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Apgujeong-dong (; ) is a ward of
Gangnam-gu Gangnam District ( ; , ) is one of the 25 local government districts which make up the city of Seoul, South Korea. Gangnam translates to "South of the (Han) River". Gangnam District is the third largest district in Seoul, with an area of . A ...
in
Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 ...
,
South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
. It is considered one of the wealthiest neighborhoods in South Korea. It was reported that housing price of Apgujeong-dong is approximately US$28,300 per one square meter b
Korea Ministry of Land, Infrastructure and Transport
in 2019. The ''dong'' originates from a
pavilion In architecture, ''pavilion'' has several meanings: * It may be a subsidiary building that is either positioned separately or as an attachment to a main building. Often it is associated with pleasure. In palaces and traditional mansions of Asia ...
with the same name founded by
Han Myung-hoi Han Myeong-hoe (Hangul: 한명회, Hanja: 韓明澮; 26 November 1415 – 28 November 1487) was a Korean politician and soldier during the Joseon period. He was the most trusted tactician of Grand Prince Suyang during the 1453 coup and the subs ...
, a high-ranking government official during the
Joseon dynasty Joseon (; ; Middle Korean: 됴ᇢ〯션〮 Dyǒw syéon or 됴ᇢ〯션〯 Dyǒw syěon), officially the Great Joseon (; ), was the last dynastic kingdom of Korea, lasting just over 500 years. It was founded by Yi Seong-gye in July 1392 and re ...
. It is an upmarket residential, fashion, shopping, and educational area. The
Hanja Hanja (Hangul: ; Hanja: , ), alternatively known as Hancha, are Chinese characters () used in the writing of Korean. Hanja was used as early as the Gojoseon period, the first ever Korean kingdom. (, ) refers to Sino-Korean vocabulary, wh ...
name translates into "Seagull Pavilion," a reference to his nickname, which itself was a reference and a mark of peace when viewing a group of seagulls flying. One of the main shopping area is Apgujeong Rodeo Street, along with Cheongdam-dong Fashion Street in
Cheongdam-dong Cheongdam-dong () is a ward of Gangnam District in Seoul, South Korea. The area is best known in South Korea as an affluent neighborhood populated by a disproportionately high number of high-income individuals and for having some of the most expe ...
and
Garosu-gil Garosu-gil (Hangeul: 가로수길) is an area in Sinsa-dong, Gangnam, Seoul, South Korea. The name Garosu-gil, meaning "tree-lined street", refers to the ginkgo trees planted along the streets in the area. Garosu-gil is known for upscale boutiq ...
in Sinsa-dong, which are connected by the main avenue Apgujeong-ro. It is seen as a fashionable and trendsetting destination.


