Asia Pacific Vision (APV) is a provider of news, factual and corporate television content across the

Asia Pacific Asia-Pacific (APAC) is the part of the world near the western Pacific Ocean. The Asia-Pacific region varies in area depending on context, but it generally includes East Asia, Russian Far East, South Asia, Southeast Asia, Australia and Pacific Isla ...

Region. The company was founded by Mark Erder and Adrian Brown in September 1991, and incorporated in

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...

in early 1992. Brown is a British reporter and Erder is an American documentary filmmaker.

History

APV started as a supplier of news reports to international broadcasters that did not have adequate resources in

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...

. Thus, it addressed a news coverage gap in that area. It soon built relationships with client broadcasters in

Britain Britain most often refers to: * The United Kingdom, a sovereign state in Europe comprising the island of Great Britain, the north-eastern part of the island of Ireland and many smaller islands * Great Britain, the largest island in the United King ...

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

, North America and Australia. Its earliest clients included

CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...

, ABC America, Sky,

Fox News The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...

, and the major Australian Broadcasters TCN 9, Channel 7 and Channel 10. Mark Erder and Adrian Brown (Journalist) quickly recognized the importance of retaining all rights to their stories, a condition that enabled them to resell the same content to non-competing clients in other geographical markets. As the date for the Hong Kong Handover approached, new opportunities emerged for APV to expand its production services and to offer satellite uplink and outside broadcast services. Later, APV. and the

BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...

...

Present Status

National Geographic

AETN

HSBC

Cathay Pacific Airlines

Swire Pacific Ltd

Alibaba

is almost purely focused on corporate work and

Branded content In marketing, branded content (also known as branded entertainment) is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a ...

with producers specializing in the financial, ''hospitality'', property and auction industries.

Highlights

In 1992, APV entered a five-year production contract with the

...
that led to a five-part series documentary, "The Last Governor". Later (in 1999) The BBC and APV entered into a co-production deal to produce another documentary project, a history of foreign correspondents in Asia entitled "Of All The Gin Joints". By 1997, APV hired more than 120 employees., and had been commissioned by 20 broadcasters from around the world, to cover the end of colonial rule in

. APV provided

video production Video production is the process of producing video content for video. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard dri ...

services and local expertise to networks from

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

, Australia,

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

and the United States, in that period. This led to the establishment of the company’s APV Operations Services division, that specialized in providing outside broadcast,

uplink In a telecommunications network, a link is a communication channel that connects two or more devices for the purpose of data transmission. The link may be a dedicated physical link or a virtual circuit that uses one or more physical links or sha ...

, and external facilities services. In 2002, the performance of this division led to the formation of a joint venture focused specifically on providing satellite news gathering services and APV Link, based in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

. This JV only lasted a few years The company’s performance in the corporate and broadcast markets have led many clients to seek APV’s guidance and production for the placement of their Branded Content. Both ''Hysan'' and ''The Grand Lisboa'' made corporate films with the intention of having them broadcast. The most successful placements were early productions for the Eastman Company which produced a half-hour show for placement on Chinese TV and for the US Department of Commerce which produced multi-part series for both the India and China markets, focusing on the benefits of a graduate education in the US. The most successful of these was a four-part series sponsored by Shangri-La Hotels and starring

Zhang Ziyi Zhang Ziyi (; ; born 9 February 1979) is a Chinese actress and model. She is regarded as one of the Four Dan Actresses of China. Her first major role was in '' The Road Home'' (1999). She later gained international recognition for her role in ...

. This was placed on NGCI and various in-flight entertainment channels for the CX and Singapore airlines APV. has played an instrumental role in the launching of the CNN Bureau in Hong Kong, and the Asian launches of Asia Wall Street Journal TV, ABN, CNBC and Fox.

References

{{Authority control Video production companies Documentary film production companies Mass media companies of Hong Kong