Anaconda, listed as The Trustee for Anaconda Unit Trust in the

Australian Business Register The Australian Business Number (ABN) is a unique 11-digit identifier issued by the Australian Business Register (ABR) which is operated by the Australian Taxation Office (ATO). The ABN was introduced on 1 July 2000 by John Howard's Liberal govern ...

and

Dun and Bradstreet The Dun & Bradstreet Corporation is an American company that provides commercial data, analytics, and insights for businesses. Headquartered in Jacksonville, Florida, the company offers a wide range of products and services for risk and financia ...

, is one of several retail businesses comprising the

Spotlight Group Spotlight Group Holdings Pty Ltd (SGH) is an Australian retail conglomerate and one of the country's largest private companies. Its Spotlight Retail Group (SRG) division operates fabric and craft store chain Spotlight, outdoor retailers Anaconda ...

family of stores. It is an outdoor adventure and sporting goods retailer exclusive to

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

. They offer 436 brands. One of those listed is

Mountain Designs Mountain Designs is an outdoor clothing and equipment business based in Australia. They sell hiking, rockclimbing and general outdoor and recreational equipment. The company stocks a variety of international and local brands, as well as their ow ...

, a competitor for Anaconda in 2007 and originally based in Brisbane that Spotlight acquired on May 3, 2018. Another former competitor that is listed as a brand on Anaconda's extensive list is Gondwana Outdoor, listed as just Gondwana on Anaconda's site. The company stopped selling through their website sometime between February 4, 2017 and February 18, 2017. Gondwana also actively encouraged its customers to show them what they did on outdoor adventures, hosting the Inspiring Gippsland Walks competition in 2010. They were also a partner with Bush Heritage in 2009, donating $1.50 from the sale of each item containing recycled fleece. Gondwana directed customers to Rainbird Clothing's website when they closed their online portal. Rainbird is another brand Anaconda sells, though the parent company for both, Textile House, still appears to be in business as a separate entity. Gondwana is listed under "The Trustee for Summit Outdoor Clothing Trust" in Dun and Bradstreet and the Australian Business Register. It is unclear as to whether Spotlight Group acquired these brands as they did Mountain Designs. In 2010, nearly six years after the company's founding, Anaconda only had 19 locations nationally. As of May 2023, there are 78 locations across the country. Despite fifteen to twenty percent of Spotlight Group's sales revenue resulting from online sales, the conglomerate continues to pursue opportunities to open physical locations for their various brands. The first large-format store opened in

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...

in July 2022. Spotlight Group continued to focus on property and physical locations, using interactive experiences to draw customers to physical locations. In March 2023, the

Bundaberg Bundaberg is a city in the Bundaberg Region, Queensland, Australia, and is the tenth largest city in the state. Bundaberg's regional area has a population of 70,921, and is a major centre of the Wide Bay–Burnett geographical region. The Bun ...

Regional Council approved a measure that allows for Anaconda to construct a store in the Fantastic Furniture and OMF complex, the twenty-first location for Anaconda in

Queensland ) , nickname = Sunshine State , image_map = Queensland in Australia.svg , map_caption = Location of Queensland in Australia , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , established_ ...

. Keeping the idea of an immersive shopping experience,

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

Chris Lude has announced plans for an Anaconda Adventure HQ to be opened in Brendale in 2025. It will not only provide the usual retail experience, but will also include what Lude is touting as the world's first

barramundi The barramundi (''Lates calcarifer'') or Asian sea bass, is a species of catadromous fish in the family Latidae of the order Perciformes. The species is widely distributed in the Indo-West Pacific, spanning the waters of the Middle East, South ...

fishing dam inside the complex property. He expects this feature to attract shoppers not only across Australia, but to increase the number of tourists venturing to the

Moreton Bay Moreton Bay is a bay located on the eastern coast of Australia from central Brisbane, Queensland. It is one of Queensland's most important coastal resources. The waters of Moreton Bay are a popular destination for recreational anglers and are ...

region. The Moreton Bay Regional Council approved construction in August 2022.

