Anonimo Watches SA is a watchmaking company. Its watches are manufactured in
Florence, Italy
Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilancio demografico an ...
with Swiss movements provided by
ETA SA or
Sellita
Sellita (Sellita Watch Co. SA) is a Swiss manufacturer of mechanical watch movements based in La Chaux-de-Fonds in the canton of Neuchâtel. Founded in 1950, Sellita operated as one of ETA's major outsourced assembly company for their movements u ...
.
The company was founded in 1997 in Florence, Italy, by Federico Massacesi and makes only
mechanical watches with prices ranging from $2,500 to over $10,000.
When watchmaker
Panerai
Officine Panerai (also known simply as Panerai) is an Italian luxury watch manufacturer, and a wholly owned subsidiary of Compagnie Financière Richemont S.A.
Officine Panerai designs, manufactures and markets watches through authorized dealer ...
relocated from Florence to
Neuchatel, Switzerland, many Panerai watchmakers were taken on by Anonimo.
In 2013, Anonimo Firenze was
bought out
''Bought'' is a 1931 American Pre-Code drama film produced and released by Warner Bros. and directed by Archie Mayo. The movie stars Constance Bennett and features Ben Lyon, Richard Bennett and Dorothy Peterson. It is based on the 1930 nov ...
by a private group of European investors and became Anonimo SA, moving its head office to Switzerland, but still remaining an independent watch brand.
Models
Current models use self-winding movements by Sellita, an independent Swiss producer founded in 1950.
*1997 Millemetri: 120 ATM diving watch.
*2001 Militare
*2002 Match racing: a sailing chronograph.
*2003 Professionale: diving watch tested to 200 ATM.
*2003 Anonimo Dino Zei
*2003 Cronoscopio
*2003 Militare Crono
*2005 Polluce
*2005 Nautilo
*2007 Dino Zei San Marco
*2018 Epurato
References
External links
*
{{DEFAULTSORT:Anonimo
Swiss watch brands
Italian brands
Luxury brands
Watch manufacturing companies of Italy
Manufacturing companies based in Florence