Archies Limited (earlier called Archies Greetings and Gifts Ltd) is an Indian multinational retailer of
greeting cards and
gifts, based in
New Delhi.
History
Founded in 1979 by Anil Moolchandani, the company initially sold song books,
posters and leather patches. The company's main product, greeting cards, was introduced in 1980. Cards were introduced for major
Indian festivals such as
Holi,
Diwali
Diwali (), Dewali, Divali, or Deepavali ( IAST: ''dīpāvalī''), also known as the Festival of Lights, related to Jain Diwali, Bandi Chhor Divas, Tihar, Swanti, Sohrai, and Bandna, is a religious celebration in Indian religions. It is ...
and
Rakhi
* ''Rakhi'' (1949 film), starring Kamini Kaushal
* ''Rakhi'' (1962 film)
* ''Rakhi'' (2006 film)
* ''Rakhi'' (TV series), a drama serial appearing on the Indian Zee TV satellite television network
* ''Rakhi Bandhan'', a 2016 Bengali drama serie ...
, apart from the usual new year, birthday and anniversary occasions. The company went public in 1995. In 1998, it was listed on the
National Stock Exchange of India and
Bombay Stock Exchange.
Archies Limited is in the business of manufacturing and selling
greeting cards and other social expression products such as gifts and posters. Archies has a market share of about 50% of India's greeting cards market.
Outlets and Stores
Archies has about 250+ franchise and 230+ exclusive outlets, called Archies Galleries, spread across 120 cities and 6 countries. It has tie-ups and licensing arrangements for merchandising characters such as
Dennis the Menace and Disney characters. It has arrangements with Paramount Cards Inc.,
Anne Geddes
Anne Elizabeth Geddes (born 1956) is an Australian-born, New York City-based portrait photographer known primarily for her elaborately-staged photographs of infants.
Geddes's books have been published in 83 countries. According to Amazon.com, ...
, and
American Greetings, for greeting card design and name use.
Expansion
Following the increasing popularity of
e-cards, Archies started its
online portal in 2000.
The company expanded its product range to include artificial jewelry, crystal ware,
chocolates and
perfumes, and accordingly changed its name to Archies Limited in 2002.
References
External links
*{{url, www.archiesonline.com, Official site
Giftsoverflow.com
Greeting cards
Companies based in New Delhi
Design companies established in 1979
Internet properties established in 2000
1979 establishments in Delhi
Companies listed on the National Stock Exchange of India
Companies listed on the Bombay Stock Exchange