Androidland was an Android-themed

pop-up store Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to catch onto a fad or scheduled e ...

, created by the carrier

Telstra Telstra Group Limited is an Australian telecommunications company that builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services. It is a member of the S&P/ASX 20 ...

in collaboration with Google, on

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, in December 2011. The store is themed heavily in green, featuring several Android "green robot" sculptures. In the store, Telstra provides visitors with an interactive spaceship zone that features a flight simulator (via the

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software, a

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set-up), also including a massive screen on which visitors can play

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. It features scented areas with gingerbread and grass aromas, called "Android grass", to further immerse visitors.

History

Androidland had been in development since July 2011. Google Australia helped to train the store's Android experts to be able to assist visitors with their current devices, help them with their new ones and recommend apps to install. Warwick Bray, the Executive Director of Telstra Mobile, stated, "Over the past 12 months we've seen a huge growth in the number of customers coming in-store and asking us about Android phones and tablets. With Androidland we wanted to create a retail environment like no other that helps us to answer customer questions in a fun, interactive way."

Reception

Logan Booker, writing for

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Australia wrote "It's a friendly environment, definitely, and if I were to make the switch to Android, I’d be sure to stop by to aid in my decision-making. The interesting fusion of business with an "experience" beyond

product demonstration In marketing, a product demonstration (or ''"demo"'' for short) is a promotion where a product is demonstrated to potential customers. The goal is to introduce customers to the product in hopes of getting them to purchase that item. Products offere ...

s gives the shop-within-a-shop a corporate

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feel." The Telstra press release stated Androidland was a temporary installation but also noted the possibility of the installation to expand through other Telstra stores in Australia based on customer feedback.

References

{{Android, state=collapsed Android (operating system) Google real estate Telstra