Anon Pairot
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Anon Pairot is a Thai artist and designer based in
Bangkok Bangkok, officially known in Thai language, Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estima ...
.


Biography

Born in 1979, Pairot grew up in a family of five. He has one older brother and a younger sister. His parents were owners of a small convenience store in Nonthaburi, just on the outskirts of
Bangkok Bangkok, officially known in Thai language, Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estima ...
. Anon Pairot's passion is to analyze physical matter and its design. His works explore the frontiers of design and transcend objects, architecture and the installation of exhibitions, as part of an artistic dimension, which is sustainable and ecological. This particular approach finds its explanation in his original and atypical career: a graduate in mechanical engineering from the North Mongkut University of Technology (KMUTNB), he took the industrial design route with bold aspirations. Today, this creative soul is found in many brands: Habitat, Fendi, Grohe, Philippe Starck Hotel, Ford automobile, Vitra Design Museum, Johnny Walker, Bacardi, Magazine Wallpaper, Interni Magazine, Kenneth Cobonpue, Diagram, Ilumi...


Education

In 1997, Pairot graduated with a degree in mechanical engineering from King Mongkut's University of Technology North Bangkok (KMUTNB). He later shifted his focus from engineering to
industrial design Industrial design is a process of design applied to physical Product (business), products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in advan ...
, enrolling in the Faculty of Architecture at
King Mongkut's Institute of Technology Ladkrabang King Mongkut's Institute of Technology Ladkrabang (KMITL or KMIT Ladkrabang for short) is a research and educational institution in Thailand. It is situated in Lat Krabang District, Bangkok approximately 30 km east of the city center. The u ...
(KMITL). Pairot chose to focus on
industrial design Industrial design is a process of design applied to physical Product (business), products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in advan ...
because he wanted to design a whole car, not just car parts. Anon said, "I used to think that engineering means designing everything. I didn't even know industrial design exists s a separate discipline"


Early career

After graduating from KMITL in 2003, Pairot started his first full-time work as curator and
design director A design director is a position usually found within the software development, web development, product design, advertising, media, automotive or entertainment industries, but may be useful in other product focused organizations as well. The posit ...
at Srivikorn Group Holding. At this stage in his career, he primarily focused in the areas of research and development for design businesses, retail shops, and
department stores A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic appea ...
. As part of his work, he also dealt with the import of international design products for the Thai market.


Art and philosophy

According to Pairot, design is about people's problems. In an interview with DPI magazine, Pairot said that he wanted to create and produce something that people would love to have and interact with for its practical use: "Design museums are not just okeep my design works in glass boxes but ouse them in everyday life, too." "I like fixing people's problems by design. Things on Earth come from a kind of creation, either man-made or natural. And I see their value as equal in terms of one function only: to solve people's problems." He adds, "Design is the art of changing people's valuation process." As a Thai designer, Pairot believed that Thai design was undervalued. Despite much overseas experience and success, Pairot is still drawn by the potential of Bangkok and Thailand. "Nobody knows what will happen next in Bangkok. It's a city filled with chaos and complexity. No other city is so stimulating. What we seek daily is to change invisible charm into a miraculous charm." In his design work, he focuses on traditional Thai construction techniques and materials. For example, his ''Loft Lounge Chair'' (2002) design incorporates
sustainable Specific definitions of sustainability are difficult to agree on and have varied in the literature and over time. The concept of sustainability can be used to guide decisions at the global, national, and individual levels (e.g. sustainable livin ...
, local materials such as
water hyacinth ''Pontederia crassipes'' (formerly ''Eichhornia crassipes''), commonly known as common water hyacinth is an aquatic plant native to South America, naturalized throughout the world, and often invasive outside its native range.rattan Rattan, also spelled ratan, is the name for roughly 600 species of Old World climbing palms belonging to subfamily Calamoideae. The greatest diversity of rattan palm species and genera are in the closed-canopy old-growth tropical forests of ...
. In 2007,
Maison et Objet Maison et Objet is a major French trade fair for interior design. Held bi-annually in Paris Nord Villepinte Exhibition Center, it has been described as "among the 3 most important European events for interior design ... a huge collection of innova ...
published ''Inspirations Book n°11'', which features Pairot's ''Cell'' armchair. "The Cell collection is produced using special craft techniques. The design is lightweight with thought to reducing waste and ease of recycling, reused material but sustainable for indoor–outdoor." Inspired by tropical pollen, ''Kaysorn'' (lit.
pollen Pollen is a powdery substance produced by seed plants. It consists of pollen grains (highly reduced microgametophytes), which produce male gametes (sperm cells). Pollen grains have a hard coat made of sporopollenin that protects the gametophyt ...
in Thai) lamp is another design by Anon Pairot, which exudes "the spirit of the
Asian culture The culture of Asia encompasses the collective and diverse customs and traditions of art, architecture, music, literature, lifestyle, philosophy, politics and religion that have been practiced and maintained by the numerous ethnic groups ...
", especially that of the Thai tropical climate. In 2009, Pairot was invited by Vitra Design Museum to be a representative at the Boisbuchet Workshop at CIGE, Beijing.


Business management

In 2007, Anon Pairot founded his own
design studio A design studio or drawing office is a workplace for designers and artisans engaged in conceiving, designing and developing new products or objects. Facilities in a design studio include clothes, furniture art equipment best suited for design work ...
, the Anon Pairot Design Studio. His business model considers "how to increase the value of a piece of wood from 10 baht to 1,000 baht." Anon thus views sustainability in his business as a strategic offense: "Sustainability is not about giving someone a school of fish, but it is about teaching him how to catch more fish." Pairot sees the need for diversity not only in his design work but also in the company. He acts as both a design as well as branding consultant, employing
industrial designers Industrial design is a process of design applied to physical products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in advance of the manufactur ...
,
graphic designers A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, ...
,
interior designers Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordina ...
, stylists, sculptors and
architects An architect is a person who plans, designs and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that h ...
. The company's clients range from a local furniture manufacturer to Phillip Morris, Smirnoff and Fendi. In a statement with AXIS magazine, Pairot explains, "I'll work with any client who seeks unconventional ideas for anything from a toothpick to a yacht." The Anon Pairot Design Studio has created interior designs for Bankok's Hard Rock Cafe outlet and Christmas trees designs inspired by
Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...
. In 2012, Anon was featured as a new business entrepreneur on a reality TV program called "Bangkok's New Young Billionaire (อายุน้อยร้อยล้าน)."


References

{{DEFAULTSORT:Pairot, Anon 1979 births Living people Anon Pairot