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The Apollo Victoria Theatre is a
West End theatre West End theatre is mainstream professional theatre staged in the large theatres in and near the West End of London.Christopher Innes, "West End" in ''The Cambridge Guide to Theatre'' (Cambridge: Cambridge University Press, 1998), pp. 1194–1 ...
on Wilton Road in the Westminster district of London, across from
London Victoria Station Victoria station, also known as London Victoria, is a central London railway terminus and connected London Underground station in Victoria, in the City of Westminster, managed by Network Rail. Named after the nearby Victoria Street (not the Qu ...
. (The theatre also has an entrance on
Vauxhall Bridge Road The London Inner Ring Road, or Ring Road as signposted, is a route with an average diameter of formed from a number of major roads that encircle Central London. The ring road forms the boundary of the London congestion charge zone, although t ...
.) Opened in 1930 as a cinema and variety theatre, the ''Apollo Victoria'' became a venue for
musical theatre Musical theatre is a form of theatrical performance that combines songs, spoken dialogue, acting and dance. The story and emotional content of a musical – humor, pathos, love, anger – are communicated through words, music, movemen ...
, beginning with ''
The Sound of Music ''The Sound of Music'' is a musical with music by Richard Rodgers, lyrics by Oscar Hammerstein II, and a book by Howard Lindsay and Russel Crouse. It is based on the 1949 memoir of Maria von Trapp, '' The Story of the Trapp Family Singers''. Se ...
'' in 1981, and including the long-running ''
Starlight Express ''Starlight Express'' is a 1984 British musical, with music by Andrew Lloyd Webber and lyrics by Richard Stilgoe. It tells the story of a young but obsolete steam engine, Rusty, who races in a championship against modern engines in the hope of ...
'', from 1984 to 2002. The theatre is currently the home of the musical ''
Wicked Wicked may refer to: Books * Wicked, a minor character in the ''X-Men'' universe * '' Wicked'', a 1995 novel by Gregory Maguire that inspired the musical of the same name * ''Wicked'', the fifth novel in Sara Shepard's ''Pretty Little Liars'' s ...
'', which has played at the venue since 27 September 2006.


History


Architecture

The theatre was built by architect Lewis and William Edward Trent in 1929 for ''Provincial Cinematograph Theatres'', a part of the
Gaumont British The Gaumont-British Picture Corporation produced and distributed films and operated a cinema chain in the United Kingdom. It was established as an offshoot of the Gaumont Film Company of France. Film production Gaumont-British was founded in 18 ...
chain.''Apollo Victoria, 17 Wilton Road'' (Arthur Lloyd)
accessed 11 January 2008
The theatre was built with two identical façades on Wilton and Vauxhall Bridge Roads. Construction is principal of concrete, with strong horizontal banding along the exterior sides of the auditorium. By contrast, the entrances feature a cantilevered canopy and are framed by vertical channelling, with two black marble columns rising to the roof line. The entrance is simple, making use of chrome trimmings, this leads to a nautical themed interior in the original
Art Deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...
style that makes extensive use of concealed lighting, decorated with scallop shells and columns that burst into sculptured fountains at the ceiling. The theatre had a by stage and was equipped with 10 dressing rooms and two suites for principals. The theatre was
Grade II* listed In the United Kingdom, a listed building or listed structure is one that has been placed on one of the four statutory lists maintained by Historic England in England, Historic Environment Scotland in Scotland, in Wales, and the Northern Irel ...
on 28 June 1972.


