AppFolio is a company founded in 2006 that offers

software-as-a-service Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is cons ...

(SaaS) applications for

vertical markets A vertical market is a market in which vendors offer goods and services ''specific'' to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets a n ...

. AppFolio primarily focuses on cloud-based

property management Property management is the operation, control, maintenance, and oversight of real estate and physical property. This can include residential, commercial, and land real estate. Management indicates the need for real estate to be cared for and monit ...

software Software is a set of computer programs and associated software documentation, documentation and data (computing), data. This is in contrast to Computer hardware, hardware, from which the system is built and which actually performs the work. ...

, services, and data analytics to the real estate industry. The company’s headquarters is in Goleta,

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

, in the Santa Barbara area.

History

AppFolio was established in 2006 by co-founders Klaus Schauser and Jon Walker. Schauser had previously founded Expertcity. The company’s first focus was property management for small to medium businesses and its first product, AppFolio Property Manager, was launched in 2007. In November 2012, AppFolio acquired MyCase, a " legal practice management software provider." AppFolio purchased real estate software firm RentLinx in April 2015. This acquisition included rights to the website ShowMeTheRent.com, which increased AppFolio’s listing presence. In May 2015, AppFolio announced its

IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...

, which was unveiled in June. In September 2018, AppFolio reported acquisition of utility analytics software WegoWise. In January 2019, AppFolio acquired Dynasty Marketplace, Inc., for $60 million. In September 2020, AppFolio announced the sale of MyCase to private equity firm Apax Funds, for approximately $193 million.

Products

AppFolio Property Manager

property technology Property technology (also known as proptech, PropTech, prop-tech, and real estate technology) is used to refer to the application of information technology and platform economics to the real estate industry. Property technology overlaps with financ ...

solution with accounting, marketing, leasing, and management functionality for multifamily and single-family, commercial, student housing, community association, and mixed portfolio property managers. In June 2022 the company expanded the platform by launching AppFolio Stack, its integration marketplace.

AppFolio Investment Management

A software platform designed for real estate investment management, with tools for fund management and syndication.

Awards

In 2020, AppFolio ranked #1 in Fortune’s list of Fastest-Growing Companies. The same year, AppFolio was recognized as a Best Place to Work by

Glassdoor Glassdoor is an American website where current and former employees anonymously review companies. Headquartered in San Francisco, California, it has additional offices in Chicago, Dublin, London, and São Paulo. Glassdoor also allows its users to ...

References

External links

* {{Finance links , name = AppFolio, Inc. , symbol = APPF , reuters = APPF.A , bloomberg = APPF:US , sec_cik = 1433195 , yahoo = APPF , google = APPF Property management Software companies established in 2006 Software companies based in California Companies based in Santa Barbara County, California Cloud computing providers Companies listed on the Nasdaq 2015 initial public offerings Property management companies