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Read's Department Stores was a
Bridgeport, Connecticut Bridgeport is the List of municipalities in Connecticut, most populous city and a major port in the U.S. state of Connecticut. With a population of 148,654 in 2020, it is also the List of cities by population in New England, fifth-most populous ...
-based
retail chain A chain store or retail chain is a retail outlet in which several locations share a brand, central management and standardized business practices. They have come to dominate the retail and dining markets and many service categories, in many pa ...
founded in 1857 by D. M. Read. Known for its classy, upscale merchandise, the flagship store was once hailed as
New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York to the west and by the Canadian provinces ...
's largest
department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...
. It expanded to several other locations in the 1950s and 1960s, but these closed progressively through the 1980s and 1990s. The original Bridgeport store closed in 1981 when Read's moved to a new location, and was later extensively renovated and reopened as Artspace Read's, also known as the Sterling Market Lofts building.


Founding and growth

In 1857, David M. Read and W. B. Hall opened a dry goods and carpet store on Main Street in Bridgeport, Connecticut, with Read going solo in 1877. In 1885, the business expanded to two buildings on Main Street and Fairfield Avenue forming a "very popular and elegant place of business."Photo essay. Read's became known for its classy, upscale merchandise and shopping environment, becoming
New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York to the west and by the Canadian provinces ...
's largest
department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...
.


Flagship store

In 1926, Read's moved to the corner of Broad and John Streets in
downtown ''Downtown'' is a term primarily used in North America by English speakers to refer to a city's sometimes commercial, cultural and often the historical, political and geographic heart. It is often synonymous with its central business distric ...
Bridgeport, where its flagship store ultimately had over of selling area on five floors. D.M. Read Company became a unit of Allied Stores in 1954. The store had seven floors, five above ground and two below, and sold all sorts of items which according to the Bridgeport store directory were: Downstairs China • Glassware • Silver • Gifts • Lamps • Housewares Street Floor Jewelry • Watch Repair • Cosmetics • Gloves • Small Leather Goods • Belts • Handbags • Fashion Accessories • Neckwear • Hosiery • Casual Shoe Bar • Hat Bar • Umbrellas • Blouses • Street Floor Sportswear • Street Floor Lingerie • Fashion Shoes • Corner I • Notions • Stationery • Cameras • Luggage • Confections • Snack Shop John Street Men's Furnishings • Men's Sportswear • Men's Clothing • Men's Shoes • Men's Hats East Building Appliance Center Post Office Arcade Casual Shop Second Floor Domestics • Curtains • Draperies • Slipcovers • Portrait Studio Young World Shops Infants' Shop • 2-to-6 Shop • Boys' Shop • Girls' Shop • Subteen Shop • Teen Shop • Young World Shoes • Children's Furniture Third Floor Sportswear • Dresses • Daytime Dresses • Coats • Suits • Town and Country Shop • Fairfield Room • Millinery • Fur Salon • Bride's Shop • Uniforms • Maternity Shop • Lingerie • Foundations • At Ease Shop Jr. News Jr. Dresses • Jr. Coats • Jr. Sportswear Fourth Floor Bedding • Furniture • Rugs • Broadloom • Photo Studio • Trim-a-Home Shop • Beauty Salon Fifth Floor Toyland • Bicycles • Outdoor Equipment • Books • Venetian Tea Room • Offices


Branch stores

The second store was built as one of the two anchors in the new Trumbull Shopping Park (the state's first mall), 6.7 miles from downtown Bridgeport. The store had three floors, (), and was located in the south section of the mall where Target stands today. Allied expanded the store into a chain in the 1950s and 1960s. By then they were up to six stores in Fairfield and
New Haven New Haven is a city in the U.S. state of Connecticut. It is located on New Haven Harbor on the northern shore of Long Island Sound in New Haven County, Connecticut and is part of the New York City metropolitan area. With a population of 134,02 ...
Counties in
Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...
.


