

RiceGum Bryan Quang Le (born November 19, 1996), better known as RiceGum, is an American YouTuber and rapper, best known for his diss tracks and online feuds with other YouTube personalities. Since creating his YouTube channel, his channel has receiv ...

, who was the subject of an episode of iDubbbz's viral "Content Cop" series. The single was released for digital download on October 3, 2017. It peaked at number 24 on the ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

R&B/Hip-Hop Digital Song Sales The ''Billboard'' charts tabulate the relative weekly popularity of songs and albums in the United States and elsewhere. The results are published in '' Billboard'' magazine. ''Billboard'' biz, the online extension of the ''Billboard'' charts, p ...

chart.

Background and lyrics

On October 3, 2017, iDubbbz released an episode of the

series ''Content Cop'', titled "Content Cop – Jake Paul". While the title and thumbnail purportedly expressed that the video would be based on YouTube personality and former

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

actor

Jake Paul Jake Joseph Paul (born January 17, 1997) is an American media personality and professional boxer. He initially rose to fame on Vine, before playing the role of Dirk Mann on the Disney Channel series ''Bizaardvark'' for two seasons. Throughout ...

, the video is actually about a YouTube personality Bryan Le, better known as

; iDubbbz specifically calls him "Asian Jake Paul", explaining that he didn't want to "give iceGumthe satisfaction of having his name in the title or his face in the thumbnail." In the 30-minute video, iDubbbz critiques RiceGum for many contentious comments and actions he had made in the past on his

livestream Livestreaming is streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but no ...

s, and in videos that iDubbbz deemed were worthy of criticism. Throughout the video, iDubbbz is seen wearing a t-shirt parodying the iconic box logo of the clothing brand Supreme with the word "sheep" appearing in the logo, which is also an overt critique on the hypebeast/

streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually hau ...

culture that RiceGum participates in because he is known to wear hyped clothing brands, like Supreme and

Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its produc ...

, in his videos. At the end of the video, a song by iDubbbz and fellow YouTube personality Boyinaband was played, titled "Asian Jake Paul". The song's lyrics contain verses in which the two YouTube personalities mock RiceGum, by referencing many of his previous controversies and by calling him dumb, talentless, a "borderline sex offender" and other insults. Boyinaband also filmed a video on his YouTube channel showing the production process. The same day, iDubbbz uploaded the song's music video on his alternate YouTube channel, iDubbbzTV2.

Music video

The music video for "Asian Jake Paul" was primarily filmed in

Brighton, England Brighton () is a seaside resort and one of the two main areas of the City of Brighton and Hove in the county of East Sussex, England. It is located south of London. Archaeological evidence of settlement in the area dates back to the Bronze Ag ...

and was released on October 3, 2017, on iDubbbzTV2 and features cameos from YouTubers, including

PewDiePie Felix Arvid Ulf Kjellberg ( , ; born 24 October 1989), better known as PewDiePie ( ), is a Swedes, Swedish YouTuber known for his Let's Play videos and comedic formatted videos and shows. Kjellberg's popularity on YouTube and extensive media co ...

, Ethan Klein of

h3h3Productions h3h3Productions is a YouTube channel hosted by Ethan Klein and Hila Klein, an Israeli-American husband-and-wife duo. The majority of their content consists of reaction videos and sketch comedy in which they satirize internet culture. The ''H3 ...

Jack Douglass John Patrick "Jack" Douglass (born June 30, 1988), better known as jacksfilms, is an American YouTuber. Douglass began his online career in 2006. His YouTube channel initially consisted of infomercial parodies, sketches, and comedic music video ...

, Erik Hoffstad of Internet Comment Etiquette, and HowToBasic. Some of the participants in the music video are shown wearing white hoodies with the same mock Supreme logo that was featured in the original ''Content Cop'' video. As of December 2022, the video has surpassed 85 million views.

Background and lyrics

Music video

Track listing

Charts

Release history

Notes

See also

References