Angus Reid (born December 17, 1947) is a Canadian entrepreneur,
pollster, and
sociologist. He is the chairman of the
Angus Reid Institute and CEO and founder of Angus Reid Global. He is director of the Reid Campbell Group which operates Rival Technologies and Reach 3 Insights.
He has written numerous columns on economic, social, and political issues, as well as the best-seller ''Shakedown: How the New Economy is Changing our Lives'' (1996).
He is a recipient of a
Canada Council Doctoral Fellowship, the Entrepreneur of the Year award for the Pacific Region in the "services" Category,
and was inducted into the Marketing Hall of Legends in 2010. In 1996, he received an honorary Ll.D. degree from the
University of Manitoba.
He has also been awarded honorary doctorates from
Simon Fraser University (2003) and
Carleton University (2008).
Personal life and education
Reid was born in
Regina, Saskatchewan, on December 17, 1947.
Enrolled at the
University of Manitoba Faculty of Arts, he earned both his
B.A. in sociology and history in 1969 and his
M.A. in Sociology in 1971. Subsequently, in 1974, he received a
Ph.D. in sociology from
Carleton University in
Ottawa
Ottawa (, ; Canadian French: ) is the capital city of Canada. It is located at the confluence of the Ottawa River and the Rideau River in the southern portion of the province of Ontario. Ottawa borders Gatineau, Quebec, and forms the core ...
. Following his
doctoral thesis on the professional
socialization of dental students, he took on a position at the
University of Manitoba's Faculty of Medicine.
Reid currently resides in
West Vancouver,
British Columbia, with his wife Margaret. He has a son, Andrew, and a daughter, Jennifer, and five grandchildren.
Career
From 1974 to 1980, Reid held an appointment in the
University of Manitoba's Faculty of Medicine, Department of Social and Preventive Medicine.
In 1979, he founded
Angus Reid Group, Inc., a
market research supplier that grew into the largest research firm in Canada, with revenues of $60 million. He remained CEO until 2001, selling the organization to
Ipsos SA in 2000 to later operate as
Ipsos-Reid. Operations in Canada still continue under the name ''Ipsos'' as the Canadian arm of the global Ipsos Group.
In 2004, he became CEO of
Vision Critical
Alida created the world's first CXM & Insights Platform. The company is based in Toronto and formerly known as Vision Critical.
Initially it was founded by Andrew Reid in 2000 and worked with customer-obsessed brands around the world.
Hist ...
, his son Andrew's
research software development
startup
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend t ...
.
Shortly after, he created
Angus Reid Strategies (which integrated with Vision Critical) to apply Vision Critical's technologies to
market research. In 2011, Angus Reid became the chairman at Vision Critical.
In 2014, Reid retired from Vision Critical to found the
Angus Reid Institute,
a
not-for-profit
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
organization dedicated to the advancement of
public opinion research in Canada on critical social, economic and policy issues.
And in February 2019, he returned from retirement to launch Angus Reid Global,
a new market research and opinion polling firm serving businesses and organizations across Canada and around the globe.
Philanthropy
Reid is the founder and chairman of the Angus Reid Institute,
a federally-incorporated charitable foundation dedicated to the measurement and advancement of public opinion in Canada on critical social, economic, and policy issues.
Funded by Reid, the Angus Reid Institute attempts to fill a gap between the need for data on public opinion and declining support for non-partisan research among traditional sponsors such as the media and government. The organization leans more to the left on socio-political issues
In 2010, Reid became a major funder and co-founder of the R. James Travers Foreign Corresponding Fellowship, based in
Ottawa
Ottawa (, ; Canadian French: ) is the capital city of Canada. It is located at the confluence of the Ottawa River and the Rideau River in the southern portion of the province of Ontario. Ottawa borders Gatineau, Quebec, and forms the core ...
. This initiative provides $25,000 per year in funding for a foreign correspondent to pursue a major story of interest to
Canada.
