Asheesh Kapur

''Inkaar'' () is a 2013 Indian drama romance film directed by Sudhir Mishra and produced by Viacom18 Motion Pictures, starring Arjun Rampal and Chitrangada Singh in the lead roles. Shantanu Moitra has composed the music for the film. Deepti Naval, Vipin Sharma, Gaurav Dwivedi are featured in supporting roles. The film was produced and distributed under the Viacom 18 Motion Pictures and the Tipping Point Films banners. The film deals with sexual harassment in a corporate set-up following the story of Rahul Verma, the CEO of an advertising agency, who has to follow the lawsuit of sexual harassment filed by Maya Luthra, his protégé. The two are battling for the top job of the company. A committee is set up by the agency to hear both sides of the story and work through lies and accusations to find out the truth.

The development of the film commenced in 2011. The movie was completed in early 2012 and was titled "''Inkaar''". It was scheduled to release in May but conflicts started rising over the title of the movie which delayed its release. After a lot of options, "''Kaam''" was chosen as the title but ultimately "''Inkaar''" was finalised to be the title.

After the title conflict was resolved, the release date of the movie was delayed to 2013. The movie was released on 18 January 2013. The film received positive to mixed responses but the performances of the lead pair and the direction of Sudhir Mishra earned positive reviews from critics. The movie grossed in the first week.

Cast

*Arjun Rampal as Rahul Verma
* Chitrangada Singh as Maya Luthra
* Deepti Naval as Mrs. Kamdhar
*Kanwaljeet Singh as Mr. Verma, Rahul's father
*Rehana Sultan as Mrs. Luthra, Maya's mother
* Vipin Sharma* as Gupta
*Mithun Rodwittiya as Jamshed
*Gaurav Dwivedi as Atul
*Asheesh Kapur as Praful
*Akanksha Nehra as Payal
*Kaizaad Kotwal as KK
*Sandeep Sanchdev as Tarun
*Sujata Sehgal as Kavita
* Shivani Tanksale as Nimmi
* Saurabh Shukla as Rockstar in ''Kuch Bhi Ho Sakta Hai''
*Shilpa Sapatnekar as Rani

Plot

''Inkaar'' is the love story of Maya Luthra ( Chitrangada Singh) and Rahul Verma (Arjun Rampal) set against the backdrop of sexual harassment. When misunderstandings are created between the two, she files a case of sexual harassment against him. A committee is set up by the advertising agency they work in to investigate their case and find out the truth. Rahul denies that he ever had any such intentions to sexually harass Maya, but she insists that he makes her feel insecure and unsafe in her own office. The committee is unable to reach a clear conclusion as they do not know who to believe. The climax of the film brings an unexpected twist to the story, and in a final confrontation, the two protagonists' love emerges victorious. As is shown in most of Sudhir's movies including 'Chameli' too, that only thing matters is love. Rahul and Maya reconcile and unite which is shown indirectly in the end.

Production

Casting

In February 2011, Sudhir Mishra announced that he was creating a new movie based on the topic of sexual harassment. Arjun Rampal was cast in to play the male protagonist and Chitrangada Singh, who had previously worked with Mishra in '' Hazaaron Khwaishein Aisi'' (2005) and ''Yeh Saali Zindagi'' (2011) was cast to portray the female protagonist. This film marked her third collaboration with Mishra. Mishra is known for directing niche movies. However, in an interview with Bollywood Hungama, the lead actress Singh said that it was a commercial film. The film was created on a budget of .

Filming

Filming took place between late 2011 to early 2012. The film was extensively shot in actual advertising agencies including Leo Burnett Worldwide and Grey Worldwide.

Controversy

Title Conflict

The initial title of the movie was chosen to be ''Inkaar'' but after the filming was complete, a title conflict rose as Mishra and the production team decided to opt a title out of six titles for the film based on its story. New five titles were ''Dream Factory'', ''Power Play'', ''Agency'', ''Yeh Kahan Aa Gaye Hum'' and ''The Boss''. Mishra stated in an interview with Bollywood Hungama, "Our film is about gender politics and power play in a corporate house. Given this brief, we'll decide which title suits the film the best and we'll go by it." After some conflict, the title was chosen to be ''Kaam – The Unofficial Story''. The release date was delayed to 25 August but ''Kaam'' was also removed as the release date came closer. After four title hunts, the original title ''Inkaar'' was finalised. The release date of the movie was pushed to 18 January, thus making it one of the early films of 2013.

