ArtTactic is an art

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ...

firm based in London founded by Anders Petterson in 2001. The company uses techniques similar to those used in the financial markets to analyze the art market and build up art

market trends A market trend is a perceived tendency of financial markets to move in a particular direction over time. Analysts classify these trends as ''secular'' for long time-frames, ''primary'' for medium time-frames, and ''secondary'' for short time-fram ...

. Their services include market sector reports for both art mediums such as photography and regional sectors such as China, auction analysis, artist reports, and the ArtTactic confidence reports, which are surveys of the leading art market players and their sentiments and confidence towards individual artists and different segments of the art market. There are confidence reports for US & Europe, China, India and South Asia.

History

ArtTactic was founded in London by Anders Petterson in 2001. In 2004, ArtTactic organized Art Market Forum in conjunction with

Frieze Art Fair Frieze Art Fair is an international contemporary art fair in London, New York, and Los Angeles. Frieze London takes place every October in London's Regent's Park. In the US, the fair ran on New York's Randall's Island from 2012–19 and in 2 ...

and

Zoo Art Fair Zoo Art Fair was a London-based non-profit art fair held annually in October. The event got its name from its first venue, the London Zoo in Regent's Park, and it "established a reputation for showcasing new and innovative contemporary British art ...

in London. Later that year, Petterson began lecturing on art as an asset class at

Sotheby's Institute of Art Sotheby's Institute of Art is a private, for-profit institution of higher education devoted to the study of art and its markets with campuses in London, New York City and online. The institute offers full-time accredited master's degrees as wel ...

in London. The following year, ArtTactic launched its first Art Market Confidence Survey for the US & European art market. In 2006, ArtTactic published an Artist Analysis Report on contemporary artist

Richard Prince Richard Prince (born 1949) is an American painter and photographer. In the mid-1970s, Prince made drawings and painterly collages that he has since disowned. His image, ''Untitled (Cowboy)'', a rephotographing of a photograph by Sam Abell and ...

, following a successful report on

Damien Hirst Damien Steven Hirst (; né Brennan; born 7 June 1965) is an English artist, entrepreneur, and art collector. He is one of the Young British Artists (YBAs) who dominated the art scene in the UK during the 1990s. He is reportedly the United Kingd ...

. Two years later, ArtTactic published its first Indian Art Market report, presenting its findings at

Art Dubai Art Dubai is a leading international art fair that takes place every March in Dubai. Founded in 2007, Art Dubai is the pre-eminent platform for art from the Middle East, North Africa and South Asia. Each year, the fair features a globally diverse ...

. In 2009, ArtTactic launched its weekly podcasts, hosted by Adam Green. In 2011, ArtTactic published an Artist Analysis Report on

Andy Warhol Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the visual art movement known as pop art. His works explore the relationsh ...

, which was presented in New York during the inaugural Artelligence Conference and the first edition of the Art & Finance Report, a co-production between

Deloitte Deloitte Touche Tohmatsu Limited (), commonly referred to as Deloitte, is an international professional services network headquartered in London, England. Deloitte is the largest professional services network by revenue and number of profession ...

and ArtTactic. The next year, ArtTactic authored the first edition of the

Hiscox Hiscox Ltd. is an Anglo-Bermudan insurance provider, listed on the London Stock Exchange. An underwriter at Lloyd's of London, the company largely specialises in niche areas of the market, offering property and casualty insurance aimed at compa ...

Online Art Trade Report. In 2013, ArtTactic published an in-depth, updated Artist Analysis Report on the

market. Also that year, ArtTactic launches ArtForecaster and organizes its first public online forecasting competition. Two years afterwards, ArtTactic's Art Market Outlook warns that the art market could start to cool. In 2016, ArtTactic began publishing ArtTactic Rawfacts, a weekly, monthly and quarterly report on auctions performances at

Christie's Christie's is a British auction house founded in 1766 by James Christie (auctioneer), James Christie. Its main premises are on King Street, St James's in London, at Rockefeller Center in New York City and at Alexandra House in Hong Kong. It is ...

Sotheby's Sotheby's () is a British-founded American multinational corporation with headquarters in New York City. It is one of the world's largest brokers of fine and decorative art, jewellery, and collectibles. It has 80 locations in 40 countries, and ...

and Phillips, in addition to launching its first online course on Big Data and the Art Market. In 2017, ArtTactic published its inaugural South Asian Art Market Report in partnership with Rawlinson & Hunter, Constantine Cannon, Gurr Johns and W/R/B Underwriting.

ArtTactic Podcast

In 2009, ArtTactic launched the ''ArtTactic

Podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing ...

'', a weekly

podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing ...

hosted by Adam Green. The

features in-depth interviews with leading

art market The art market is the marketplace of buyers and sellers trading in commodities, services, and works of art. The art market operates in an economic model that considers more than supply and demand: it is a hybrid type of prediction market where a ...

figures, focusing on topics such as art market analysis,

art auction Art is a diverse range of human activity, and resulting product, that involves creative or imaginative talent expressive of technical proficiency, beauty, emotional power, or conceptual ideas. There is no generally agreed definition of what ...

s, art investment funds,

art fairs An art exhibition is traditionally the space in which art objects (in the most general sense) meet an audience. The exhibit is universally understood to be for some temporary period unless, as is rarely true, it is stated to be a "permanent exhib ...

and art financing. Past guests include

Simon de Pury Simon de Pury (born 1951) is a Swiss auctioneer, art dealer, and collector. He has appeared in several television programs and films, including the Bravo network reality series '' Work of Art: The Next Great Artist''. His book ''The Auctioneer: ...

, Richard Polsky, Howard Rachofsky and

Matthew Slotover Matthew Slotover (born 1968) is an English publisher and entrepreneur. He is co-founder of Frieze, a media and events company, which now includes the Frieze Art Fair, ''frieze'' and Frieze Academy. Early life Slotover was born in London and ...

Art & Finance Report

In 2011, ArtTactic began publishing the Art & Finance Report, alongside Deloitte Luxembourg, an annual report that assesses the developments in the art and finance industry.

Online Art Trade Report

In 2013, ArtTactic launched the Online Art Trade Report, in collaboration with

, an annual report that analyzes several trends and aspects of the emerging online art market.

ArtTactic Forecaster

In 2014, ArtTactic introduced th
ArtTactic Forecaster
an online platform that enables art market enthusiasts and professionals to compete against one another in predicting sales results for artworks upcoming at auction. In addition to a year-long competition, tournaments occur throughout the year surrounding major auction weeks in which top performing players earn awards such as art by contemporary artists including

and art market themed books. Players may compete in the Expert or Rookie League based on their past performance as well as their experience within the art world.

References

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External links

ArtTactic
Business of visual arts