Arise India Ltd. is a manufacturer of electrical goods based in

Delhi, India Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders w ...

and provides a range of

consumer electronics Consumer electronics or home electronics are electronic (analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usually r ...

. The company deals with a variety of products including televisions, inverters (UPS and sinewave), water pumps (monobloc, submersible, and centrifugal), home and kitchen appliances (mixer grinder, induction cook tops, juicer mixer grinders, water heaters, and smart Android based televisions. Avinash Jain is the chairman and MD of the company. He along with his brother Amit Jain have led the development of the company. Arise India Ltd. has over 3000 employees and 45 offices in India. The corporate office is located in

Dwarka, Delhi Dwarka is a neighbourhood located in South West Delhi district of Delhi. The district court that functions under the Delhi High Court for South West Delhi is located in Dwarka. The sub-city is located near to Indira Gandhi International Airp ...

and there are two specialized manufacturing plants in

Haryana Haryana (; ) is an Indian state located in the northern part of the country. It was carved out of the former state of East Punjab on 1 Nov 1966 on a linguistic basis. It is ranked 21st in terms of area, with less than 1.4% () of India's land ar ...

and

Himachal Pradesh Himachal Pradesh (; ; "Snow-laden Mountain Province") is a state in the northern part of India. Situated in the Western Himalayas, it is one of the thirteen mountain states and is characterized by an extreme landscape featuring several peaks ...

. The company has more than 6000 distributors and 100,000 dealers in India.the company is currently under liquidation.

History

The company originated as a small hardware store in

Palam Palam (phonetically Pālam) is a major residential colony located in South West Delhi. The Indira Gandhi International Airport, formerly known as '' Palam Airport'', the main airport of National Capital Region is situated here. It is one of 70 Vi ...

, Delhi in May, 1984 by brothers Avinash and Amit Jain and was then known as "Jain Brothers". Arise established its first manufacturing workshop in 1992 in

Sonipat Sonipat is a city, municipal corporation and administrative headquarter in Sonipat district of Haryana state of India. It comes under the National Capital Region and is around from New Delhi. It is also around 214 km (128 miles) southwest o ...

, Haryana. It specializes in monoblocs and submersibles pump sets and batteries. Another unit at

Kala Amb {{Infobox settlement , name = Kala Amb , other_name = , nickname = Kala Puadh , settlement_type = town , image_skyline = , image_alt = , image_caption ...

, Himachal Pradesh manufactures UPS systems, inverters and gas and electric geysers. The company started its initial operations from Palam, Delhi-NCR in 1992 and later in the year 1995 Arise India brand name was adopted when company started manufacturing inverters on a large scale. Arise India further invested in manufacturing water pumps in 1999. Savoring primary success with the launch of these products, the company entered into the electronics market in 2003 by manufacturing a wide range of mobile phones for both general and luxury segments. The company has since expanded into other categories of consumer electronics such as LED TVs and kitchen/home appliances. Arise India Ltd. introduced its new logo on 8 August 2013 and a range of LED TVs was also introduced the same day, with celebrity endorsements from Akshay Kumar, Ekta Kapoor, Imran Khan and Sonakshi Sinha. After collaborating with e-commerce websites like

Snapdeal Snapdeal is an Indian e-commerce company, based in New Delhi, India. It was founded in February 2010 by Kunal Bahl and Rohit Bansal. Snapdeal was one of the largest online marketplaces in India. Snapdeal targets the value e-commerce segment, ...

and

Flipkart Flipkart Private Limited is an Indian e-commerce company, headquartered in Bengaluru, and incorporated in Singapore as a private limited company. The company initially focused on online book sales before expanding into other product categories ...

, Arise India launched its e-commerce platform. The company subsequently expanded into manufacturing consumer electronics including home and kitchen appliances, smart phones, and smart televisions. The Arise Divine LED TV for Android is a

smart TV A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features, which allows users to stream music and videos, browse the internet, and view photos. Smart TVs are a techno ...

Sponsorship

Arise India has sponsored several

cricket Cricket is a bat-and-ball game played between two teams of eleven players on a field at the centre of which is a pitch with a wicket at each end, each comprising two bails balanced on three stumps. The batting side scores runs by striki ...

series: * ASIA CUP 2014 - Title Sponsor *IPL KXIP 2014 - Associate Sponsor *IPL KXIP 2013 - Principal Sponsor *Bilateral Series - India - NZ, India - SA, India - WI

Charity work

Arise India started two social welfare charities: Sweet Home, an

orphanage An orphanage is a Residential education, residential institution, total institution or group home, devoted to the Childcare, care of orphans and children who, for various reasons, cannot be cared for by their biological families. The parent ...

established in 1997 in Tura Mundi, New Delhi, and Sangam, a children's development charity in India.

References

External links

* {{official website, http://www.ariseindialtd.com
Arise Store
Consumer electronics brands Electronics companies of India Indian brands Mobile phone manufacturers Indian companies established in 1995 manufacturing companies based in Delhi