Applico, LLC is a business consultancy headquartered in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

, with offices in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

. It provides services for traditional enterprises adapting to a platform business model. Applico works alongside C-suites and Boards as operating partners to help traditional companies build or buy their own platform business. Applico's team is composed of entrepreneurs, operators and bankers. Alex Moazed, CEO, and Nick Johnson, Head of Platforms, co-authored the book ''Modern Monopolies'', which describes the platform business model and why it dominates the 21st century economy.

History

Applico was founded by current CEO Alex Moazed in 2009 while attending

Babson College Babson College is a private business school in Wellesley, Massachusetts. Established in 1919, its central focus is on entrepreneurship education. It was founded by Roger W. Babson as an all-male business institute, but became coeducational i ...

. It started as a

BlackBerry The blackberry is an edible fruit produced by many species in the genus ''Rubus'' in the family Rosaceae, hybrids among these species within the subgenus ''Rubus'', and hybrids between the subgenera ''Rubus'' and ''Idaeobatus''. The taxonomy of ...

app development firm to build relationships with developers who were otherwise focused on the highly competitive

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...

and Android markets, allowing Applico to establish itself in software development.

Awards

* 101 Best and Brightest Companies To Work For * Empact100, 2012 * 2011 Annual Communicator Winner – The Communicator Awards

Press

Applico was profiled in the ''Wall Street Journal'' in an article called "Inside the App Culture". The article related Applico to the fast-growing mobile startup based in NYC seen in the HBO show ''Girls'' and describes Applico's strategy of focusing on mobile technology: "If there's an art, it's not so much in making a pretty app as it is spotting the next wave before the competition does." Applico licensed its data product, Platform Insights, to WisdomTree in 2019. WisdomTree launched PLAT, an ETF composed of platform businesses, and announced that Applico’s data was involved in the creation of the ETF

References

{{Reflist

External links

Official website
Android (operating system) software Technology companies of the United States Companies based in New York City