is a series of television

commercials A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

launched by

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, ...

to promote the

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...

canned coffee in Japan between 2000 to 2003. The campaign focuses on a Salaryman during

Lost Decades The was a period of economic stagnation in Japan caused by the asset price bubble's collapse in late 1991. The term originally referred to the 1990s, but the 2000s (Lost 20 Years, 失われた20年) and the 2010s (Lost 30 Years, 失われた ...

on the stage of a

Trading company Trading companies are businesses working with different kinds of products which are sold for consumer, business, or government purposes. Trading companies buy a specialized range of products, maintain a stock or a shop, and deliver products to custo ...

. The ''Ashita Ga Arusa'' campaign was handled by Beacon Communications, a local

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

based in

Shinagawa is a special ward in Tokyo, Japan. The Ward refers to itself as Shinagawa City in English. The Ward is home to ten embassies. , the Ward had an estimated population of 380,293 and a population density of 16,510 persons per km2. The total are ...

. The campaign was a critical and financial success, that it spawned a

Japanese television drama , also called , are television programs that are a staple of Japanese television and are broadcast daily. All major TV networks in Japan produce a variety of drama series including romance, comedy, detective stories, horror, jidaigeki, thriller ...

adaptations that aired on

NTV NTV may refer to: Television * NTV (Bangladesh), a Bengali-language satellite television channel in Bangladesh * NTV (India), Telugu regional channel * NTV (Kenya) * NTV (Mongolia), a television channel based in Mongolia * NTV (Newport Television) ...

in 2001. and a feature film released in 2002

Cast

Masatoshi Hamada is a Japanese comedian best known as the ''tsukkomi'' half of the popular owarai duo Downtown alongside Hitoshi Matsumoto. His nickname is . Hamada is married to Natsumi Ogawa, with whom he has two children. Early life Hamada was born near Da ...

Izumi Inamori is a Japanese actress signed to Burning Production. Biography Izumi Inamori was born and grew up in Kagoshima Prefecture. After finished from the local high school, Inamori went to University of Texas at Arlington to study English abroad. Af ...

Takashi Fujii , born March 10, 1972 in Toyonaka, Osaka, Japan) is a Japanese comedian and singer who belongs to the Japanese entertainment conglomerate Yoshimoto Kogyo and is the popular host of '' Matthew's Best Hit TV'' (as the character , and various ot ...

* Kōji Higashino * Shozo Endo * Naoki Tanaka *

Hitoshi Matsumoto , commonly known as , is a Japanese film director and one of Japan's most popular comedians and TV hosts. He is one half of the comedy duo Downtown alongside Masatoshi Hamada. Like Hamada, Matsumoto was born and raised in Amagasaki, Hyōgo Prefe ...

References

External links

* 2000s television commercials 2001 Japanese television series debuts 2001 Japanese television series endings Japanese television commercials Promotional campaigns by Coca-Cola Nippon TV dramas {{Japan-tv-prog-stub