Appletiser (a play on "

appetizer An hors d'oeuvre ( ; french: hors-d'œuvre ), appetiser or starter is a small dish served before a meal in European cuisine. Some hors d'oeuvres are served cold, others hot. Hors d'oeuvres may be served at the dinner table as a part of the m ...

") is a sparkling fruit juice created by blending fruit juice with

carbonated water Carbonated water (also known as soda water, sparkling water, fizzy water, club soda, water with gas, in many places as mineral water, or especially in the United States as seltzer or seltzer water) is water containing dissolved carbon dioxide gas, ...

. It was created in 1966 in Elgin Valley,

Western Cape The Western Cape is a province of South Africa, situated on the south-western coast of the country. It is the fourth largest of the nine provinces with an area of , and the third most populous, with an estimated 7 million inhabitants in 2020 ...

, South Africa, by French-

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...

immigrant Immigration is the international movement of people to a destination country of which they are not natives or where they do not possess citizenship in order to settle as permanent residents or naturalized citizens. Commuters, tourists, and ...

Edmond Lombardi. Whilst Appletiser is primarily sold in its home market of

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...

, the brand is also exported to more than 20 other countries, including the

Southern African Development Community The Southern African Development Community (SADC) is an inter-governmental organization headquartered in Gaborone, Botswana. Its goal is to further regional socio-economic cooperation and integration as well as political and security coopera ...

(SADC), as well as the UK,

Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

and

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

History

In 1966, Edmond Lombardi began creating his sparkling fruit juice, Appletiser, by blending fruit juice with carbonated water. The business was based in

Elgin valley Elgin may refer to: Places Canada * Elgin County, Ontario * Elgin Settlement, a 19th-century community for freed slaves located in present-day North Buxton and South Buxton, Chatham-Kent, Ontario * Elgin, a village in Rideau Lakes, Ontari ...

of the

. Exports began in 1969 to two

archipelagos An archipelago ( ), sometimes called an island group or island chain, is a chain, cluster, or collection of islands, or sometimes a sea containing a small number of scattered islands. Examples of archipelagos include: the Indonesian Archi ...

: the

Canary Islands The Canary Islands (; es, Canarias, ), also known informally as the Canaries, are a Spanish autonomous community and archipelago in the Atlantic Ocean, in Macaronesia. At their closest point to the African mainland, they are west of Morocc ...

(

) and

. In 1979,

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, ...

purchased a 50% stake in Appletiser. Red and White Grapetiser were launched in 1981. In 1982, Appletiser was launched in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

as "Appletise" due to complaints from the owners of the

Tizer Tizer is a red-coloured, citrus-flavoured soft drink bottled in Cumbernauld and sold in the United Kingdom. The name originally comes from the phrase "Tizer the Appetizer". It was launched in 1924 by Fred and Tom Pickup of Pudsey when it was ...

brand of soft drink. 1995 brought two limited edition citrus flavours which were "Orangetise" and "Lemontise". In 2001, after lengthy negotiations with AG Barr, makers of Tizer, the 'r' was added to the UK branding to allow the Appletiser brand name, packaging and positioning to be standardised internationally. In 2016, the Appletiser brand was sold to

by SABMiller, and the Tiser brands are now manufactured under licence by Appletiser South Africa (ASA), which is part of the bottling operations of Coca-Cola Beverages South Africa (CCBSA). In May 2017, CCBSA announced it had sold 17.5% of its shareholding in Appletiser SA t
African Pioneer Group
, an additional 4% was sold to Sipho Excellent Madlala, a 20-year veteran of CCBSA. The value of the respective stakes was never disclosed.

Ingredients

Appletiser and Grapetiser contain no added sugar or colourants and are available in 750ml, 250ml can (UK), 150ml can, 275ml, 330ml, 350ml and 1.25l pack sizes. Appletiser Colours range, Pink and Amber, contain 80% fruit juice and 20% water and are available in 350ml and 1.25l pack sizes.

References

External links

Appletiser
{{Coca-Cola brands Coca-Cola brands Apple sodas Elgin, Western Cape

History

Ingredients

See also

References

External links