Cinema and variety

The theatre opened as the New Victoria Cinema on 15 October 1930 with a film starring George Arlis in ''Old English'', based on a stage play by
John Galsworthy John Galsworthy (; 14 August 1867 – 31 January 1933) was an English novelist and playwright. Notable works include ''The Forsyte Saga'' (1906–1921) and its sequels, ''A Modern Comedy'' and ''End of the Chapter''. He won the Nobel Prize i ...
. It was equipped with a Compton 3 manual 15 rank
theatre organ A theatre organ (also known as a theater organ, or, especially in the United Kingdom, a cinema organ) is a type of pipe organ developed to accompany silent films, from the 1900s to the 1920s. Theatre organs have horseshoe-shaped arrangements o ...
, played on the opening night by Reginald Foort.''Apollo Victoria Theatre'' (Cinema Treasures)
accessed 12 January 2008
and the theatre also staged variety shows. The first show played also during the opening was Hoop-La. Variety quickly gave way to a specialisation in film performances, with occasional performances by
big band A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s an ...
s. In June 1939, the cinema was one of the three London sites chosen to present a live relay of ''The
Epsom Derby The Derby Stakes, also known as the Epsom Derby or the Derby, and as the Cazoo Derby for sponsorship reasons, is a Group 1 flat horse race in England open to three-year-old colts and fillies. It is run at Epsom Downs Racecourse in Surrey o ...
'' from the pre-war
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
experimental transmissions, utilising Baird equipment to project onto a screen 15 feet by 12 (4.6 by 3.7 m) in sepia. From September 1940 to May 1941, the theatre was closed due to
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
, but no serious damage was sustained and it reopened quickly. Plans were made for demolition in the 1950s, but it was saved and presented a mixture of ballet, live shows and films. The last films were shown in November 1975, a double bill of
Peter Cushing Peter Wilton Cushing (26 May 1913 – 11 August 1994) was an English actor. His acting career spanned over six decades and included appearances in more than 100 films, as well as many television, stage, and radio roles. He achieved recognition ...
in ''
Legend of the Werewolf ''Legend of the Werewolf'' is a 1975 British horror film directed by Freddie Francis. It stars Peter Cushing, Ron Moody and Hugh Griffith. Plot At midnight on Christmas Eve in the mid-19th century, somewhere in Russia, two fugitives fleeing pe ...
'' (1975) and
Adrienne Corri Adrienne Corri (born Adrienne Riccoboni; 13 November 1931 – 13 March 2016) was a Scottish actress. Early life She was born Adrienne Riccoboni in Glasgow in November 1931, the daughter of an English mother (Olive Smethurst) and an Italian f ...
in ''
Vampire Circus ''Vampire Circus'' is a 1972 British horror film directed by Robert Young and starring Adrienne Corri, Thorley Walters and Anthony Higgins (billed as Anthony Corlan). It was written by Judson Kinberg, and produced by Wilbur Stark and Michae ...
'' (1972), though the theatre remained open until 1976, after which it closed for five years. It was a rock concert venue from 1976 until around 1980 with acts such as ELO,
Cliff Richard Sir Cliff Richard (born Harry Rodger Webb; 14 October 1940) is an Indian-born British musican, singer, producer, entrepreneur and philanthropist who holds both British and Barbadian citizenship. He has total sales of over 21.5 million s ...
, Peter Gabriel, Janice Ian and many others playing there.
Led Zeppelin Led Zeppelin were an English rock band formed in London in 1968. The group comprised vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones, and drummer John Bonham. With a heavy, guitar-driven sound, they are ci ...
rehearsed there, on
May Day May Day is a European festival of ancient origins marking the beginning of summer, usually celebrated on 1 May, around halfway between the spring equinox and summer solstice. Festivities may also be held the night before, known as May Eve. T ...
, 1980. It reopened in 1981 as the Apollo Victoria Theatre with a
Shirley Bassey Dame Shirley Veronica Bassey (; born 8 January 1937) is a Welsh singer. Best known for her career longevity, powerful voice and recording the theme songs to three James Bond films, Bassey is widely regarded as one of the most popular vocalists ...
concert.


