Amrita Prakash is an
Indian
Indian or Indians may refer to:
Peoples South Asia
* Indian people, people of Indian nationality, or people who have an Indian ancestor
** Non-resident Indian, a citizen of India who has temporarily emigrated to another country
* South Asia ...
actress and model. She began her acting career when she was four years old, and has acted in both
Bollywood
Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...
and
Malayalam films
Malayalam cinema is an Indian film industry of Malayalam-language motion pictures. It is based in Kochi, Kerala, India. The films produced in Malayalam cinema are known for their cinematography and story-driven plots. In 1982, ''Elippathayam' ...
. She has since, been seen in a myriad of
Bollywood
Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...
Films
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
,
TVCs and
television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
reality and fiction shows.
Early life and career
Amrita holds a master's degree in Commerce and
Business Administration
Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management ...
from
The University of Mumbai.
Amrita started her career as a four year old, with advertising. Her first TVC was for a local footwear company in
Kerala
Kerala ( ; ) is a state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile regions of Cochin, Malabar, South ...
. After which, over the course of her childhood she did over 50 commercials for prominent brands including
Rasna
Rasna is a soft drink concentrate brand owned by ''Pioma Industries'' which is based in Ahmedabad, India. It was launched in mid-seventies but started gaining popularity in the eighties when the market was dominated by carbonated soft drink ...
, Ruffles Lays, Glucon-D,
Dabur
Dabur Ltd is an Indian multinational consumer goods company, founded by S. K. Burman and headquartered in Ghaziabad. It manufactures Ayurvedic medicine and natural consumer products, and is one of the largest fast-moving consumer goods (FMCG) ...
, etc. She was the face of
Lifebuoy
A lifebuoy is a life-saving buoy designed to be thrown to a person in water, to provide buoyancy and prevent drowning. Some modern lifebuoys are fitted with one or more seawater-activated lights, to aid rescue at night.
Other names
Other nam ...
Soaps packaging for over two years. More recently she has been seen in commercials for
Sunsilk
Sunsilk is a British hair care brand produced by the company Unilever. The brand was introduced in 1954 in the UK and available in most countries globally. It is a hair care brand in Southeast Asia (Malaysia, Vietnam, Philippines, Indonesia, an ...
, Gitts Processed Foods, etc.
Her stint with television started when she was 9 years old with a drama show in which she played
Gautami Gadgil's niece. Right after which she bagged her own show when she was seen anchoring ''
Fox Kids
Fox Kids (originally known as Fox Children's Network and later as the Fox Kids Network; stylized as FOX KIDS) was an American children's block programming, programming block and branding for a slate of international children's television channel ...
'', a
cartoon show
An animated series is a set of animated works with a common series title, usually related to one another. These episodes should typically share the same main characters, some different secondary characters and a basic theme. Series can have either ...
on
Star Plus
StarPlus is an Indian Hindi language general entertainment pay television channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. The network's programming consists of family dramas, comedies, ...
for about 5 years, making her character of Miss India hugely popular, especially amongst the kids.
She gained popularity with her first film in 2001 -
Anubhav Sinha
Anubhav Sinha (born 22 June 1965) is an Indian film director, producer and writer who works in Hindi films. He is notable for movies like '' Ra.One'', '' Tum Bin'', '' Dus'', '' Mulk'', '' Article 15'' and ''Thappad''.
Early and personal life
...
's ''
Tum Bin
''Tum Bin'' (), also known as ''Tum Bin... Love Will Find a Way'', is a 2001 Indian Hindi-language romantic drama film written and directed by Anubhav Sinha. The film stars Priyanshu Chatterjee, Sandali Sinha, Himanshu Malik and Raqesh Bapat. T ...
'', where she played the pivotal part of Milli. Post ''
Tum Bin
''Tum Bin'' (), also known as ''Tum Bin... Love Will Find a Way'', is a 2001 Indian Hindi-language romantic drama film written and directed by Anubhav Sinha. The film stars Priyanshu Chatterjee, Sandali Sinha, Himanshu Malik and Raqesh Bapat. T ...
'', Amrita continued with
television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
. When she was 14, she was chosen to be part of
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
's first
Reality Show
Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...
titled ''
Kya Masti Kya Dhoom'' which she co-anchored alongside
Bollywood
Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...
Actress
An actor or actress is a person who portrays a Character (arts), character in a performance. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. The analogous Greek ...
Sonali Bendre
Sonali Bendre (born 1 January 1975) is an Indian actress primarily known for her work in Hindi, Tamil and Telugu films. She did modelling assignments prior to making her acting debut with '' Aag'' (1994), which won her the Filmfare Award for Ne ...
for over two years.