Ad Agencies

In late 2012, news circulated that ad agencies in which ''Inkaar'' was filmed refused any kind of association with the film. Leo Burnett Worldwide and Grey Worldwide agencies in which ''Inkaar'' was extensively shot, warned the production team that they did not want any branding or reference to their respective agencies in the film.

Release

Critical reception

''Inkaar'' earned positive to mixed response from critics. Rachit Gupta of Filmfare gave 4 out of 5 stars. He appreciated the performances of the lead pair and quoted "What works is the chemistry between Arjun Rampal and Chitrangda Singh. Not just their individual performances but their love-hate relationship drives the drama of ''Inkaar''. Both Arjun and Chitrangda handle their characters to great effect. But good performances can give you a watchable film, but not a believable story. And that is the big letdown in Inkaar. The film's logic and the climax just don't make sense. Not from characters who spent the last two hours (or seven years in case of the movie's narrative) convincing you that they'd do anything to come out on top. A film that promises to hit you hard in the solar plexus, doesn't even tickle you.".

''India Today'' wrote "The dynamics of office politics have never been more dynamic. ''Inkaar'' is one helluva jolt in January."
Rummana Ahmed of Yahoo! Movies wrote "What works for 'Inkaar' is the solid performances by the lead characters and the supporting cast. Arjun might not have been very strong in the emotional bits but he delivers one of his best performances till date. Chitrangda looks and acts sharp, it's a pleasure to watch Vipin Sharma, Deepti Naval and Kanwaljeet on the big screen after quite a while. Shantanu Moitra music is as usual peppy and hummable. This one is definitely a must watch."

Karan Anshuman of ''Mumbai Mirror'' gave 4 out of 5 stars, quoting "''Inkaar'' is not about office politics as you might imagine, even though many moments shape an accurate portrayal. It is not about sexual harassment in the workplace as it is being marketed though that is the searing crucible in which complex, often unnatural dollops of human emotion are left to sputter and interact, never coalescing. Everything else is an elaborate backdrop. And finally when the truth unravels – when motives come to light – I had a great urge to watch the film again. And with movies, this urge supersedes all flaws."

Ananya Bhattacharya of Zee News wrote "''Inkaar'' is another of Sudhir Mishra's brilliances captured on celluloid. Don't say a 'no' to this one." Mayank Shekhar of Daily Bhaskar.com wrote "In parts thoughtful, engaging and funny, this is a film then about ambition. As for sexual harassment, I would go with the women's rights activist (Deepti Naval) judging this case: "Flirtation ''agar woman ko pasand na ho, toh harassment hoti hai''." If I were you, I'd definitely go for this movie too!"

Taran Adarsh wrote "INKAAR is for spectators of serious cinema. Caters to a niche audience!"

Sukanya Verma of Rediff.com has given 2 out of 5 stars, quoting "''Inkaar'' trivialises something serious like sexual harassment into a terrible joke."

Rajeev Masand of CNN-IBN gave 2 out of 5 stars as he wrote "This is a half watchable film despite all that melodrama flying around. Sadly, if it had kept its head, this thriller could have gone places."

Shubhra Gupta of ''The Indian Express'' wrote "Inkaar could have been truly radical. But it becomes a film that prefers to cop out, rather than deliver on the promise it held out so bravely in its initial passages."

Sonia Chopra of Sify wrote "The film has taken an important subject and turned it into slush. In the end the film is a mockery of sexual harassment, of love, of the ad fraternity and of professionalism. Too bad, really."

Box office

''Inkaar'' was released on 18 January 2013. The movie took a very dull start with 15% occupancy rate in multiplexes and major metros. It collected only in the opening day. The movie did not show any significant growth in business and collected only in the opening weekend. The film managed to earn within the first week and collected a total of approximately in the first week.

Soundtrack

The music was composed by Shantanu Moitra and Shamir Tandon. The lyrics were penned by Swanand Kirkire.

References

External links

*
{{Portal, India, Film, Bollywood

2013 films
2010s erotic thriller films
2013 romantic drama films
2013 thriller drama films
2010s erotic drama films
2010s Hindi-language films
Films scored by Shantanu Moitra
Viacom18 Studios films
Films scored by Shamir Tandon
Films about sexual harassment
Indian erotic thriller films
Indian remakes of American films
Indian romantic drama films
Indian thriller drama films
Indian erotic drama films
Films directed by Sudhir Mishra