Anna Serner, born 11 October 1964 in

Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...

, is a

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

legal professional Legal profession is a profession in which legal professionals study, develop and apply law. Usually, there is a requirement for someone choosing a career in law to first obtain a law degree or some other form of legal education. It is difficult to ...

, public speaker and former

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

of the

Swedish Film Institute The Swedish Film Institute ( sv, Svenska Filminstitutet) was founded in 1963 to support and develop the Swedish film industry. The institute is housed in the ''Filmhuset'' building located in Gärdet, Östermalm in Stockholm. The building, comp ...

Biography

Born in 1964, Anna Serner is the CEO of the

. She took up the post on October 1, 2011. Her previous position was as Managing Director of the Swedish Media Publishers' Association (Tidningsutgivarna), where she was active in public debate on freedom of speech and the media's role in society. For two years prior to this she ran her own marketing communications consultancy business, and was also CEO of the Advertising Association of Sweden (Reklamförbundet) from 1998 to 2006. With a degree in law, Anna has a wide experience of board level appointments, including

Stockholm University of the Arts The Stockholm University of the Arts ( sv, Stockholms konstnärliga högskola) is a public university college created 1 January 2014 by merging the School of Dance and Circus, the University College of Opera, and the Stockholm Academy of Dramatic Ar ...

Polarbröd Polarbröd is a Swedish bread company. Their head office is in Älvsbyn in northern Sweden. Polarbröd is Sweden's third-largest bread company. Its typical product is a soft compact bread formed into round, flat shapes. It is also noted for read ...

, Berghs School of Communication,

Folkoperan Folkoperan is an opera house in Stockholm, Sweden, at Hornsgatan 72 in the southern district of Södermalm. It is one of Stockholm's most successful opera houses in terms of audience attendance, and is considered Sweden's most important stage fo ...

, Fanzingo and the Anna Lindh Academy She has also served as an expert on various Swedish government commissions, including one on copyright (2010). In addition, she undertook a two-year course in practical filmmaking at the Stockholm School of Film as well as film studies at

Stockholm University Stockholm University ( sv, Stockholms universitet) is a public research university in Stockholm, Sweden, founded as a college in 1878, with university status since 1960. With over 33,000 students at four different faculties: law, humanities, so ...

. Over the past 20 years Anna has also given lectures and spoken widely on law, advertising, creativity and management. In October 2011 she succeeded

Cissi Elwin Djinet (Arabic: جنّات ''Jannāt''), the classical Cissi, is a port town and commune in the Bordj Menaïel District of Boumerdès Province, Algeria, east of the mouth of the Isser River and around Cape Djinet. As of 2008, the population of th ...

as CEO of the

. 29 juni 2018 Serner hosted the popular

Sveriges Radio Sveriges Radio AB (, "Sweden's Radio") is Sweden's national publicly funded radio broadcaster. Sveriges Radio is a public limited company, owned by an independent foundation, previously funded through a licensing fee, the level of which is d ...

radio show

Sommar i P1 ''Sommar i P1'' (''Summer on P1'') is one of the most popular shows on Swedish radio. It has been broadcast every summer since 29June 1959, originally as ''Sommar'' on P3 and since 1993 on P1. About Each 90-minute-long programme in the series ...

Swedish Film Institute

Serner's tenure as CEO of the Swedish Film Institute (SFI) have been marked by her notable work for gender equality in the film industry. An outspoken

feminist Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...

, Serner is a frequent

keynote A keynote in public speaking is a talk that establishes a main underlying theme. In corporate or commercial settings, greater importance is attached to the delivery of a keynote speech or keynote address. The keynote establishes the framework fo ...

speaker and panelist on this topic. In 2016 Anna Serner presented the initiative

5050x2020 5050x2020 is a hashtag used to campaign for gender parity in the film industry. The campaign was launched by the Swedish Film Institute at the Cannes Film Festival in 2016. Origin The campaign #5050x2020 was launched at the 2016 Cannes Film Festiva ...

at the Cannes Film Festival, aiming to raise international awareness regarding the issue of gender equality in film production, based on Sweden's prominent position. The year after, SFI and WIFT Nordic presented "50/50 by 2020 – Global Reach", a seminar at the Cannes Film Market focusing on how the work on equality is proceeding outside of Sweden. In 2018, with support from the Cannes Film Festival, the

arranged "Take Two: Next moves for #MeToo". Together with the then Swedish Minister for Culture and Democracy Alice Bah Kuhnke and the

French Minister of Culture The Ministry of Culture (french: Ministère de la Culture) is the ministry (government department), ministry of the Government of France in charge of List of museums in France, national museums and the . Its goal is to maintain the French identi ...

Françoise Nyssen Françoise Nyssen (born 9 June 1951) is a French-Belgian publisher and politician and a former director of the Actes Sud publishing house. From 2017 until 2018, she served as Minister of Culture of France in the government of Prime Minister É ...

, Anna Serner hosted an event concerning the work against sexual harassment and the misuse of power against women, with focus on the film industry. With a total of five Ministers of Culture from different countries attending, the event marked a shift at an international level for equality in the film industry. The same year, in co-operation with the Berlin International Film Festival, the seminar "Closing the Gap" was arranged. Anna Serner sat on a panel with representatives from WIFT Germany and WIFT Nordic to discuss how quality will be ensured through rewarding equality and diversity at the financing stage. On April 23, 2021, Anna Serner announced that she would be stepping down in October 2021. After ten years of serving as CEO of the Swedish Film Institute, she is the Swedish film Institute's second longest serving CEO. Only the institute´s founder

Harry Schein Harry Leo Schein (13 October 1924 – 11 February 2006) was an Austrian-born Sweden, Swedish chemical engineer, writer and a major figure in Culture of Sweden, Swedish culture. Born in Vienna, Schein was a founder of the Swedish Film Institute an ...

served as CEO for longer (1963-1970, 1972-1978). On November 12, 2021, Anette Novak was appointed Serner’s successor, with Mathias Rosengren (Head of the Film Heritage department at the Swedish Film Institute) serving as acting CEO during the interim period.

Family

Anna Serner is the daughter of the legal professional

Uncas Serner Uncas () was a ''sachem'' of the Mohegans who made the Mohegans the leading regional Indian tribe in lower Connecticut, through his alliance with the New England colonists against other Native Americans in the United States, Indian tribes. ...

and dentist May Hoffmann-Serner.SERNER, M UNCAS H, kanslichef, Sthlm
i Vem är Vem? / Norrland, supplement, register 1968 / p. 912.

References

External links

Anna Serner's blogg

Svenska Filminstitutet

Anna Serner
at

{{DEFAULTSORT:Serner, Anna Swedish feminists Swedish mass media people 21st-century Swedish women Swedish media executives Swedish film people Living people 1964 births 20th-century Swedish women