Her last television drama, where she played one of the lead protagonists was ''
Har Ghar Kuch Kehta Hai
''Har Ghar Kuch Kehta Hai'' is a Hindi television serial that aired on Zee TV from 16 July 2007 – 18 April 2008. It was based on the story of 3 girls: Prarthna, Sidhhi, and Sanskriti. Even though they all have different lives and a different ...
'' for
Zee TV
Zee TV (stylised as ZEE TV) is a Hindi general entertainment pay television channel in India. It was launched on 2 October 1992, as the first privately owned TV channel in the country. It is owned by Zee Entertainment Enterprises. Zee TV also ...
.
In 2004, she appeared in
Malayalam
Malayalam (; , ) is a Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (Mahé district) by the Malayali people. It is one of 22 scheduled languages of India. Malayalam was des ...
film ''
Manjupoloru Penkutty'' directed by
Kamal. The story focused around a 16-year-old school girl in
Kerala
Kerala ( ; ) is a state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile regions of Cochin, Malabar, South ...
who was tormented by and rose against her sexually abusive stepfather. The film was dubbed and re-released in
Kannada
Kannada (; ಕನ್ನಡ, ), originally romanised Canarese, is a Dravidian language spoken predominantly by the people of Karnataka in southwestern India, with minorities in all neighbouring states. It has around 47 million native s ...
and
Telugu
Telugu may refer to:
* Telugu language, a major Dravidian language of India
*Telugu people, an ethno-linguistic group of India
* Telugu script, used to write the Telugu language
** Telugu (Unicode block), a block of Telugu characters in Unicode
S ...
. Amrita was nominated by the State for the National Awards as Best Actress.
She went on to do one of her most defining roles with
Rajshri Films, playing the character of Chhoti in
Sooraj Barjatya
Sooraj R. Barjatya (born 22 February 1964) is an Indian film director, producer, screenwriter and distributor, predominantly working in Hindi cinema. Barjatya has directed and produced some of the most commercially successful Indian films ...
's
Vivah
''Vivah'' () is a 2006 Indian Hindi-language romantic drama film, written and directed by Sooraj R. Barjatya and starring Shahid Kapoor and Amrita Rao in the lead roles. The movie was produced and distributed by Rajshri Productions. ''Vivah' ...
.
Her performance in
''Vivaah'' was hugely appreciated by critics. Amrita has repeatedly been quoted saying- "Vivaah was one amongst the biggest milestones and turning points of my career. I cannot be grateful enough to him (
Sooraj Barjatya
Sooraj R. Barjatya (born 22 February 1964) is an Indian film director, producer, screenwriter and distributor, predominantly working in Hindi cinema. Barjatya has directed and produced some of the most commercially successful Indian films ...
) for being the teacher and guide he has been to me through and since the film. And for bringing me onto the map of every city in India."
Amrita played the character of Sandhya in ''
Ek Vivah Aisa Bhi''. She played a small part in
Dharma Productions
Dharma Productions Pvt. Ltd., commonly known and doing business as Dharma Productions, is an Indian film production and distribution company established by Yash Johar in 1979. It was taken over in 2004, after his death, by his son, Karan Johar ...
''We Are Family''.
She took up the show ''
Ek Rishta Aisa Bhi
''Ek Rishta Aisa Bhi'' is an Indian television series broadcast on Sony Pal produced by Shashi Sumeet Productions. Set in the city of Bhopal, the show aired from 1 September 2014 till 13 February 2015.
Story
Sonia lives with her five younger ...
'' for
Sony Pal
Sony Pal (stylised as Sony पल) (Hindi for Moment) is an Indian pay television channel that was launched on 1 September 2014. It was initially aimed at women with women-oriented Hindi-language programming, now focused on family-oriented progr ...
. She played the lead protagonist, Dipika on the show.
Filmography
Films
Television
References
External links
*
Amrita Prakash's Interviewin
Times of India
''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English language, English-language daily newspaper and digital news media owned and managed by The Times Group. It is the List of newspapers in India by circulation, t ...
Amrita Prakash's Interviewin
Times of India
''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English language, English-language daily newspaper and digital news media owned and managed by The Times Group. It is the List of newspapers in India by circulation, t ...
Official Website*
{{DEFAULTSORT:Prakash, Amrita
Indian film actresses
Actresses in Malayalam cinema
Living people
Actresses from Jaipur
21st-century Indian actresses
Actresses in Hindi television
Child actresses in Malayalam cinema
1987 births