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Ashleigh McIvor DeMerit (born September 15, 1983) is a Canadian retired
freestyle skier Freestyle skiing is a skiing discipline comprising aerials, moguls, cross, half-pipe, slopestyle and big air as part of the Winter Olympics. It can consist of a skier performing aerial flips and spins and can include skiers sliding rails and ...
currently residing in
Whistler, British Columbia Whistler ( Lillooet/Ucwalmícwts: Cwitima, ; Squamish/Sḵwx̱wú7mesh: Sḵwiḵw, ) is a resort municipality in Squamish-Lillooet Regional District, British Columbia, Canada. It is located in the southern Pacific Ranges of the Coast Mounta ...
. McIvor was a member of the Canadian national
ski cross Ski cross is a skiing competition which incorporates terrain features traditionally found in freestyle skiing with courses which include big-air jumps and high-banked turns. In spite of the fact that it is a timed racing event, it is often cons ...
team and became the first gold medal winner of women's ski cross at the
2010 Winter Olympics )'' , nations = 82 , athletes = 2,626 , events = 86 in 7 sports (15 disciplines) , opening = February 12, 2010 , closing = February 28, 2010 , opened_by = Governor General Michaëlle Jean , cauldron = Catriona Le May DoanNancy GreeneWayne Gretz ...
. She is also a former world champion in ski cross and has a second-place finish at the Winter X Games to her credit as well.


Career

McIvor entered skicross at a young age, and dominated the North American pro tour. As one of the youngest on the World Cup circuit, Ashleigh finished on the podium in her first World Cup race. McIvor has participated with fashion photographers, modeled on runways, and secured major sportswear sponsorships because of her popularity. McIvor started competing in 2003. McIvor won her first World Championship in 2009 at
Inawashiro is a town located in Fukushima Prefecture, Japan. , the town had an estimated population of 13,810 in 5309 households, and a population density of 35 persons per km². The total area of the town was . It is noted as the birthplace of the famous ...
, Japan. She has been to four Winter X-Games, with her best finish being a silver medal in 2010. She also has eleven podium finishes on the FIS World Cup circuit to her credit, including a silver medal at
Cypress Mountain Cypress Mountain is a ski area in West Vancouver, British Columbia, Canada, located in the southern section of Cypress Provincial Park, operated under a BC Parks Park Use Permit. The ski resort is a 30-minute drive north of downtown Vancouver, an ...
in 2009, the site of the Vancouver Olympic Games. McIvor finished third overall on the 2008-09
FIS FIS or fis may refer to: Science and technology * '' Fis'', an ''E. Coli'' gene * Fis phenomenon, a phenomenon in linguistics * F♯ (musical note) * Flight information service, an air traffic control service * Frame Information Structure, a Se ...
World Cup season, and second overall in the 2009-2010 season. Prior to the Winter Olympics, McIvor attended the 2010 Winter X Games as a final tuneup event. It was there that she and fellow countrywoman
Kelsey Serwa Kelsey Serwa (born September 1, 1989) is a Canadian retired freestyle skier who was a member of the Canadian national ski cross team. She won a gold medal at the 2018 Winter Olympics in Pyeongchang and a silver medal at the 2014 Winter Olympics i ...
managed to finish second and third respectively to Ophélie David. McIvor's silver was her first X Games medal of any colour. McIvor was a member of Canada's freestyle skiing team at the Vancouver Olympics where ski-cross was making its debut as an official medal event. Ashleigh McIvor qualified for the medal round with the second fastest time. In the finals McIvor got out to a fast start and won with some distance between herself and
Hedda Berntsen Hedda may refer to: Arts, entertainment, and media * Hedda Award, a Norwegian theatre award * ''Hedda Gabler'' (1890), a play by Henrik Ibsen * ''Hedda'' (film), 1975 film based on the play People with the given name * Hedda Østberg Amundsen (b ...
. With the win McIvor won the first ever Olympic gold medal for ladies' ski cross. During the next season, McIvor suffered her second catastrophic ACL injury in her knee, ending her season while on a practice run at the
Winter X Games Winter is the coldest season of the year in polar and temperate climates. It occurs after autumn and before spring. The tilt of Earth's axis causes seasons; winter occurs when a hemisphere is oriented away from the Sun. Different cultures d ...
. In part to the injuries McIvor retired from competitive skiing in the fall of 2012, she said that "I've gone back and forth in my mind, wondering if I'm making the right decision to retire. But I've already done more in the sport than I ever imagined would be possible and there's something to be said for going out on top, as the reigning Olympic champion."


Personal life

Ashleigh graduated from
Whistler Secondary School Whistler Secondary (or WSS) is a public high school in Whistler, British Columbia, and is part of School District 48 Sea to Sky. It is located opposite the subdivision of Alpine Meadows, north of the Whistler townsite adjacent to the Sea to Sky H ...
in 2001. She studied
Business Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for pr ...
/
Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
at the
University of British Columbia The University of British Columbia (UBC) is a public university, public research university with campuses near Vancouver and in Kelowna, British Columbia. Established in 1908, it is British Columbia's oldest university. The university ranks a ...
. In 2012, she was named by ''
Sportsnet Magazine ''Sportsnet Magazine'' was a Canadian bi-weekly sports magazine published by Rogers Media in conjunction with its sports television channel Sportsnet. In January 2016 the magazine was redesigned as an online-only publication. History On June 9, 2 ...
'' as one of the 30 Most Beautiful Athletes on the Planet. McIvor is married to Jay DeMerit, former captain of the
Vancouver Whitecaps FC Vancouver Whitecaps Football Club is a Canadian professional soccer team based in Vancouver. They compete in Major League Soccer (MLS) as a member club of the league's Western Conference. The MLS iteration of the club was established on Marc ...
. Following the announcement of her retirement from competitive skicross in November 2012, McIvor is now focusing on speaking engagements and appearances for sponsors and partners, as well as charitable organizations, and freeskiing for various filmers and photographers. She is remaining involved in the sport of skicross by working as an analyst for CBC and other broadcasters.


References


External links

* * * * * *
National team profile
{{DEFAULTSORT:McIvor, Ashleigh 1983 births Living people Canadian female freestyle skiers Freestyle skiers at the 2010 Winter Olympics Olympic freestyle skiers of Canada Skiers from Vancouver Olympic gold medalists for Canada Olympic medalists in freestyle skiing Medalists at the 2010 Winter Olympics