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Anastasia M. Ashman (born August 8, 1964) is an American author, a digital strategist, and co-founder of global
personal branding Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the compe ...
startup GlobalNiche.net.


Background

Ashman was born in 1964 in
Berkeley, California Berkeley ( ) is a city on the eastern shore of San Francisco Bay in northern Alameda County, California, United States. It is named after the 18th-century Irish bishop and philosopher George Berkeley. It borders the cities of Oakland and Emer ...
. She graduated from Berkeley High School (1982), and received her Bachelor of Arts from
Bryn Mawr College Bryn Mawr College ( ; Welsh: ) is a women's liberal arts college in Bryn Mawr, Pennsylvania. Founded as a Quaker institution in 1885, Bryn Mawr is one of the Seven Sister colleges, a group of elite, historically women's colleges in the United St ...
in Classical Greek, Roman, and Near Eastern Archaeology (1986). An expat for 14 years, she has resided in
Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...
,
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
;
Kuala Lumpur , anthem = '' Maju dan Sejahtera'' , image_map = , map_caption = , pushpin_map = Malaysia#Southeast Asia#Asia , pushpin_map_caption = , coordinates = , su ...
,
Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...
; and
Istanbul Istanbul ( , ; tr, İstanbul ), formerly known as Constantinople ( grc-gre, Κωνσταντινούπολις; la, Constantinopolis), is the List of largest cities and towns in Turkey, largest city in Turkey, serving as the country's economic, ...
,
Turkey Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ...
. She and her
Turkish Turkish may refer to: *a Turkic language spoken by the Turks * of or about Turkey ** Turkish language *** Turkish alphabet ** Turkish people, a Turkic ethnic group and nation *** Turkish citizen, a citizen of Turkey *** Turkish communities and mi ...
husband, Burc Sahinoglu live in
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
,
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
. Ashman spent a decade in New York and Los Angeles media and entertainment circles, working in operations and administration for
literary agent A literary agent is an agent who represents writers and their written works to publishers, theatrical producers, film producers, and film studios, and assists in sale and deal negotiation. Literary agents most often represent novelists, screenwrit ...
s and producers of film, television, and
Broadway theatre Broadway theatre,Although ''theater'' is generally the spelling for this common noun in the United States (see American and British English spelling differences), 130 of the 144 extant and extinct Broadway venues use (used) the spelling ''Th ...
, and as an online editor and business editor specializing in
digital publishing Electronic publishing (also referred to as publishing, digital publishing, or online publishing) includes the digital publication of e-books, digital magazines, and the development of digital libraries and catalogues. It also includes the editing ...
for an Internet industry and
ebusiness Electronic business (or "Online Business" or "e-business") is any kind of business or commercial transaction that includes sharing information across the internet. Commerce constitutes the exchange of products and services between businesses, grou ...
magazine and trade show arm of a B2B mass media corporation in
Silicon Alley Silicon Alley is an area of high tech companies centered around southern Manhattan's Flatiron district in New York City. The term was coined in the 1990s during the dot-com boom, alluding to California's Silicon Valley tech center. The term has ...
.


