Andrea Fitting is the first female director of Parkvale Bank, the sixth-largest bank headquartered in the Pittsburgh region and the 26th-largest public company in Pennsylvania. She is serving her fourth term in this capacity. Fitting is founder and

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

of Fitting Group, a branding agency headquartered in

Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...

Career

Fitting holds B.A. and Ph.D. degrees in Anthropology/Archaeology from the

University of Pittsburgh The University of Pittsburgh (Pitt) is a public state-related research university in Pittsburgh, Pennsylvania. The university is composed of 17 undergraduate and graduate schools and colleges at its urban Pittsburgh campus, home to the universit ...

and is a former

Fulbright Scholar The Fulbright Program, including the Fulbright–Hays Program, is one of several United States Cultural Exchange Programs with the goal of improving intercultural relations, cultural diplomacy, and intercultural competence between the people of ...

. She has taught courses at

California University of Pennsylvania Pennsylvania Western University, California (commonly known as PennWest California) is a public university campus in California, Pennsylvania and one of three campuses of Pennsylvania Western University, part of the Pennsylvania State System o ...

Carnegie Museum of Natural History The Carnegie Museum of Natural History (abbreviated as CMNH) is a natural history museum in the Oakland neighborhood of Pittsburgh, Pennsylvania. It was founded by Pittsburgh-based industrialist Andrew Carnegie in 1896. Housing some 22 millio ...

Carlow University Carlow University is a private Catholic university in Pittsburgh, Pennsylvania. It was founded in 1929 by the Sisters of Mercy. Carlow's thirteen athletic teams are the Celtics, a reflection of the university's Irish heritage and roots. In 201 ...

and the University of Pittsburgh. In 1986, Fitting launched Fitting Group with only $800 and with no experience. She received international media coverage when Fitting Group launched a controversial marketing campaign to promote their Brand Spanking process that featured a whip-bearing dominatrix. As a result of her company's attention-grabbing marketing campaign, Fitting's expert branding opinions have been frequently published. She has been quoted on the marketing tactics of companies such as

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given ...

and

Abercrombie and Fitch Abercrombie & Fitch (A&F) is an American lifestyle retailer that focuses on casual wear. Its headquarters are in New Albany, Ohio. The company operates three other offshoot brands: Abercrombie Kids, Hollister Co., and Gilly Hicks. As of Febru ...

, as well as Martha Stewart's brand. In 2013, Fitting Group was acquired by C-leveled. Within the Pittsburgh region, Fitting has held several prominent positions. From 1995 to 1998, she served on the Consumer Advisory Council of the Pennsylvania Public Utility Commission, and from 1998 to 2003, she was former Pennsylvania Governor Tom Ridge's appointee to the

Pennsylvania Historical and Museum Commission The Pennsylvania Historical and Museum Commission (PHMC) is the governmental agency of the Commonwealth of Pennsylvania responsible for the collection, conservation and interpretation of Pennsylvania's historic heritage. The commission cares for ...

. Fitting also currently serves on the board of Pittsburgh Social Venture Partners.

Awards

Extensive recognition has been awarded to Fitting for her work and involvement in the entrepreneurial community. Some of her awards are: *YWCA/

NAWBO The National Association of Women Business Owners (NAWBO) is an organization in the United States founded in 1975 that has the purpose of networking the approximately 10.6 million women-owned businesses so as to provide mutual support, share resourc ...

Woman Entrepreneur of the Year (1994) *Pennsylvania Honor Roll of Women (1996) *Best 50 Women in Business in Pennsylvania (1998) *Susan B. Anthony award for Leadership (1999) *Ernst & Young Entrepreneur of the Year finalist (2002) *SBN Magazine Pacesetters (2003) *Girl Scouts Trillium Council Woman of Distinction Award (2008)Ray Marano. "2003 Pittsburgh Pacesetters: Andrea Fitting, CEO & president, Fitting Group." ''All Business.'' January 1, 2003. July 21, 2008. .

Notes

{{DEFAULTSORT:Fitting, Andrea Living people Year of birth missing (living people) University of Pittsburgh alumni American women chief executives American chief executives of financial services companies 21st-century American women