Musical theatre

Musicals, including ''
The Sound of Music ''The Sound of Music'' is a musical with music by Richard Rodgers, lyrics by Oscar Hammerstein II, and a book by Howard Lindsay and Russel Crouse. It is based on the 1949 memoir of Maria von Trapp, '' The Story of the Trapp Family Singers''. Se ...
'', ''
Camelot Camelot is a castle and court associated with the legendary King Arthur. Absent in the early Arthurian material, Camelot first appeared in 12th-century French romances and, since the Lancelot-Grail cycle, eventually came to be described as the ...
'' and ''
Fiddler on the Roof ''Fiddler on the Roof'' is a musical with music by Jerry Bock, lyrics by Sheldon Harnick, and book by Joseph Stein, set in the Pale of Settlement of Imperial Russia in or around 1905. It is based on ''Tevye and his Daughters'' (or ''Tevye the ...
'' played at the theatre in the early 1980s. In 1984, the interior was extensively modified by the introduction of a 'race track' that ran through the audience, for the show ''
Starlight Express ''Starlight Express'' is a 1984 British musical, with music by Andrew Lloyd Webber and lyrics by Richard Stilgoe. It tells the story of a young but obsolete steam engine, Rusty, who races in a championship against modern engines in the hope of ...
'' with performers on roller skates. The show premièred on 27 March, composed by
Andrew Lloyd Webber Andrew Lloyd Webber, Baron Lloyd-Webber (born 22 March 1948), is an English composer and impresario of musical theatre. Several of his musicals have run for more than a decade both in the West End and on Broadway. He has composed 21 musicals, ...
and directed by
Trevor Nunn Sir Trevor Robert Nunn (born 14 January 1940) is a British theatre director. He has been the Artistic Director for the Royal Shakespeare Company, the Royal National Theatre, and, currently, the Theatre Royal, Haymarket. He has directed dramas f ...
and ran for 7,406 performances, over 18 years. With the removal of the 'tracks', the interior was extensively restored by architects Jaques Muir and Partners. This included the removal of 3,500 incandescent lamps that had become difficult to maintain and consumed a considerable amount of power. These were replaced by 88,000 low power
LED A light-emitting diode (LED) is a semiconductor Electronics, device that Light#Light sources, emits light when Electric current, current flows through it. Electrons in the semiconductor recombine with electron holes, releasing energy i ...
s specially designed for the theatre, creating the first auditorium completely lit in this way. Another Lloyd Webber production followed, ''
Bombay Dreams ''Bombay Dreams'' is a Bollywood-themed musical, with music by A. R. Rahman, lyrics by Don Black and the book by Meera Syal and Thomas Meehan, originally produced by Andrew Lloyd Webber. The London production opened in 2002 and ran for two ...
'' premièred on 19 June 2002. It was created by
A. R. Rahman Allah Rakha Rahman (; born A. S. Dileep Kumar; 6 January 1967) is an Indian music composer, record producer, singer and songwriter, popular for his works in Indian cinema; predominantly in Tamil and Hindi films, with occasional forays in int ...
with lyrics by Don Black and was directed by
Steven Pimlott Steven Charles Pimlott (18 April 1953 – 14 February 2007) was an English opera and theatre director, whose obituary in ''The Times'' hailed him as "one of the most versatile and inventive theatre directors of his generation". His output ran the ...
, closing after 1,500 performances on 13 June 2004. This was followed by the return to the West End of the
Bee Gee The Bee Gees were a musical group formed in 1958 by brothers Barry, Robin, and Maurice Gibb. The trio were especially successful in popular music in the late 1960s and early 1970s, and later as prominent performers in the disco music era i ...
's musical ''
