Arnold Shepard Greenberg (September 2, 1932 – October 26, 2012) was an American businessman who co-founded

Snapple Snapple is a brand of tea and juice drinks which is owned by Keurig Dr Pepper and based in Plano, Texas, United States. The company (and brand), which was originally known as Unadulterated Food Products, was founded in 1972. The brand achieved som ...

, a brand of tea and juice drinks, in the 1970s with

Leonard Marsh Leonard Charles Marsh (September 24, 1906 – May 10, 1983) was a Canadian social scientist and professor. Early life and education Marsh was born in England and graduated from the London School of Economics in 1928. After graduation, he studie ...

, his former high school classmate, and

Hyman Golden Hyman Golden (June 11, 1923 – September 14, 2008) was one of the co-founders of the Snapple Beverage Corporation (now part of the Dr Pepper Snapple Group) and was the company's chairman when the firm's juice drinks and teas attained national att ...

, who was Marsh's

brother-in-law A sibling-in-law is the spouse of one's sibling, or the sibling of one's spouse, or the person who is married to the sibling of one's spouse.Cambridge Dictionaries Online.Family: non-blood relations. More commonly, a sibling-in-law is referred ...

. Greenberg later became the vice president and

chief operating officer A chief operating officer or chief operations officer, also called a COO, is one of the highest-ranking executive positions in an organization, composing part of the "C-suite". The COO is usually the second-in-command at the firm, especially if t ...

of the Snapple Corporation and retired after the 1994 acquisition of the brand to

Quaker Oats The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001. History Precursor miller companies In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. S ...

Early years

Greenberg was born to a

Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...

familyNew York Times: "Ads by Snapple Deride Rumors"
September 2, 1993 , ''"We are three Jewish boys from New York accused of supporting the Ku Klux Klan -- something I despise," Mr. Marsh said. "I can't handle it any more. I support people going against the Ku Klux Klan"'' in 1932 in

Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

, and raised in the Brownsville neighborhood. He attended

Samuel J. Tilden High School Samuel J. Tilden High School is a New York City public high school in the East Flatbush section of Brooklyn, New York City. It was named for Samuel J. Tilden, the former governor of New York State and presidential candidate who, although carryin ...

East Flatbush East Flatbush is a residential neighborhood in the New York City borough of Brooklyn. East Flatbush is bounded by Crown Heights and Empire Boulevard to the north; Brownsville and East 98th Street to the east; Flatlands, Canarsie and the ...

. His father owned a store in Manhattan's East Village located on First Avenue near St. Mark's Place. The store sold mainstays of the city's traditional

Jewish cuisine Jewish cuisine refers to the worldwide cooking traditions of the Jewish people. During its evolution over the course of many centuries, it has been shaped by Jewish dietary laws (''kashrut''), Jewish festivals and holidays, and traditions cen ...

, including

pickles Pickles may refer to: Dogs * Pickles (dog) (died 1967), a dog that found the stolen World Cup trophy in 1966 * Pickles (pickleball), a dog often cited as the name origin for the sport of pickleball * Mr. Pickles, the titular demonic dog in an ...

herring Herring are forage fish, mostly belonging to the family of Clupeidae. Herring often move in large schools around fishing banks and near the coast, found particularly in shallow, temperate waters of the North Pacific and North Atlantic Oceans, i ...

and

lox Liquid oxygen—abbreviated LOx, LOX or Lox in the aerospace, submarine and gas industries—is the liquid form of molecular oxygen. It was used as the oxidizer in the first liquid-fueled rocket invented in 1926 by Robert H. Goddard, an applica ...

. Arnold Greenberg was running the day-to-day operations of his father's store by the 1950s.

Career

Greenberg changed the business into a

health food store A health food store (or health food shop) is a type of grocery store that primarily sells health foods, organic foods, local produce, and often nutritional supplements. Health food stores typically offer a wider or more specialized selection of fo ...

in the 1960s as the neighborhood transitioned from largely Jewish into a

hippie A hippie, also spelled hippy, especially in British English, is someone associated with the counterculture of the 1960s, originally a youth movement that began in the United States during the mid-1960s and spread to different countries around ...

enclave. In 1972, he partnered with two friends, brothers-in-law

and

, a classmate from

, to launch a new business, Unadulterated Food Products, which would later become known Snapple.

Death

Greenberg died from a long battle with cancer in New York City on October 26, 2012, at the age of 80. He was survived by his second wife, Roberta Budoff; two daughters from his first marriage to his late first wife, Susan Minster and Robin Nijankin; his brother, Herbert; three stepchildren; and fourteen grandchildren. He was predeceased by his first wife, Marilyn Parmet, who died in 1993, and their son, Michael Greenberg. A resident of

Delray Beach, Florida Delray Beach is a city in Palm Beach County, Florida, Palm Beach County, Florida, United States. The population of Delray Beach as of April 1, 2020 was 66,846 according to the 2020 United States census, 2020 United States Census. Located 52 miles ...

, Greenberg also kept homes in

Southampton, New York Southampton, officially the Town of Southampton, is a town in southeastern Suffolk County, New York, partly on the South Fork of Long Island. As of the 2020 U.S. census, the town had a population of 69,036. Southampton is included in the stret ...

and

Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...

References

{{DEFAULTSORT:Greenberg, Arnold 1932 births 2012 deaths American drink industry businesspeople American food company founders 20th-century American Jews Drink company founders People from Brownsville, Brooklyn People from Delray Beach, Florida People from Southampton (town), New York Samuel J. Tilden High School alumni 21st-century American Jews