Arthur George Rust Jr. (October 13, 1927 – January 12, 2010) was a successful sports broadcaster for half a century. He was also a sports historian and author. He was considered by many to have been the godfather of sports talk radio.
[Hinckley, David]
''New York Daily News'', Thursday, January 14th 2010
Career
Broadcaster
After he graduated from
Long Island University
Long Island University (LIU) is a private university in Brooklyn and Brookville, New York, United States. The university enrolls over 16,000 students and offers over 500 academic programs at its main campuses, LIU Brooklyn and LIU Post on Long I ...
, he was hired by
WWRL
WWRL (1600 kHz) is a commercial AM radio station licensed to New York, New York, owned by iHeartMedia, Inc. The station airs an all-news radio format as an network affiliate, affiliate of the Black Information Network (BIN).
Founded in 1926, WW ...
Radio in
Woodside, Queens
Woodside is a neighborhood in the western portion of the borough (New York City), borough of Queens in New York City. It is bordered on the south by Maspeth, Queens, Maspeth, on the north by Astoria, Queens, Astoria, on the west by Sunnyside, ...
in September 1954 . He began in their merchandising department, but within two months he got on the air. At WWRL, Rust hosted the ''Schaefer Circle of Sports'' for 14 years, becoming one of the first African American sportcasters. At WWRL, Rust interviewed sports icons such as
Hank Aaron
Henry Louis Aaron (February 5, 1934 – January 22, 2021), nicknamed "Hammer" or "Hammerin' Hank", was an American professional baseball right fielder who played 23 seasons in Major League Baseball (MLB), from 1954 through 1976. Considered one ...
and
Sonny Liston
Charles L. "Sonny" Liston ( – December 30, 1970), nicknamed "the Big Bear", was an American professional boxer who competed from 1953 to 1970. A dominant contender of his era, he became the undisputed world heavyweight champion in 1962 after k ...
. A music lover, Rust mixed up shows with interviews with artists like
James Brown
James Joseph Brown (May 3, 1933 – December 25, 2006) was an American singer, songwriter, dancer, musician, and record producer. The central progenitor of funk music and a major figure of 20th-century music, he is referred to by Honorific nick ...
and
Miles Davis
Miles Dewey Davis III (May 26, 1926September 28, 1991) was an American jazz trumpeter, bandleader, and composer. He is among the most influential and acclaimed figures in the history of jazz and 20th century music, 20th-century music. Davis ado ...
, who was also a close friend.
In 1967, Rust landed a position as a sports announcer for
NBC
The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
-TV. After some six years with NBC, Rust decided to return to the radio. He went on to work as sports director for
WMCA, and as a sportscaster and commentator for
WINS radio.
In 1981, he signed on with
WABC for his "Sportstalk" show. He interviewed everyone from
Joe DiMaggio
Joseph Paul DiMaggio (; born Giuseppe Paolo DiMaggio, ; November 25, 1914 – March 8, 1999), nicknamed "Joltin' Joe", "the Yankee Clipper" and "Joe D.", was an American professional baseball center fielder who played his entire 13-year career ...
to
Muhammad Ali
Muhammad Ali (; born Cassius Marcellus Clay Jr.; January 17, 1942 – June 3, 2016) was an American professional boxer and social activist. A global cultural icon, widely known by the nickname "The Greatest", he is often regarded as the gr ...
,
Sugar Ray Robinson
Walker Smith Jr. (May 3, 1921 – April 12, 1989), better known as Sugar Ray Robinson, was an American professional boxer who competed from 1940 to 1965. He was inducted into the International Boxing Hall of Fame in 1990. He is often regarde ...
and one of his idols, sportscaster
Red Barber
Walter Lanier "Red" Barber (February 17, 1908 – October 22, 1992) was an American sports announcer and author. Nicknamed "The Ol' Redhead", he was primarily identified with broadcasts of Major League Baseball, calling play-by-play across four ...
.
Writer
Rust had been a columnist for ''
The New York Amsterdam News
The ''Amsterdam News'' (also known as ''New York Amsterdam News'') is a weekly Black-owned newspaper serving New York City. It is one of the oldest newspapers geared toward African Americans in the United States and has published columns by s ...
'' and the ''
Daily News''; he was also an author.
His first book, the controversially titled ''Get that Nigger off the Field'', published in 1976, explores the rocky beginnings of blacks in baseball. Other books include ''
Joe Louis
Joseph Louis Barrow (May 13, 1914 – April 12, 1981) was an American professional boxer who competed from 1934 to 1951. Nicknamed "the Brown Bomber", Louis is widely regarded as one of the greatest and most influential boxers of all time. He r ...
, My Life'' (1978), a collaboration with the Brown Bomber; ''Recollections of a Baseball Junkie'' (1985) in which Rust waxes poetically about his life; ''Art Rust's Illustrated History of the Black Athlete'' which celebrates greats such as
Jessie Owens and
Althea Gibson; and ''Darryl'' with
Darryl Strawberry
Darryl Eugene Strawberry Sr. (born March 12, 1962) is an American former professional baseball right fielder who played 17 seasons in Major League Baseball (MLB). Throughout his career, Strawberry was one of the most feared sluggers in the sport ...
(1992).
He collaborated with his wife Edna on several of these books prior to her death in 1986. Devastated by the loss, for years after, Rust delivered a "Goodnight Edna baby," at the end of each "Sportstalk" broadcast. After some time he found a girlfriend in Patty Murphy and remarried in 1991. He was the father of Suzanne Rust, a writer based in New York, and grandfather to her two young children.
Later career
Rust worked with New York's
WBLS
WBLS (107.5 MHz) is an urban adult contemporary radio format, formatted FM broadcasting, FM radio station, city of license, licensed to New York, New York. It is currently owned and operated by Mediaco Holding, along with sister station WQHT (97 ...
Radio from 1991 to 1994, but the last few years found him working selectively. He was a contributor for ''
Black Issues Book Review'' and kept up with the world of sports through books, newspapers and his friends in the business. His favorite pastimes were doting on his two grandchildren and listening to his extensive collection of jazz records.
Rust died on January 12, 2010.
"New York Sportscaster Art Rust Dies At Age 82"
'' NY1 News''.
Selected works
* Rust, Art Jr., ''"Get That Nigger Off the Field!": A Sparkling, Informal History of the Black Man in baseball'', 1976
* Rust, Art Jr; Rust, Edna; Louis, Joe, ''Joe Louis: My Life'', 1978
* Rust, Art Jr., ''Baseball Quiz Book'', 1985
* Rust, Art Jr.; Rust, Edna, ''Art Rust's Illustrated History of the Black athlete'', 1985
* Rust, Art Jr.; Rust, Edna, ''Recollections of a Baseball Junkie'', 1985
* Rust, Art Jr., ''Legends: Conversations with Baseball Greats'', 1989
* Rust, Art Jr.; Strawberry, Darryl, ''Darryl'' 1992
References
{{DEFAULTSORT:Rust, Art Jr.
1927 births
2010 deaths
African-American sports journalists
American sports journalists
American sports radio personalities
American television sports announcers
Major League Baseball broadcasters
Sportspeople from New York City
20th-century African-American people
21st-century African-American people