Andertons Music Co. (officially L. Anderton (UK) Ltd) is a musical instrument retailer based in

Guildford Guildford () is a town in west Surrey, around southwest of central London. As of the 2011 census, the town has a population of about 77,000 and is the seat of the wider Borough of Guildford, which had around inhabitants in . The name "Guildf ...

Surrey Surrey () is a ceremonial and non-metropolitan county in South East England, bordering Greater London to the south west. Surrey has a large rural area, and several significant urban areas which form part of the Greater London Built-up Area. ...

, England. Its online store is one of the United Kingdom's top 150 e-commerce sites, with sales approaching $40 million per year. It is widely known among

guitarist A guitarist (or a guitar player) is a person who plays the guitar. Guitarists may play a variety of guitar family instruments such as classical guitars, acoustic guitars, electric guitars, and bass guitars. Some guitarists accompany themselv ...

s for video demonstrations by owner Lee "The Captain" Anderton, Rob "Chappers" Chapman, and

Peter Honoré Peter may refer to: People * List of people named Peter, a list of people and fictional characters with the given name * Peter (given name) ** Saint Peter (died 60s), apostle of Jesus, leader of the early Christian Church * Peter (surname), a sur ...

a.k.a. "Danish Pete". It also partly owns

Chapman Guitars Chapman Guitars is a guitar company established in 2009 by Rob Chapman, a guitarist best known for his videos on YouTube. The company claims to be the first to design its guitars "collaboratively" and the design, features and specs of new models ...

alongside Monkey Lord Ltd, which is in turn owned by Rob Chapman and his wife Natassja Chapman.

History

Andertons Music Co. is a family-owned business founded in 1964 by father and son, Harry and Peter Anderton. Lee Anderton is the son of Peter Anderton.

YouTube

Andertons opened its primary YouTube channel in 2007, originally with the goal of highlighting product sales and featuring product reviews. The channel currently has around 801,000 subscribers (October 2022). In addition to product reviews and demos, Andertons has featured interviews with many notable guitarists and guitar makers, including

Mick Thomson Mickael Gordon "Mick" Thomson (born November 3, 1973) is an American musician. He is one of two guitarists for the heavy metal band Slipknot, in which he is designated #7. Thomson originally met founding Slipknot members Anders Colsefni, Donn ...

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Paul Gilbert Paul Brandon Gilbert is an American hard rock and heavy metal guitarist. He is the co-founder of the band Mr. Big, and was also a member of Racer X, with whom he released several albums. In 1996, Gilbert launched a solo career, for which h ...

Guthrie Govan Guthrie Govan (; born 27 December 1971) is an English guitarist and guitar teacher, known for his work with the bands the Aristocrats, Asia, GPS, the Young Punx and the Fellowship, as well as his solo project Erotic Cakes. More recently, he ha ...

Albert Lee Albert William Lee (born 21 December 1943) is an English guitarist known for his fingerstyle and hybrid picking technique. Lee has worked, both in the studio and on tour, with many famous musicians from a wide range of genres. He has also mai ...

, John Petrucci, Paul Reed Smith,

Mary Spender Mary Spender (born 2 July 1990) is a British singer-songwriter, guitarist and YouTube personality. Spender writes and performs original songs. Her guitar style has been described as "crisp" with a "harmonically rich, percussive style" and her s ...

Nita Strauss Nita Strauss (born December 7, 1986) is an American rock musician. She is currently Demi Lovato's touring guitarist and was a former touring guitarist for Alice Cooper from 2014 to 2022 and has a successful career as a solo artist. Strauss was t ...

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, Tommy Emmanuel and Steve Vai.

Awards

Andertons has received numerous industry awards, including: *

NAMM The NAMM Show is an annual event in the United States that is organized by the National Association of Music Merchants (NAMM), who describe it as "the industry’s largest stage, uniting the global music, sound and entertainment technology commun ...

2019: Customer's Choice Award * NAMM 2018: Dealer of The Year * NAMM 2018: Best Online Engagement * Internet Retailing Top 150 Retailer * NAMM Awards Top 100 Retailer * NAMM 2017: Best Online Engagement * YouTube Silver Play Button Award * Feefo Gold Trusted Service 2017 * 2015: Toast of Surrey Awards – Best Large Business * Best music retailer at the Music Industries Association (MIAs) awards * MIA Awards: People of the Moment profile: Kris Biddiss

Other interests

Peter Anderton was also the co-founder of the

Academy of Contemporary Music The Academy of Contemporary Music (ACM) is a music academy in Guildford, Surrey, England providing contemporary music-based courses. The school of music has a focus on rock, pop music, electronic dance music and a vocational approach. T ...

References

External links

* {{Official, https://www.andertons.co.uk *
Dreams
' guitar rendition by

and Danish Pete (YouTube) Music retailers of the United Kingdom Online retailers of the United Kingdom English YouTubers Companies based in Guildford Retail companies established in 1964 1964 establishments in England British companies established in 1964 Music YouTubers English YouTube groups