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Archimage is a
Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...
-based
visual arts The visual arts are art forms such as painting, drawing, printmaking, sculpture, ceramics, photography, video, filmmaking, design, crafts and architecture. Many artistic disciplines such as performing arts, conceptual art, and textile arts al ...
studio that has used its experience in computer-based architecture to specialize in Serious Video Game development for the medical research community. Archimage created ''Escape From Diab'' and ''Nanoswarm: Invasion from Inner Space'', two multimillion-dollar PC games funded by the National Institutes of Health to combat obesity and type 2 diabetes in children.


Early history

Archimage, Inc was formed in Houston, Texas in 1990. The firm is the successor to Buday Wells, Architects, (Richard Buday, AIA and Dwayne Wells, AIA, RIBA partners) formed in 1983. Throughout most of its history, Archimage has been the poster child for creative companies successfully adapting to rapidly changing market conditions. Buday Wells, Architects, which opened during a severe contraction in Houston's oil-based economy, was an early pioneer in the use of computers in architecture. When founding partner Dwayne Wells died in 1990, the company incorporated as Archimage to more fully reflect its hybrid design practice. A variety of non-traditional architecture commissions such as broadcast television commercials resulted in the company winning 14 Caddie awards for its innovative computer-based design work in the architecture world. The visibility Archimage gained from its commissions and awards resulted in work expanding into mainstream animation. In 1992,
Nintendo of America is a Japanese multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produced handmade playing cards. ...
used the firm to create an animated trade show presentation, and business from the Walt Disney Company soon followed with the design of "Happy Castle." In 1994, Archimage was enlisted to create 3D games and environments for ''3D Dinosaur Adventure''.


Serious Video Game Design and Production

Much of Archimage's recent work has been in a new area of interactive media called Games for Health, a genera of
serious games A serious game or applied game is a game designed for a primary purpose other than pure entertainment. The "serious" adjective is generally prepended to refer to video games used by industries like defense, education, scientific exploration, he ...
. Their work in this field began by creating interactive tools for researchers at
Baylor College of Medicine Baylor College of Medicine (BCM) is a medical school and research center in Houston, Texas, within the Texas Medical Center, the world's largest medical center. BCM is composed of four academic components: the School of Medicine, the Graduate Sc ...
in the early '90s, which was later followed by the production and design of several multimedia behavioral interventions research projects created for kids. Archimage is one of the few design firms in this specialized area of game design. In 2003, the firm was awarded a
Small Business Innovative Research The Small Business Innovation Research (or SBIR) program is a U.S. government funding program, coordinated by the Small Business Administration, intended to help certain small businesses conduct research and development (R&D). Funding takes the f ...
Grant from the National Institute of Diabetes and Digestive and Kidney Diseases, a division of the
National Institutes of Health The National Institutes of Health, commonly referred to as NIH (with each letter pronounced individually), is the primary agency of the United States government responsible for biomedical and public health research. It was founded in the late ...
, to create two computer-based interventions for
childhood obesity Childhood obesity is a condition where excess body fat negatively affects a child's health or well-being. As methods to determine body fat directly are difficult, the diagnosis of obesity is often based on BMI. Due to the rising prevalence of ...
and
Type 2 Diabetes Type 2 diabetes, formerly known as adult-onset diabetes, is a form of diabetes mellitus that is characterized by high blood sugar, insulin resistance, and relative lack of insulin. Common symptoms include increased thirst, frequent urination, ...
. Archimage worked with behavior psychologists, nutritionists, and physical activity experts at the Children's Nutrition Research Center of
Baylor College of Medicine Baylor College of Medicine (BCM) is a medical school and research center in Houston, Texas, within the Texas Medical Center, the world's largest medical center. BCM is composed of four academic components: the School of Medicine, the Graduate Sc ...
to create two epic PC adventure video games about healthy eating and exercise entitled Escape from Diab and Nanoswarm: Invasion from Inner Space. Escape From Diab won several design awards including a Horizon Interactive Media Award, a
Webby Award The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include ...
Nomination and an INDEX Award. Both games have gone under extensive clinical testing by BCM for efficacy in changing children's diet and exercise behaviors. With the knowledge gained from these two large serious game projects, Archimage transformed its design practice again in 2007 with a new focus on Web-based health game development. Playnormous was created as a way to give the general public access to research-based health games. Playnormous games are also created with the guidance of the medical community from Baylor College of Medicine and The University of Texas Health Science Center and are designed to change nutrition and physical activity lifestyle behaviors in children and their parents.


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Archimage
company website {{Authority control Companies based in Houston Video game development companies Architecture firms based in Texas 1990 establishments in Texas American companies established in 1990