Appletiser (a play on "
appetizer
An hors d'oeuvre ( ; french: hors-d'œuvre ), appetiser or starter is a small dish served before a meal in European cuisine. Some hors d'oeuvres are served cold, others hot. Hors d'oeuvres may be served at the dinner table as a part of the ...
") is a sparkling fruit juice created by blending
fruit juice
Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat or seafood, suc ...
with
carbonated water
Carbonated water (also known as soda water, sparkling water, fizzy water, club soda, water with gas, in many places as mineral water, or especially in the United States as seltzer or seltzer water) is water containing dissolved carbon dioxide gas, ...
. It was created in 1966 in
Elgin
Elgin may refer to:
Places
Canada
* Elgin County, Ontario
* Elgin Settlement, a 19th-century community for freed slaves located in present-day North Buxton and South Buxton, Chatham-Kent, Ontario
* Elgin, a village in Rideau Lakes, Ontario ...
Valley,
Western Cape
The Western Cape is a province of South Africa, situated on the south-western coast of the country. It is the fourth largest of the nine provinces with an area of , and the third most populous, with an estimated 7 million inhabitants in 2020 ...
, South Africa, by
French
French (french: français(e), link=no) may refer to:
* Something of, from, or related to France
** French language, which originated in France, and its various dialects and accents
** French people, a nation and ethnic group identified with Franc ...
-
Italian immigrant
Immigration is the international movement of people to a destination country of which they are not natives or where they do not possess citizenship in order to settle as permanent residents or naturalized citizens. Commuters, tourists, ...
Edmond Lombardi.
Whilst Appletiser is primarily sold in its home market of
South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring count ...
, the brand is also exported to more than 20 other countries, including the
Southern African Development Community
The Southern African Development Community (SADC) is an inter-governmental organization headquartered in Gaborone, Botswana.
Its goal is to further regional socio-economic cooperation and integration as well as political and security cooper ...
(SADC), as well as the
UK,
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to ...
,
Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = '' Plus ultra'' ( Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, ...
,
Japan,
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
,
Australia and
New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 List of islands of New Zealand, smaller islands. It is the ...
.
History
In 1966, Edmond Lombardi began creating his sparkling fruit juice, Appletiser, by blending fruit juice with carbonated water. The business was based in
Elgin valley of the
Western Cape
The Western Cape is a province of South Africa, situated on the south-western coast of the country. It is the fourth largest of the nine provinces with an area of , and the third most populous, with an estimated 7 million inhabitants in 2020 ...
,
South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring count ...
. Exports began in 1969 to two
archipelagos: the
Canary Islands
The Canary Islands (; es, Canarias, ), also known informally as the Canaries, are a Spanish autonomous community and archipelago in the Atlantic Ocean, in Macaronesia. At their closest point to the African mainland, they are west of Mo ...
(
Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = '' Plus ultra'' ( Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, ...
) and
Japan.
In 1979,
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrup ...
purchased a 50% stake in Appletiser. Red and White Grapetiser were launched in 1981. In 1982, Appletiser was launched in the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
as "Appletise" due to complaints from the owners of the
Tizer brand of soft drink.
1995 brought two limited edition citrus flavours which were "Orangetise" and "Lemontise".
In 2001, after lengthy negotiations with AG Barr, makers of Tizer, the 'r' was added to the UK branding to allow the Appletiser brand name, packaging and positioning to be standardised internationally.
In 2016, the Appletiser brand was sold to
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrup ...
by
SABMiller
SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the world ...
, and the Tiser brands are now manufactured under licence by Appletiser South Africa (ASA), which is part of the bottling operations of Coca-Cola Beverages South Africa (CCBSA).
In May 2017, CCBSA announced it had sold 17.5% of its shareholding in Appletiser SA t
African Pioneer Group, an additional 4% was sold to Sipho Excellent Madlala, a 20-year veteran of CCBSA. The value of the respective stakes was never disclosed.
Ingredients
Appletiser and Grapetiser contain no added sugar or colourants and are available in 750ml, 250ml can (UK), 150ml can, 275ml, 330ml, 350ml and 1.25l pack sizes.
Appletiser Colours range, Pink and Amber, contain 80% fruit juice and 20% water and are available in 350ml and 1.25l pack sizes.
See also
*
Apfelschorle
References
External links
Appletiser
{{Coca-Cola brands
Coca-Cola brands
Apple sodas
Elgin, Western Cape