Since 2011, he has been the founder and major funder for the Monarca Foundation, a Canadian registered charity dedicated to helping families with emergency food, medical supplies, and schooling in
Mexico. Additionally, Reid was a major donor for the Blusson Spinal Care Center at
Vancouver General Hospital in 2010, and
St. Paul's High School in
Winnipeg in 2001 and 2014.
Reid was the chair of the
CKNW Orphans Fund between 2002 and 2007 as well as the founding chair between 2002 and 2005 at the Canada Institute:
Woodrow Wilson International Center for Scholars in
Washington, D.C., where he now serves as a member of the advisory board.
Reid was also a board member of the
Rick Hansen Foundation between 2002 and 2008,
the
Norman Paterson School of International Affairs at
Carleton University in 2010, and
Nestle Canada between 1991 and 2003.
Reid was also director at Canada 125 in 1992,
Care Canada between 1990 and 1992, and the
Public Policy Forum between 2006 and 2008.
Angus Reid Institute
The Angus Reid Institute is a national
not-for-profit
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
public opinion research organization that provides information on Canadian issues and trends affecting social, economic, public administration, governance, domestic and foreign policy.
Based in
Vancouver,
British Columbia, it has the status of a
registered charity in Canada.
Founded in October 2014 by Angus Reid,
the Institute commissions, researches and disseminates original impartial statistical public opinion polling and policy analysis. It makes this information available through its website, publications, news media, consultants, social media channels, and its partners.
In fall 2016, the Angus Reid Institute and
Canadian Broadcasting Corporation partnered for a nationwide polling project. Stories from the study included Canadian views of
multiculturalism in 2016, Quebec's diminished desire for
separatism
Separatism is the advocacy of cultural, ethnic, tribal, religious, racial, governmental or gender separation from the larger group. As with secession, separatism conventionally refers to full political separation. Groups simply seeking greate ...
, and the lower levels of pride among Canadian
millennials
Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000 ...
.
Angus Reid also published a column discussing the perceptions and realities of multiculturalism in Canada.
Angus Reid Global
Angus Reid (formerly Angus Reid Global) is a
market research company serving the research intelligence needs of businesses and organizations across North America.
Launched in June 2019, the company is Reid's latest business venture.
With offices in
Vancouver,
British Columbia, and
Toronto,
Ontario, Angus Reid offers a suite of data collection tools to measure public opinion and consumer attitudes and behaviors on a variety of topics. Central to that is the Angus Reid Forum, a web-based public-opinion community of thousands of respondents in Canada and the United States who answer questions and surveys on various topics.
Angus Reid employs a cross-section of experts in the fields of panel management, market and
opinion research
An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinion ...
, and data solutions offering research services for businesses, brands, governments, not-for-profit organizations, and others.
Angus Reid Public Opinion
Angus Reid Public Opinion was a public affairs practice arm of
Vision Critical
Alida created the world's first CXM & Insights Platform. The company is based in Toronto and formerly known as Vision Critical.
Initially it was founded by Andrew Reid in 2000 and worked with customer-obsessed brands around the world.
Hist ...
,
a
software development
Software development is the process of conceiving, specifying, designing, programming, documenting, testing, and bug fixing involved in creating and maintaining applications, frameworks, or other software components. Software development invol ...
company that creates online research tools. It was established in 2006 under the name Angus Reid Strategies.
Located at Vision Critical's headquarters in
Vancouver, Angus Reid Public Opinion conducted regional, national and multi-country research.
Angus Reid polls were conducted using the Angus Reid Forum, Springboard America, and Springboard UK online panels. Angus Reid Public Opinion used technology created by Vision Critical to send surveys on political and social issues that panelists can respond to from their computers, tablet, or smartphone.
References
External links
Angus Reid Institute websiteTimeline of Angus Reid's life
{{DEFAULTSORT:Reid, Angus
Living people
1947 births
People from Regina, Saskatchewan
Canadian chief executives
Canadian philanthropists
Canadian sociologists
Market researchers
University of Manitoba alumni
Carleton University alumni
Pollsters