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Anya Susannah Hindmarch, (; born 1968) is an English
fashion accessories In fashion, an accessory is an item used to contribute, in a secondary manner, to an individual's outfit. Accessories are often chosen to complete an outfit and complement the wearer's look. They have the capacity to further express an individual ...
designer who founded an eponymous company.


Career

Hindmarch was born into an entrepreneurial family and attended
New Hall School New Hall School is a Catholic co-educational independent boarding and day school in the village of Boreham in the City of Chelmsford, Essex, England. It was founded in 1642 in the Low Countries, now Belgium, by sisters of the Catholic order Cano ...
, an independent school in
Chelmsford Chelmsford () is a city in the City of Chelmsford district in the county of Essex, England. It is the county town of Essex and one of three cities in the county, along with Southend-on-Sea and Colchester. It is located north-east of London a ...
, Essex. At 16 Hindmarch was given an old
Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance ...
handbag by her mother and at 18, in around 1986, she went to
Florence Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilancio demografico an ...
to study Italian for a year. While she was in Italy, she noticed a drawstring leather duffel bag was all the rage among fashionable women. Even though the UK economy was in a recession, she was inspired by
Margaret Thatcher Margaret Hilda Thatcher, Baroness Thatcher (; 13 October 19258 April 2013) was Prime Minister of the United Kingdom from 1979 to 1990 and Leader of the Conservative Party (UK), Leader of the Conservative Party from 1975 to 1990. S ...
's entrepreneurial ideas, Hindmarch borrowed some money to import some bags to England, and after sending a bag to the fashion magazine ''
Harpers and Queen ''Harper's Bazaar'' is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly ''Harper's Bazar''. ''Harper's Bazaar'' is published by Hearst and considers itself to be the st ...
'' she sold 500 through the magazine. She initially had bags manufactured in Italy, but when the factory started selling bags of her design directly to retailers,Justine Picardie for The Telegraph. 13 May 2012
Bags to riches: Anya Hindmarch interview
/ref> she started having her own bags made in Hackney. By 1992 her bags were sold at luxury stores in London, New York, Japan, France and Italy. In 1993 she opened a small retail shop in Walton Street. Her early products were influenced by Italian design, and she describes her products as having high-quality of workmanship, and as representing a design philosophy which is "British, humorous and personalised." In 1996 she married James Seymour, a widower with three children, and he joined the company soon after as its finance director. In 2001 Hindmarch launched her "Be A Bag" line, a service by which a bag is personalised with a customer's photograph, initially to support a
breast cancer awareness Breast cancer awareness is an effort to raise awareness and reduce the stigma of breast cancer through education on symptoms and treatment. Supporters hope that greater knowledge will lead to earlier detection of breast cancer, which is associ ...
group, but subsequently to benefit other charitable causes. In 2006 the company took on outside investors, and was valued at $38 million. In 2007 Hindmarch launched a limited-edition
tote bag A tote bag is a large and often unfastened bag with parallel handles that emerge from the sides of its pouch. Totes are often used as reusable shopping bags. The archetypal tote bag is made of sturdy cloth, perhaps with thick leather at its handl ...
with the words "I'm NOT A Plastic bag", using her influence to make it fashionable not to use plastic bags. The canvas totes sold for £5, launching in four limited edition colours around the world, and were selected by ''Vanity Fair'' to be included in their "Oscars" goodie bags. In 2008, Hindmarch launched a limited edition handbag for US retailer Target. In the same year, Hindmarch collaborated with
Selfridges Selfridges, also known as Selfridges & Co., is a chain of high-end department stores in the United Kingdom that is operated by Selfridges Retail Limited, part of the Selfridges Group of department stores. It was founded by Harry Gordon Selfridge ...
to design a collection of Christmas hampers. In 2009, her company opened a
bespoke The word ''bespoke'' () has evolved from a verb meaning 'to speak for something', to its contemporary usage as an adjective. Originally, the adjective ''bespoke'' described tailor-made suits and shoes. Later, it described anything commissioned t ...
workshop at its Pont Street store in London. By that time, the company was headquartered in
Battersea Battersea is a large district in south London, part of the London Borough of Wandsworth, England. It is centred southwest of Charing Cross and extends along the south bank of the River Thames. It includes the Battersea Park. History Batter ...
, in the converted stable block of a former brewery.Kate Reardon for Vanity Fair. Sept. 200
The Queen of Cozy Cool
/ref> By 2009, she had 51 stores worldwide with an estimated sales of £20 million. In 2013, Anya Hindmarch opened its New York flagship store on Madison Avenue that sold both manufactured and bespoke bags. In 2019, Anya Hindmarch became a Greenpeace Ambassador. In 2020, The Telegraph reported that Hindmarch had regained a joint ownership of the company after returning to lead a turnaround.


Awards

In 2006, 2007, and 2015 Hindmarch won Designer of the Year by '' Glamour'' magazine, and became the first winner of the Designer brand of the Year at the 2007
British Fashion Awards The Fashion Awards, known as the British Fashion Awards until 2016, is an annual ceremony established in the United Kingdom in 1989 to showcase both British and international individuals and businesses who have made the most outstanding contribu ...
, having been named Accessories Designer of the Year at the same awards in 2001. She won the British Fashion Award for Accessory Designer again in 2014 and the Elle Awards in 2016. She was appointed
Member of the Order of the British Empire The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations, and public service outside the civil service. It was established o ...
(MBE) in 2009 for services to the British fashion industry and
Commander of the Order of the British Empire The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations, and public service outside the civil service. It was established o ...
(CBE) in the
2017 New Year Honours The 2017 New Year Honours are appointments by some of the 16 Commonwealth realms to various orders and honours to recognise and reward good works by citizens of those countries. The New Year Honours were awarded as part of the New Year celebrati ...
for services to fashion. Hindmarch was made a UK trade ambassador in 2011, is a Birthday Honours Committee member and is on the Advisory Board for the Mayor of London. In April 2012, Hindmarch was named
Veuve Cliquot Veuve Clicquot Ponsardin () is a Champagne house founded in 1772 and based in Reims. It is one of the largest Champagne houses. Madame Clicquot is credited with major breakthroughs, creating the first known vintage champagne in 1810, and ...
businesswoman of the year. As of 2013 Hindmarch was a trustee of both the Royal Academy and the
Design Museum The Design Museum in Kensington, London exhibits product, industrial, graphic, fashion, and architectural design. In 2018, the museum won the European Museum of the Year Award. The museum operates as a registered charity, and all funds generat ...
Janet Christie for The Scotsman 17 Feb 201
Anya Hindmarch packs her bags for Scotland
/ref>


References


External links

*
Hindmarch's personal tips on how to organise your handbag
at
The Telegraph ''The Telegraph'', ''Daily Telegraph'', ''Sunday Telegraph'' and other variant names are popular names for newspapers. Newspapers with these titles include: Australia * ''The Telegraph'' (Adelaide), a newspaper in Adelaide, South Australia, publ ...
{{DEFAULTSORT:Hindmarch, Anya 1968 births British women fashion designers Commanders of the Order of the British Empire English businesspeople in fashion English fashion designers Living people People educated at Elm Green Preparatory School People from Maldon, Essex