Transition

In 1981, Allied closed Read's landmark downtown store, leaving behind a boarded-up building as a reminder of Bridgeport's brighter past. It moved the store into space recently vacated by
Gimbel's Gimbel Brothers (known simply as Gimbels) was an American department store corporation that operated for over a century, from 1842 until 1987. Gimbel patriarch Adam Gimbel opened his first store in Vincennes, Indiana, in 1842. In 1887, the compa ...
at the nearby
Lafayette Plaza Mall Lafayette or La Fayette may refer to: People * Lafayette (name), a list of people with the surname Lafayette or La Fayette or the given name Lafayette * House of La Fayette, a French noble family ** Gilbert du Motier, Marquis de Lafayette (1757â ...
in downtown Bridgeport. In 1983, Read's opened a New York location in the
Jefferson Valley Mall Jefferson Valley Mall is an enclosed shopping mall in Yorktown, New York. Opened in 1983, it is anchored by Macy's and Dick's Sporting Goods. It is managed by Washington Prime Group. History Melvin Simon & Associates built Jefferson Valley Mall i ...
in Yorktown Heights. Around 1985 its television and radio
commercials A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
featured the jingle, "Reads, Your Something Special Store". Read's operated in its hometown of Bridgeport until 1987 when Campeau Corp. of Canada, which had bought Allied Stores, merged it into Allied's sister division,
Jordan Marsh Jordan Marsh (officially Jordan Marsh & Company) was an American department store chain that was headquartered in Boston, Massachusetts, and operated throughout New England. It was founded by Eben Dyer Jordan and Benjamin L. Marsh in 1841. The o ...
of Boston, Massachusetts, and the stores subsequently took on the Jordan Marsh name. In 1988, Campeau acquired
Federated Department Stores Macy's, Inc. (originally Federated Department Stores, Inc.) is an American conglomerate holding company. Upon its establishment, Federated held ownership of the regional department store chains Abraham & Straus, Lazarus, Filene's, and Shillito ...
of
Cincinnati, Ohio Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line wit ...
and operated it in conjunction with Allied, subsequently declaring bankruptcy in 1991. As a result of the overall decline of Bridgeport's downtown shopping area, the Lafayette Plaza store closed in 1989, and all but the Trumbull and Jefferson Valley stores were closed by 1992 under the Federated/ Allied Stores bankruptcy filing. In 1993, these remaining two stores at Trumbull and Jefferson Valley were converted to the Abraham & Straus nameplate when that division of
Federated Department Stores Macy's, Inc. (originally Federated Department Stores, Inc.) is an American conglomerate holding company. Upon its establishment, Federated held ownership of the regional department store chains Abraham & Straus, Lazarus, Filene's, and Shillito ...
merged with Jordan Marsh (as they were in the New York Metropolitan media market, they could operate more efficiently regarding advertising under the A&S name). In 1995 after Federated acquired
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
, it consolidated its A&S/Jordan Marsh division into
Macy's East Macy's East, New York City, New York was a division of Macy's, Inc. It was the operating successor to the original R.H. Macy & Co., Inc. and operates the Macy's department stores in the northeast U.S. and Puerto Rico. Over the years it has been ...
and renamed the two former Read's stores with the Macy's moniker. The former Read's Trumbull location was abandoned in 2006, when Macy's relocated into the former
Filene's Filene's (formally William Filene & Sons Co.) was an American department store chain; it was founded by William Filene in 1881. The success of the original full-line store in Boston, Massachusetts, was supplemented by the foundation of its off-p ...
store in the
Westfield Trumbull Trumbull Mall (formerly known as Westfield Trumbull) is a shopping mall located in Trumbull, Connecticut. It was the first enclosed shopping mall in Connecticut upon opening in 1964. The mall was developed by the Frogue Corporation, and was the f ...
shopping center upon the completion of the merger of the Federated and May Department Stores chains. Only the Jefferson Valley Mall store that Read's opened in 1983 has continually operated as a department store to present day.


Artspace Read's, Bridgeport

In the late 1990s the former Read's Building in downtown Bridgeport was converted into useful space for artists, run as a non-profit, called Artspace, also known as Read's Artspace, Sterling Market Lofts, and Artspace Read's. The conversion and complete restoration of the building by
Artspace Projects Artspace Projects, Inc is a nonprofit organization based in Minneapolis, Minnesota that develops performance spaces for artists, otherwise known as placemaking. Description Artspace Projects has its headquarters in Minneapolis, and also has offic ...
cost $14.1 million, and created "61 spacious live/work units on the upper floors and arts-friendly commercial space on the ground floor". Construction was carried out by A.P. Construction, under a contract worth $10,500,000. The new Sterling Market Lofts building opened in May 2005.


See also

* History of Bridgeport, Connecticut * List of defunct department stores of the United States


References

{{Reflist


External links


Read's Department Store Souvenir Plate
- Bridgeport Public Library Defunct department stores based in Connecticut Defunct companies based in Connecticut Retail companies established in 1857 Retail companies disestablished in 1993 Companies based in Bridgeport, Connecticut 1857 establishments in Connecticut