Amrat Cola is a brand of
cola
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imita ...
. It is manufactured by the Pakistan Mineral Water Bottling Plant.
History
Established in 1985, Pakistan Mineral Water Bottling Plant (Pvt.) Ltd initially established with the initiative of introducing Mineral Water drink to the Pakistani consumer. In 1989 the company for franchisee for Coke International, until April 1994 when the company entered into a joint venture in PepsiCo International, which they discontinued in 2003. ABI is a part of the Pakistan Mineral Water Bottling Plant facility, where Amrat Cola is also produced. in Karachi, Lahore, Multan and Peshawar. Besides cola, Amrat also produces orange and 7Up-like soda. Amrat Cola cans and is available in many different sizes. The company introduced 'Amrat' products into the market in 2003, in 2005 they established franchises in the cities of
Lahore
Lahore ( ; pnb, ; ur, ) is the second most populous city in Pakistan after Karachi and 26th most populous city in the world, with a population of over 13 million. It is the capital of the province of Punjab where it is the largest city. ...
, and
Multan
Multan (; ) is a city in Punjab, Pakistan, on the bank of the Chenab River. Multan is Pakistan's seventh largest city as per the 2017 census, and the major cultural, religious and economic centre of southern Punjab.
Multan is one of the List ...
, and were producing 30,000 cases/day.
The company is currently looking to introduce franchises outside the province of
Punjab
Punjab (; Punjabi: پنجاب ; ਪੰਜਾਬ ; ; also romanised as ''Panjāb'' or ''Panj-Āb'') is a geopolitical, cultural, and historical region in South Asia, specifically in the northern part of the Indian subcontinent, comprising ...
and venture into cities such as
Hyderabad
Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...
,
Karachi
Karachi (; ur, ; ; ) is the most populous city in Pakistan and 12th most populous city in the world, with a population of over 20 million. It is situated at the southern tip of the country along the Arabian Sea coast. It is the former cap ...
, and
Sukkur
Sukkur (; ) is a city in the Pakistani province of Sindh along the western bank of the Indus River, directly across from the historic city of Rohri. Sukkur is the third largest city in Sindh after Karachi and Hyderabad, and 14th largest ci ...
. Their goal being to expand through franchises, as well as distribution.
Products
Other than 'Amrat Cola', the company had also launched a citrus soda 'Amrat Lime', and an orange soda drink 'Amrat Orange'.
See also
*
Pakola
Pakola, derived from Pakistan-Cola, is flavored carbonated soft drink from Pakistan.
History
Pakola was the creation of seven brothers from the Teli family of Dhoraji in India who migrated to Pakistan in 1947. The idea of Pakola came from its ...
References
External links
Amrat Cola website
Cola brands
Pakistani drinks
Pakistani brands
Drink companies of Pakistan
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