Anthony Galt Greenwald is a
social psychologist and, since 1986,
professor of
psychology at
University of Washington.
In 1959, Greenwald received a
B.A. from
Yale University. In 1961, he received a
M.A. from
Harvard University, and in 1963, he completed his
Ph.D., also at Harvard. After that, he completed a
postdoctoral fellowship that lasted from 1963 to 1965 at the
Educational Testing Service.
Greenwald started teaching in 1965 as an assistant professor in the psychology department at
Ohio State University, which continued until 1986. During that time, he was an
associate editor for the ''
Journal of Personality and Social Psychology
The ''Journal of Personality and Social Psychology'' is a monthly peer-reviewed scientific journal published by the American Psychological Association that was established in 1965. It covers the fields of social and personality psychology. The edi ...
'', from 1972 to 1976, before becoming the editor in 1977. From 2001 to 2005, Greenwald was the associate editor of ''
Experimental Psychology
Experimental psychology refers to work done by those who apply experimental methods to psychological study and the underlying processes. Experimental psychologists employ human participants and animal subjects to study a great many topics, in ...
''.
Awards
Greenwald has been recognized with a variety of significant awards, including the Donald T. Campbell Award from the
Society for Personality and Social Psychology in 1994, Research Scientist Award from the
National Institute of Mental Health from 1998 to 2004, and the
Thomas M. Ostrom Award from
Person Memory Interest Group
A person ( : people) is a being that has certain capacities or attributes such as reason, morality, consciousness or self-consciousness, and being a part of a culturally established form of social relations such as kinship, ownership of propert ...
in 2001. In 2006, Greenwald received the Distinguished Scientist Award from
Society of Experimental Social Psychology and in 2017 the
APA Award for Distinguished Scientific Contributions to Psychology from the
American Psychological Association. Greenwald was honored alongside Mahzarin Banaji and Brian Nosek by the American Association for the Advancement of Science with a 2018
Golden Goose Award for their work on implicit bias.
Research interests
Greenwald,
Mahzarin Banaji
Mahzarin Rustum Banaji FBA (born 1956) is an American psychologist of Indian origin at Harvard University, known for her work popularizing the concept of implicit bias in regard to race, gender, sexual orientation, and other factors.
Educati ...
,
Brian Nosek
Brian Arthur Nosek is an American social-cognitive psychologist, professor of psychology at the University of Virginia, and the co-founder and director of the Center for Open Science. He also co-founded the Society for the Improvement of Psycholog ...
, and others, have conducted extensive research on
cognition
Cognition refers to "the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses". It encompasses all aspects of intellectual functions and processes such as: perception, attention, thought, ...
and have collaborated to create the
implicit association test (IAT).
[Fein, S., Kassin, S., and Markus, H. R. (2008). ''Social Psychology with Study Guide''. Boston, New York: Houghton Mifflin Company.] This test measures the extent to which an individual will associate two individual concepts. Between October 1998 and October 2006, more than 4.5 million IAT tests were completed on the IAT website.
This test explores "All sorts of implicit attitudes that we cannot self-report in questionnaires because we are not aware of having them".
In an article by Greenwald, Banaji, and Nosek entitled, "Understanding and Using the Implicit Association Test: II. Method Variable and Construction Validity", he mentions that questioning a number of things, including how to maximize the effectiveness of the IAT design, will help the advancement of the test to stretch across various studies and laboratories.
Greenwald has studied and advanced the theory of a
central route to persuasion; he and his colleagues agree a third step of elaboration is needed. The concept of elaboration allows the argument to be extended and, for the receiver of the conversation to process information that he or she is being given more effectively. This helps individuals to determine the strength of the contents in the article and gives way to the idea that "strong arguments are persuasive, and weak arguments are not".
One of Greenwald's observations concerns
autobiographies. He mentions that, since autobiographies are links to the past, these memories are vital in shaping one's identity, which can motivate individuals to distort the past so that behaviors and events are well received by others (2008, p. 64). In 1980, Greenwald said, "
e past is remembered as if it were a drama in which the self was the leading player" (p. 64).
Book
*Greenwald, A. G. and Banaji, M. R., ''Blindspot: Hidden Biases of Good People'', 2013, Delacorte Press,
[http://www.sciencenews.org/view/generic/id/349790/description/BOOK_REVIEW_Blindspof_Hidden_Biases_of_Good_People_by_Mahzarin_Banaji_and_Anthony_Greenwald]
See also
*
List of social psychologists
References
Sources
* Anthony Greenwald, Ph.D. Homepage. (2008, March 28). Selected Articles and Chapters, By Topic. Retrieved April 22, 2008, fro
faculty.washington.edu
{{DEFAULTSORT:Greenwald, Anthony
American psychologists
Social psychologists
University of Washington faculty
Harvard University alumni
Yale University alumni
Ohio State University faculty
Fellows of the Society of Experimental Psychologists
Fellows of the American Academy of Arts and Sciences
Fellows of the American Association for the Advancement of Science
Living people
Year of birth missing (living people)