AppsFlyer is a

SaaS Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is cons ...

mobile marketing Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile app ...

analytics and attribution platform, headquartered in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

History

AppsFlyer is a privately held company founded in 2011 by Oren Kaniel, its current CEO, and CTO Reshef Mann. AppsFlyer received its first funding from the

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

Ventures Accelerator program. Following the Microsoft Ventures Accelerator, AppsFlyer raised

Series A funding A series A round (also known as series A financing or series A investment) is the name typically given to a company's first significant round of venture capital financing. The name refers to the class of preferred stock sold to investors in exchan ...

from

Pitango Pitango Venture Capital, established in 1993, is Israel's largest venture capital fund with over $1.8 billion under management. Pitango is focused on seed, expansion and late stage companies in core technologies, consumer, and Life Sciences. The ...

and Magma partners. In January 2015, AppsFlyer announced that it had raised $20 million in

Series B funding Venture capital financing is a type of funding by venture capital. It is private equity capital that can be provided at various stages or funding rounds. Common funding rounds include early-stage seed funding in high-potential, growth companies ( ...

from Fidelity Growth Partners Europe, which has helped accelerate the company’s growth. Following 2 years of development, AppsFlyer announced on 17 January 2017 that it had raised an additional $56 million in Series C financing, bringing its total funding to $84 million. The round was led by new investors Qumra Capital, as well as Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth. In February 2018, AppsFlyer opened a new US headquarters in San Francisco. In May 2018, AppsFlyer acquired the development team Yodas. In January 2020 AppsFlyer announced a $210 million series D funding round at a company valuation of $1.6 billion. The round was led by growth equity firm General Atlantic.

References

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External links

AppsFlyer
Mobile technology companies 2011 establishments in California Marketing companies established in 2011 Companies based in San Francisco Marketing companies of the United States