Asap (web Portal)
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asap was an Associated Press (AP) multimedia news
portal Portal often refers to: * Portal (architecture), an opening in a wall of a building, gate or fortification, or the extremities (ends) of a tunnel Portal may also refer to: Arts and entertainment Gaming * ''Portal'' (series), two video games ...
targeted at 18- to 34-year-olds. It was launched in September 2005 with a stated intention of bringing high quality news content to a seemingly underserved readership segment and helping the Associated Press members attract that audience. It employed two dozen reporters,
editors Editing is the process of selecting and preparing written, photographic, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, or ...
,
photographer A photographer (the Greek φῶς (''phos''), meaning "light", and γραφή (''graphê''), meaning "drawing, writing", together meaning "drawing with light") is a person who makes photographs. Duties and types of photographers As in other ...
s and
designer A designer is a person who plans the form or structure of something before it is made, by preparing drawings or plans. In practice, anyone who creates tangible or intangible objects, products, processes, laws, games, graphics, services, or exp ...
s at AP headquarters in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
and in the field who were charged with creating a daily multimedia product that reflected the newsgathering depth and breadth of AP the world's largest newsgathering organization. It included a pop culture blog called "The Slug" written by reporter Derrik J. Lang. The service included video, audio, Flash presentations and news reports and features, both domestic and international, and relied heavily on AP reporters around the world. It also featured a significant amount of alternative storytelling and experience-based journalism. On July 27, 2007, it was announced that the service would be discontinued on October 31, 2007.Biz.Yahoo.com
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References

American news websites Associated Press {{news-website-stub