Saturday Night Fever ''Saturday Night Fever'' is a 1977 American dance drama film directed by John Badham and produced by Robert Stigwood. It stars John Travolta as Tony Manero, a young Italian-American man from the Brooklyn borough of New York. Manero spends his ...
'' on 6 July 2004, closing 22 October 2005 to tour. This was followed on 10 April 2006 by the
jukebox musical A jukebox musical is a stage musical or musical film in which a majority of the songs are well-known popular music songs, rather than original music. Some jukebox musicals use a wide variety of songs, while others confine themselves to songs perfo ...
'' Movin' Out'', featuring the music of Billy Joel. This starred
James Fox William Fox (born 19 May 1939), known professionally as James Fox, is an English actor. He appeared in several notable films of the 1960s and early 1970s, including '' King Rat'', ''The Servant'', ''Thoroughly Modern Millie'' and ''Performanc ...
but ran for only two months. The
Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...
musical ''
Wicked Wicked may refer to: Books * Wicked, a minor character in the ''X-Men'' universe * '' Wicked'', a 1995 novel by Gregory Maguire that inspired the musical of the same name * ''Wicked'', the fifth novel in Sara Shepard's ''Pretty Little Liars'' s ...
'' received its London première at the venue on 27 September 2006 with a cast featuring
Idina Menzel Idina Kim Menzel ( ; ; born May 30, 1971) is an American actress and singer. Particularly known for her work in musicals on the Broadway stage and having achieved mainstream success across stage, film and music, Menzel has garnered the honorif ...
as
Elphaba Elphaba Thropp is a fictional character in '' Wicked: The Life and Times of the Wicked Witch of the West'' by Gregory Maguire, as well as in the Broadway and West End adaptations, ''Wicked''. In the original 1900 L. Frank Baum book ''The Wonde ...
,
Helen Dallimore Helen Dallimore (born 31 October 1971) is an Australian actress, known for originating the role of Glinda the Good Witch, Glinda in the West End Theatre, West End production of ''Wicked (musical), Wicked''. Early life Dallimore grew up in Oxfor ...
as
Glinda Glinda is a fictional character created by L. Frank Baum for his ''Oz'' novels. She first appears in Baum's 1900 children's classic ''The Wonderful Wizard of Oz'', and is the most powerful sorceress in the Land of Oz, ruler of the Quadling Coun ...
,
Nigel Planer Nigel George Planer (born 22 February 1953) is a British actor, comedian, musician, novelist and playwright. He played Neil in the BBC comedy '' The Young Ones'' and Ralph Filthy in ''Filthy Rich & Catflap''. He has appeared in many West End mu ...
as
The Wizard Wizard, the wizard, or wizards may refer to: * Wizard (fantasy), a fictional practitioner of magic * Wizard (supernatural), a practitioner of magic Art, entertainment and media Fictional characters * Wizard (Archie Comics), a comic book supe ...
, Adam Garcia as
Fiyero ''Wicked: The Life and Times of the Wicked Witch of the West'' is an American novel published in 1995, written by Gregory Maguire with illustrations by Douglas Smith. It is the first in ''The Wicked Years'' series, and was followed by ''Son of a ...
and
Miriam Margolyes Miriam ( he, מִרְיָם ''Mīryām'', lit. 'Rebellion') is described in the Hebrew Bible as the daughter of Amram and Jochebed, and the older sister of Moses and Aaron. She was a prophetess and first appears in the Book of Exodus. The Tora ...
as
Madame Morrible ''Wicked: The Life and Times of the Wicked Witch of the West'' is an American novel published in 1995, written by Gregory Maguire with illustrations by Douglas Smith. It is the first in ''The Wicked Years'' series, and was followed by ''Son of a ...
. On 27 September 2016, ''Wicked'' celebrated its tenth anniversary in the West End, with a curtain call reunion of former cast members.


