Andy Hearnden, better known by his online moniker Andy Cooks, is a New Zealand born
chef
A chef is a trained professional cook and tradesman who is proficient in all aspects of food preparation, often focusing on a particular cuisine. The word "chef" is derived from the term ''chef de cuisine'' (), the director or head of a k ...
,
YouTuber
A YouTuber is an online personality and/or influencer who produces videos on the video-sharing platform YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006.
Influence
Influe ...
, and
cookbook
A cookbook or cookery book is a kitchen reference containing recipes.
Cookbooks may be general, or may specialize in a particular cuisine or category of food.
Recipes in cookbooks are organized in various ways: by course (appetizer, first cour ...
author. He worked in restaurants for 20 years before turning to social media in the wake of the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identified ...
,
and two years later had 13 million followers across
TikTok
TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes.
TikTok is an international version ...
,
Instagram
Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
, YouTube, and
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin ...
.
Early life
Hearnden was born in
Wellington
Wellington ( mi, Te Whanganui-a-Tara or ) is the capital city of New Zealand. It is located at the south-western tip of the North Island, between Cook Strait and the Remutaka Range. Wellington is the second-largest city in New Zealand by m ...
and subsequently lived on a
poultry farm
Poultry farming is the form of animal husbandry which raises domesticated birds such as chickens, ducks, turkeys and geese to produce meat or eggs for food. Poultry – mostly chickens – are farmed in great numbers. More than 60 billion ch ...
.
He was passionate about cooking from a very young age.
Career
Chef
After training at an
Auckland
Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The most populous urban area in the country and the fifth largest city in Oceania, Auckland has an urban population of about I ...
culinary school, Hearnden worked in
café
A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced coffee and iced tea, as well as other non-ca ...
kitchens there.
Moving to
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
he started working for
Michelin-star
The Michelin Guides ( ) are a series of guide books that have been published by the French tyre company Michelin since 1900. The Guide awards up to three Michelin stars for excellence to a select few establishments. The acquisition or loss of a ...
chef
Tom Aikens
Tom Aikens (born 1970), also named Tom Aitkens, is an English Michelin-starred chef. Aikens briefly worked for chefs in London and Paris restaurants. Under his tenure from 1996 to 1999 as head chef and then chef patron, Pied à Terre earned i ...
at
Chelsea
Chelsea or Chelsey may refer to:
Places Australia
* Chelsea, Victoria
Canada
* Chelsea, Nova Scotia
* Chelsea, Quebec
United Kingdom
* Chelsea, London, an area of London, bounded to the south by the River Thames
** Chelsea (UK Parliament const ...
's Tom's Kitchen, then at E&O in
Notting Hill
Notting Hill is a district of West London, England, in the Royal Borough of Kensington and Chelsea. Notting Hill is known for being a cosmopolitan and multicultural neighbourhood, hosting the annual Notting Hill Carnival and Portobello Roa ...
, before
Shoreditch
Shoreditch is a district in the East End of London in England, and forms the southern part of the London Borough of Hackney. Neighbouring parts of Tower Hamlets are also perceived as part of the area.
In the 16th century, Shoreditch was an impor ...
's Great Eastern Dining Room to be their
Head Chef
A chef de cuisine (, French for ''head of kitchen'') or head chef is a chef that leads and manages the kitchen and chefs of a restaurant or hotel. A chef patron (feminine form ''chef patronne'') (French for ''boss chef'') or executive chef i ...
at the age of 24.
After seven years in England, Hearnden moved to
Sydney and French
Bistro
A bistro or bistrot , is, in its original Parisian incarnation, a small restaurant, serving moderately priced simple meals in a modest setting. Bistros are defined mostly by the foods they serve. French home-style cooking, and slow-cooked food ...
Felix. He became Head Chef at Gills Diner and then Entrecôte in
Melbourne
Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a me ...
.
Hearnden was
Executive Chef
A chef de cuisine (, French for ''head of kitchen'') or head chef is a chef that leads and manages the kitchen and chefs of a restaurant or hotel
A hotel is an establishment that provides paid lodging on a short-term basis. Facilitie ...
at
coffee shop chain
St Ali and later managed restaurants and bars in airports around Australia and New Zealand.
He moved to the
Sunshine Coast Sunshine Coast may refer to:
* Sunshine Coast, Queensland, Australia
**Sunshine Coast Region, a local government area of Queensland named after the region
**Sunshine Coast Stadium
* Sunshine Coast (British Columbia), geographic subregion of the Br ...
in 2020, joining
beef
Beef is the culinary name for meat from cattle (''Bos taurus'').
In prehistoric times, humankind hunted aurochs and later domesticated them. Since that time, numerous breeds of cattle have been bred specifically for the quality or quant ...
processor Kilcoy Global Foods, as Executive Chef in their test kitchen.
Content creator
In November 2021, Hearnden started publishing on TikTok under the name Andy Cooks.
Later, he posted Instagram, YouTube and Facebook content for home cooks. Within 18 months of starting, he had 10 million subscribers across his social media platforms.
The cooking videos are best known for the ''Hey Babe'' format,
and ''Basic Mitch'' catchphrase.
In 2022, YouTube identified Hearnden as one of Australia's Top 5 Creators,
The Sydney Daily Telegraph
''The Daily Telegraph'', also nicknamed ''The Tele'', is an Australian tabloid newspaper published by Nationwide News Pty Limited, a subsidiary of News Corp Australia, itself a subsidiary of News Corp. It is published Monday through Saturday ...
described him as a top 25 Australian on TikTok, and
The Australian
''The Australian'', with its Saturday edition, ''The Weekend Australian'', is a broadsheet newspaper published by News Corp Australia since 14 July 1964.Bruns, Axel. "3.1. The active audience: Transforming journalism from gatekeeping to gatewat ...
ranked him Australia's #41 top influencer. Taste.com.au considered him one of its most popular food influencers of the year and
The Courier-Mail
''The Courier-Mail'' is an Australian newspaper published in Brisbane. Owned by News Corp Australia, it is published daily from Monday to Saturday in tabloid format. Its editorial offices are located at Bowen Hills, in Brisbane's inner northe ...
one of the Sunshine Coast's top influencers.
The following year, the
Herald Sun
The ''Herald Sun'' is a conservative daily tabloid newspaper based in Melbourne, Australia, published by The Herald and Weekly Times, a subsidiary of News Corp Australia, itself a subsidiary of the Murdoch owned News Corp. The ''Herald ...
named him one of
Victoria
Victoria most commonly refers to:
* Victoria (Australia), a state of the Commonwealth of Australia
* Victoria, British Columbia, provincial capital of British Columbia, Canada
* Victoria (mythology), Roman goddess of Victory
* Victoria, Seychelle ...
's top Instagram influencers. The Courier-Mail ranked him in its list of the Sunshine Coast's most influential people, and also included him amongst
Queensland
)
, nickname = Sunshine State
, image_map = Queensland in Australia.svg
, map_caption = Location of Queensland in Australia
, subdivision_type = Country
, subdivision_name = Australia
, established_title = Before federation
, established_ ...
's top YouTube and Instagram creators. YouTube Australia named Hearnden its top creator.
Publications
*
Personal life
Hearnden is in a relationship with Katelyn Flood.
Television
References
{{DEFAULTSORT:Hearnden, Andy
Living people
Mass media people from Wellington City
New Zealand chefs
New Zealand expatriates in Australia
New Zealand YouTubers
1985 births