ZoomInfo ZoomInfo Technologies Inc. is a software and data company which provides information and data for companies and business individuals. History In 2007, DiscoverOrg was founded by Henry Schuck and Kirk Brown. In February 2019, it acquired its comp ...

lists Anaconda as the second largest outdoor goods retail employer in Australia with 1200 employees and a revenue of $253.3 million annually. The company has outlets in

Western Australia Western Australia (commonly abbreviated as WA) is a state of Australia occupying the western percent of the land area of Australia excluding external territories. It is bounded by the Indian Ocean to the north and west, the Southern Ocean to th ...

Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada * Victoria (mythology), Roman goddess of Victory * Victoria, Seychelle ...

, the

Northern Territory The Northern Territory (commonly abbreviated as NT; formally the Northern Territory of Australia) is an states and territories of Australia, Australian territory in the central and central northern regions of Australia. The Northern Territory ...

Nowra Nowra is a city in the South Coast region of New South Wales, Australia. It is located south-southwest of the state capital of Sydney (about as the crow flies). As of the 2021 census, Nowra has an estimated population of 22,584. Situated in th ...

Brisbane Brisbane ( ) is the capital and most populous city of the states and territories of Australia, Australian state of Queensland, and the list of cities in Australia by population, third-most populous city in Australia and Oceania, with a populati ...

Albion Park Albion Park is a suburb situated in the Macquarie Valley in the City of Shellharbour, which is in turn one of the three local government areas that comprise the Wollongong Metropolitan Area, New South Wales, Australia. Although it is surround ...

Cannonvale Cannonvale is a coastal locality in the Whitsunday Region, Queensland, Australia. In the Cannonvale had a population of 5,716 people. Geography Pioneer Bay (part of the Coral Sea, ) forms the northern boundary of the locality. Pigeon Island ...

Rockhampton Rockhampton is a city in the Rockhampton Region of Central Queensland, Australia. The population of Rockhampton in June 2021 was 79,967, Estimated resident population, 30 June 2018. making it the fourth-largest city in the state outside of the ...

, and

Hervey Bay Hervey Bay () is a city on the coast of the Fraser Coast Region of Queensland, Australia. The city is situated approximately or 3½ hours' highway drive north of the state capital, Brisbane. It is located on the Hervey Bay (Queensland), bay of ...

Fraser Coast The Fraser Coast Region is a local government area in the Wide Bay–Burnett region of Queensland, Australia, about north of Brisbane, the state capital. It is centred on the twin cities of Hervey Bay and Maryborough and also contains Fraser I ...

. Their Adventure Club is unlike the average discount membership program. They not only offer member-only discounts, but also offer nights where the stores are only open to members of the club and occasionally hold competitions and giveaways that only members can enter. In 2008, 2009, and 2010, the company hosted the Anaconda Adventure Racing Series in Western Australia, increasing 'adventure tourism'. As of July 2023, membership in the program is free. Spotlight credits the program as "fundamental to Anaconda's success." Anaconda received recognition for their store design and concept in 2023, making the list of finalists, though the award for the category went to BCF. However, Anaconda did not score well on the annual

Ethical Ethics or moral philosophy is a branch of philosophy that "involves systematizing, defending, and recommending concepts of right and wrong behavior".''Internet Encyclopedia of Philosophy'' The field of ethics, along with aesthetics, concerns ma ...

Fashion Report in 2022, which assessed 581 brands. Alongside

Harris Scarfe Harris Scarfe is an Australian retailer that sells bed linen, kitchenware, homewares, electrical appliances and apparel. It has a e-commerce retail presence in Australia and is considered a multi-channel lifestyle and homewares store. Founded in ...

and Mountain Designs, also owned by Spotlight, Anaconda received a score of 1/100.

References

External links

* {{Official website, https://www.anacondastores.com/
YouTube

Instagram
Australian companies established in 2004 Retail companies established in 2004 Retail companies of Australia Recreational fishing in Australia Sporting goods retailers of Australia Camping equipment manufacturers Climbing and mountaineering equipment companies Outdoor clothing brands

See also

References

External links