Career

Ashman is a cultural essayist, editor and cultural producer. Her arts, travel and culture journalism and criticism has appeared in a wide range of publications, from international business newspapers and newsmagazines, like the
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...
-based
Dow Jones Dow Jones is a combination of the names of business partners Charles Dow and Edward Jones. Dow Jones & Company Dow, Jones and Charles Bergstresser founded Dow Jones & Company in 1882. That company eventually became a subsidiary of News Corp, and ...
properties ''
The Wall Street Journal Asia ''The Wall Street Journal Asia'', a version of ''The Wall Street Journal'', was a newspaper that provided news and analysis of global business developments for an Asian audience. Formerly known as ''The Asian Wall Street Journal'', it was founde ...
'' and ''
Far Eastern Economic Review The ''Far Eastern Economic Review'' (''FEER'') was an Asian business magazine published between 1946 and December 2009 in the English language. Based in Hong Kong, the news magazine published weekly until December 2004, when it converted to a m ...
'', to ''
The Village Voice ''The Village Voice'' is an American news and culture paper, known for being the country's first alternative newsweekly. Founded in 1955 by Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, the ''Voice'' began as a platform for the crea ...
'' and ''
National Geographic Traveler ''National Geographic Traveler'' is a magazine published by NG Media in Armenia, Belgium, the Netherlands, China, Croatia, the Czech Republic, Germany, Greece, Indonesia, Latin America, Israel, Poland, Romania, Slovenia, Spain and the UK. The US ...
''. She has written about
Nyonya The Peranakans () are an ethnic group defined by their genealogical descent from the first waves of Southern Chinese settlers to maritime Southeast Asia, known as Nanyang (), namely the British Colonial ruled ports in the Malay Peninsula, th ...
food, reviewed ''Tropical Classical'', an essay collection by
Pico Iyer Siddharth Pico Raghavan Iyer (born 11 February 1957), known as Pico Iyer, is a British-born essayist and novelist known chiefly for his travel writing. He is the author of numerous books on crossing cultures including ''Video Night in Kathmandu ...
and covered a posthumous anthology by
Brion Gysin Brion Gysin (19 January 1916 – 13 July 1986) was a British-Canadian painter, writer, sound poet, performance artist and inventor of experimental devices. He is best known for his use of the cut-up technique, alongside his close friend, the ...
. For ''Cornucopia'', she has written about the cultural contortions of joining a Turkish family. Along with American writer
Jennifer Eaton Gökmen Jennifer Eaton Gökmen (born 1971) is an American-Turkish writer and editor. She has contributed to several magazines and newspapers, including ''TimeOut Istanbul''. Much of her work has focused on her status as an immigrant to Turkey. She was th ...
, she is the co-editor of the nonfiction anthology '' Tales from the Expat Harem: Foreign Women in Modern Turkey'' (Emeryville: Seal Press, 2006). The anthology, by 29 expatriate women from five nations, spans the length and breadth of Turkey as well as the last four decades as scholars, artists, missionaries, journalists, entrepreneurs and
Peace Corps The Peace Corps is an independent agency and program of the United States government that trains and deploys volunteers to provide international development assistance. It was established in March 1961 by an executive order of President John F. ...
volunteers assimilate into Turkish friendship, neighborhood, wifehood, and motherhood. The expatriate literature collection has risen to national top ten bestselling spots in the US and the UK, and is also published in Turkey, (Istanbul: Doğan Kitap, 2005) where it was a #1 national bestseller in January 2006, and has been translated into Turkish as ''Türkçe Sevmek'' (Istanbul: Doğan Kitap, 2005), with a foreword on womanhood, national identity and non-belonging by the controversial and award-winning Turkish novelist
Elif Shafak Elif Shafak ( tr, Elif Şafak, ; born 25 October 1971) is a Turkish-British novelist, essayist, public speaker, political scientist and activist. Shafak writes in Turkish and English, and has published 19 works. She is best known for her n ...
. Ashman's personal essays appear in the humor travel collection ''The Thong Also Rises: Further Misadventures From Funny Women on the Road'' (Palo Alto: Travelers' Tales, 2005) and in ''The Subway Chronicles: Scenes From Life in New York'' (New York: Plume-Penguin, 2006). The author, along with co-editor Jennifer Eaton Gokmen, was interviewed on
NBC's The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
''
Today Today (archaically to-day) may refer to: * Day of the present, the time that is perceived directly, often called ''now'' * Current era, present * The current calendar date Arts, entertainment, and media Films * ''Today'' (1930 film), a 1930 A ...
'', on its occasional travel segment ''
Where in the World Is Matt Lauer? ''Today'' (also called ''The Today Show'' or informally, ''NBC News Today'') is an American news and talk morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It was ...
'' in May 2008. Along with Janera Soerel, the founder of Global Nomad Salons and an online magazine and members-only social network, which explore issues of
global citizen Global citizenship is the idea that one's identity transcends geography or political borders and that responsibilities or rights are derived from membership in a broader class: "humanity". This does not mean that such a person denounces or waives ...
ship and hybrid-identities, Ashman has co-produced the Near East's 1st Global Nomad Salon in Istanbul, part of a worldwide series of intellectual dinner parties where diners discuss issues of global culture and economics. In 2009, she became a founding member of
TED TED may refer to: Economics and finance * TED spread between U.S. Treasuries and Eurodollar Education * ''Türk Eğitim Derneği'', the Turkish Education Association ** TED Ankara College Foundation Schools, Turkey ** Transvaal Education Depa ...
Global, the international conference of ideas in Oxford, England. She is also a
blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
ger, a top ten microblogger on the
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
platform in Turkey and deemed by Forbes.com as among the "top twenty women for entrepreneurs to follow". She is creator of a neoculture community for global citizens and identity adventurers. Among her web ventures which highlight the city of Istanbul and the adventures of identity are: the expat+HAREM Istanbul 2010 web carnival, curating the best views from around the web and around the world in celebration of the Turkish city as European Capital of Culture in 2010; and Dialogue2010, a
podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing ...
and Twitterchat series of dynamic, real-time conversations on art, culture, and hybrid identity. She combines her cultural and global sensibilities with her publishing, Internet and media background in her
online identity management Online identity management (OIM), also known as online image management, online personal branding, or personal reputation management (PRM), is a set of methods for generating a distinguished Web presence of a person on the Internet. Online identity ...
and digital
content marketing Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, exp ...
work.


Works

* ''Tales from the Expat Harem: Foreign Women in Modern Turkey'' * Ashman's Cultural Producer Blog ''Furthering the Worldwide Cultural Conversation'' * Doğan Kitap, Turkish publisher of ''Tales from the Expat Harem'' and Turkish version, ''Türkçe Sevmek'' * Seal Press, North American publisher of ''Tales from the Expat Harem'' * ''The Thong Also Rises: Further Misadventures from Funny Women on the Road'' * ''The Subway Chronicles: Scenes from Life in New York''


Awards and honors

*From the international relations group Daughters of Atatürk, Ashman and her Expat Harem co-editor were honored with the 2006 "Woman of Distinction Award", an annual title bestowed on women who have "demonstrated vision, leadership, innovation and professionalism" in "giving their talents to the international Turkish community". Other 2006 honorees include
Güler Sabancı Güler Sabancı (born 1955) is a Turkish businesswoman, a third-generation female member of the Sabancı family, and the chairperson of the family-controlled Sabancı Holding, the second-largest industrial and financial conglomerate in Turkey. As ...
,
Caroline Finkel Caroline Finkel is a British historian and writer based in Turkey; she has a doctorate in Ottoman history from the School of Oriental and African Studies, University of London. Publications Her book ''Osman's Dream, History of the Ottoman Empi ...
, and