Recent and present productions

*''
The Sound of Music ''The Sound of Music'' is a musical with music by Richard Rodgers, lyrics by Oscar Hammerstein II, and a book by Howard Lindsay and Russel Crouse. It is based on the 1949 memoir of Maria von Trapp, '' The Story of the Trapp Family Singers''. Se ...
'' (17 August 1981 – 18 September 1982) *''
Camelot Camelot is a castle and court associated with the legendary King Arthur. Absent in the early Arthurian material, Camelot first appeared in 12th-century French romances and, since the Lancelot-Grail cycle, eventually came to be described as the ...
'' (23 November 1982 – 5 February 1983) *''
Fiddler on the Roof ''Fiddler on the Roof'' is a musical with music by Jerry Bock, lyrics by Sheldon Harnick, and book by Joseph Stein, set in the Pale of Settlement of Imperial Russia in or around 1905. It is based on ''Tevye and his Daughters'' (or ''Tevye the ...
'' (28 June 1983 – 29 October 1983) *Cliff Richard performed at the theater for 33 nights between 3 November and 10 December 1983 as part of his 25th anniversary concerts on the Silver tour. Audiences totaled nearly 80,000. *''
Starlight Express ''Starlight Express'' is a 1984 British musical, with music by Andrew Lloyd Webber and lyrics by Richard Stilgoe. It tells the story of a young but obsolete steam engine, Rusty, who races in a championship against modern engines in the hope of ...
'' (27 March 1984 – 12 January 2002) by
Andrew Lloyd Webber Andrew Lloyd Webber, Baron Lloyd-Webber (born 22 March 1948), is an English composer and impresario of musical theatre. Several of his musicals have run for more than a decade both in the West End and on Broadway. He has composed 21 musicals, ...
and
Richard Stilgoe Sir Richard Henry Simpson Stilgoe (born 28 March 1943) is a British songwriter, lyricist and musician, and broadcaster who is best known for his humorous songs and frequent television appearances. His output includes collaborations with Andrew ...
*''
Bombay Dreams ''Bombay Dreams'' is a Bollywood-themed musical, with music by A. R. Rahman, lyrics by Don Black and the book by Meera Syal and Thomas Meehan, originally produced by Andrew Lloyd Webber. The London production opened in 2002 and ran for two ...
'' (19 June 2002 – 13 June 2004) by
A. R. Rahman Allah Rakha Rahman (; born A. S. Dileep Kumar; 6 January 1967) is an Indian music composer, record producer, singer and songwriter, popular for his works in Indian cinema; predominantly in Tamil and Hindi films, with occasional forays in int ...
, Don Black and
Meera Syal Meera Syal FRSL (born Feroza Syal; 27 June 1961) is a English comedian, writer, playwright, singer, journalist and actress. She rose to prominence as one of the team that created '' Goodness Gracious Me'' and portraying Sanjeev's grandmother, ...
*''
Saturday Night Fever ''Saturday Night Fever'' is a 1977 American dance drama film directed by John Badham and produced by Robert Stigwood. It stars John Travolta as Tony Manero, a young Italian-American man from the Brooklyn borough of New York. Manero spends his ...
'' (2 July 2004 – 18 February 2006) by
The Bee Gees ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
and Nan Knighton *'' Movin' Out'' (28 March 2006 – 22 May 2006) by Twyla Tharp and
Billy Joel William Martin Joel (born May 9, 1949) is an American singer, pianist and songwriter. Commonly nicknamed the "Piano Man (song), Piano Man" after his album and signature song of the same name, he has led a commercially successful career as a solo ...
*''
Wicked Wicked may refer to: Books * Wicked, a minor character in the ''X-Men'' universe * '' Wicked'', a 1995 novel by Gregory Maguire that inspired the musical of the same name * ''Wicked'', the fifth novel in Sara Shepard's ''Pretty Little Liars'' s ...
'' (27 September 2006 – Current), by
Stephen Schwartz Stephen Lawrence Schwartz (born March 6, 1948) is an American musical theatre lyricist and composer. In a career spanning over five decades, Schwartz has written such hit musicals as ''Godspell'' (1971), ''Pippin'' (1972), and ''Wicked'' (20 ...
and
Winnie Holzman Winnie Holzman (born August 18, 1954 in Manhattan) is an American dramatist, screenwriter, and poet. She is known for having created the ABC television series ''My So-Called Life'', which led to a nomination for a scriptwriting Emmy Award in 199 ...


See also

*
Gaumont Finchley The Gaumont Finchley was an architecturally notable cinema in north Finchley, London. It opened in 1937 and closed in 1980, before being demolished in 1987. History The Gaumont was designed by W. E. Trent, architect the Gaumont British Picture ...
, another cinema designed by W. E. Trent.


References

* ''Guide to British Theatres 1750–1950'', John Earl and Michael Sell pp. 99 (Theatres Trust, 2000) * ''Cinemas in Britain: One Hundred Years of Cinema Architecture'', Richard Gray pp. 84


External links

*
The Apollo Victoria Theatre - Home of Wicked in London's West End
'
''Cinema Treasures Apollo Victoria Theatre''
{{Authority control West End theatres Theatres completed in 1930 Theatres in the City of Westminster Grade II* listed theatres Grade II* listed buildings in the City of Westminster Art Deco architecture in London Former cinemas in London Victoria, London