Characteristics

The area is filled with upscale department stores, shops,
boutique A boutique () is a small shop that deals in fashionable clothing or accessories. The word is French for "shop", which derives ultimately from the Ancient Greek ἀποθήκη (''apothēkē'') "storehouse". The term ''boutique'' and also ''d ...
s, ''
hagwon Hagwon () is the Korean-language word for a for-profit private institute, academy, or cram school prevalent in South Korea. Although most widely known for their role as "cram schools", where children can study to improve test scores, hagwons actu ...
s'', cafes and restaurants. Two main department stores,
Hyundai Department Store Hyundai Department Store ( Korean: 현대백화점 주식회사, Hanja: 現代百貨店株式會社), together with Lotte Department Store and Shinsegae, is one of the three major department store chains in South Korea. Its parent company is th ...
and
Galleria Department Store Galleria Department Store () is an upmarket South Korean department store franchise owned by Hanwha Group. It has 5 branches throughout Korea, notably the Luxury Hall West and Luxury Hall East, both in Apgujeong-dong, as upmarket luxury-brand fash ...
, are located in this area with both being Flagship Stores. Apgujeong Rodeo Street is located opposite the
Galleria Department Store Galleria Department Store () is an upmarket South Korean department store franchise owned by Hanwha Group. It has 5 branches throughout Korea, notably the Luxury Hall West and Luxury Hall East, both in Apgujeong-dong, as upmarket luxury-brand fash ...
, with shops of local and international designers as well as Nori Market, The Vanessa Bruno outlet, Mui Mui Cafe, and On Friday Restaurant. The registered official headquarters of
K-pop K-pop (), short for Korean popular music, is a form of popular music originating in South Korea as part of South Korean culture. It includes styles and genres from around the world, such as pop, hip hop, R&B, experimental, rock, jazz, gos ...
entertainment agency
S.M. Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...
is located in the eastern side, although company moved their offices to
Cheongdam-dong Cheongdam-dong () is a ward of Gangnam District in Seoul, South Korea. The area is best known in South Korea as an affluent neighborhood populated by a disproportionately high number of high-income individuals and for having some of the most expe ...
in 2012. The building was renovated and became Global Artist Training Center for SM Entertainment trainees in 2013, until it was renamed as SM Entertainment Celebrity Center in 2017. The Caffè Pascucci coffee chain in Apgujeong was used as one of the main filming locations for
Seoul Broadcasting System Seoul Broadcasting System (SBS) () is one of the leading South Korean television and radio broadcasters. The broadcaster legally became known as SBS in March 2000, changing its corporate name from Seoul Broadcasting System (서울방송). Its f ...
's 2001 drama '' Beautiful Days'', starring
Lee Byung-hun Lee Byung-hun (; born July 12, 1970) is a South Korean actor. He has received critical acclaim for his work in a wide range of genres, most notably ''Joint Security Area'' (2000); ''A Bittersweet Life'' (2005); ''The Good, the Bad, the Weird'' ...
, Choi Ji-woo, Ryu Si-won,
Shin Min-a Shin Min-a (; born 5 April 1984) is a South Korean model and actress best known for starring in television dramas ''A Love to Kill'' (2005), ''My Girlfriend Is a Nine-Tailed Fox'' (2010), '' Arang and the Magistrate'' (2012), ''Oh My Venus'' ...
,
Lee Jung-hyun Lee Jung-hyun (born February 7, 1980), also known by her occasional stage name Ava, is a South Korean pop singer and actress. She was first recognized for her acting abilities with award-winning role in her first film and has been solidified as ...
and Lee Yoo-jin. This area is also known for its many plastic surgery clinics.


Education

Schools located in Apgujeong-dong: * Apgujeong Elementary School * Apgujeong Middle School * Sinsa Middle School * Shingu Middle School * Apgujeong High School *
Chungdam High School Chungdam High School ( ko, 청담고등학교) is a public high school located in Apgujeong-dong, Gangnam-gu, Seoul, South Korea. It was opened in 1990. Notable alumni *Bang Chan *Choi Hyun-suk of Treasure *Lee Dae-hwi * Nam Da-won * Park Ji-hy ...
* Hyundai Senior High School


Transport

It is served by Apgujeong station and
Sinsa station Sinsa station is a station on the Seoul Subway Line 3 and the Shinbundang Line. It is located in Sinsa-dong, Gangnam-gu and Seocho-gu, Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis o ...
on the
Seoul Subway Line 3 Seoul Metropolitan Subway Line 3 (dubbed ''The Orange Line'') of the Seoul Metropolitan Subway is a rapid transit service that connects Eunpyeong District to Gangnam and southeastern Seoul. Most trains head further northwest to serve Goyang via ...
. There is
Bundang Line The Bundang Line or Seoul Metropolitan Subway Bundang Line (Sudogwon Jeoncheol Bundangseon 수도권 전철 분당선) was a commuter rail line of the Seoul Metropolitan Subway in the Seoul Capital Area operated by Korail. Also it refers physica ...
Apgujeongrodeo station at east, boundary of
Cheongdam-dong Cheongdam-dong () is a ward of Gangnam District in Seoul, South Korea. The area is best known in South Korea as an affluent neighborhood populated by a disproportionately high number of high-income individuals and for having some of the most expe ...
. 5 Bus lines pass Apgujeong-dong, 143, 145, 147, 148 and 240 and single pass can be used to transfer between bus and subway.


See also

*
List of shopping streets and districts by city A shopping street or shopping district is a designated road or quarter of a city/town that is composed of individual Retail, retail establishments (such as Retail store, stores, Boutique, boutiques, Restaurant, restaurants, and Shopping center, ...
*
Dong of Gangnam-gu There are 26 dong (neighborhoods) in Gangnam-gu. * Apgujeong 1-dong * Apgujeong 2-dong * Cheongdam 1-dong * Cheongdam 2-dong * Daechi 1-dong * Daechi 2-dong * Daechi 3-dong * Daechi 4-dong * Dogok 1-dong * Dogok 2-dong * Gaepo 1-dong * ...
* Cine de Chef *


References


External links


Apgujeong : Official Seoul City Tourism
{{neighbourhoods of Seoul Shopping districts and streets in South Korea Neighbourhoods in Gangnam District Tourist attractions in Seoul