Aroma Espresso Bar ( he, ארומה אספרסו בר) is an Israeli espresso and coffee chain with 162 branches around the country, and several branches in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

Kazakhstan Kazakhstan, officially the Republic of Kazakhstan, is a transcontinental country located mainly in Central Asia and partly in Eastern Europe. It borders Russia to the north and west, China to the east, Kyrgyzstan to the southeast, Uzbeki ...

, and

Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...

History

Founded in 1994 on Hillel Street in downtown

Jerusalem Jerusalem (; he, יְרוּשָׁלַיִם ; ar, القُدس ) (combining the Biblical and common usage Arabic names); grc, Ἱερουσαλήμ/Ἰεροσόλυμα, Hierousalḗm/Hierosóluma; hy, Երուսաղեմ, Erusałēm. i ...

by brothers Yariv and Sahar Shefa,Roladin owner now holds 100% of Aroma Tel Aviv
/ref> Aroma first started branching out beyond that city in 2000, following a 1999 dispute between the two brothers which led to the formation of separate chains, Aroma Tel Aviv (run by Sahar) operating in

Tel Aviv-Yafo Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the ...

, and Aroma Israel (run by Yariv) operating in the rest of the world. Despite being separate companies, the two chains maintain similar branding, creating a misconception of being a common entity, up to the point that Aroma Israel put labels on its products emphasizing the lack of "business, logistical or management links" between the two following a food poisoning incident in an Aroma Tel Aviv branch. In 2006 the first overseas branch opened in

SoHo Soho is an area of the City of Westminster, part of the West End of London. Originally a fashionable district for the aristocracy, it has been one of the main entertainment districts in the capital since the 19th century. The area was develo ...

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

. In 2007 Aroma opened its first location in

, in downtown

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...

The Annex The Annex is a neighbourhood in Downtown Toronto, Ontario, Canada. The traditional boundaries of the neighbourhood are north to Dupont Street, south to Bloor Street, west to Bathurst Street and east to Avenue Road. The City of Toronto recognizes ...

. In the following years, branches continued to open in Toronto and on 72nd Street in

, as well as the first location in

Kyiv Kyiv, also spelled Kiev, is the capital and most populous city of Ukraine. It is in north-central Ukraine along the Dnieper River. As of 1 January 2021, its population was 2,962,180, making Kyiv the seventh-most populous city in Europe. Kyi ...

. Aroma has 46 Canadian locations in

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...

(mostly in Greater Toronto Area), as well as five US locations across New York City (1), New Jersey (1), Maryland (1), and Florida (2).

Social responsibility

In 1996, Aroma's first branch in Jerusalem began integrating workers with

special needs In clinical diagnostic and functional development, special needs (or additional needs) refers to individuals who require assistance for disabilities that may be medical, mental, or psychological. Guidelines for clinical diagnosis are given in b ...

. Today the chain employs such people in nearly every branch in the country.People with special needs

Comparison surveys

A survey by an Israeli market research company found that more Israeli consumers are inclined to choose a cafe based on accessibility and availability, ahead of cost and taste of the food. According to '' Haaretz'' newspaper, this may explain the success of Aroma, which has 153 outlets in Israel.Aroma of success
/ref> Respondents were asked which chain they thought had the cheapest prices and best service. Aroma won by a wide margin.

References

External links

Aroma website Marrone Rosse website

Aroma USA
{{Restaurants in Israel Food and drink companies of Israel Restaurants established in 1994 Israeli brands Restaurant chains in Israel Coffeehouses and cafés in Israel Israeli companies established in 1994

History

Social responsibility

Comparison surveys

See also

References

External links