Amhara Media Corporation (የአማራ ሚዲያ ኮርፖሬሽን) Acronym: AMC or formerly known as Amhara Mass Media Agency is a television, radio and newspaper news organisation owned by the
Amhara Region
The Amhara Region ( am, አማራ ክልል, Åmara Kilil), officially the Amhara National Regional State (), is a regional state in northern Ethiopia and the homeland of the Amhara people. Its capital is Bahir Dar which is the seat of the Re ...
government in
Ethiopia
Ethiopia, , om, Itiyoophiyaa, so, Itoobiya, ti, ኢትዮጵያ, Ítiyop'iya, aa, Itiyoppiya officially the Federal Democratic Republic of Ethiopia, is a landlocked country in the Horn of Africa. It shares borders with Eritrea to the ...
. AMC was established in 1993. During 2017–2020, AMC had about 400–500 employees.
Creation
Amhara Mass Media Agency was created in 1993 with the aim of promoting development, peace and democratisation.
In 2020 the media organization was renamed Amhara Media Corporation ( am, የአማራ ሚዲያ ኮርፖሬሽን).
Components
''Amhara TV'' is owned by AMMA.
Political stance
In 2020, AMC was seen as tending to favour the interests of the Amhara Region government and to be independent from federal state media. The
Addis Ababa
Addis Ababa (; am, አዲስ አበባ, , new flower ; also known as , lit. "natural spring" in Oromo), is the capital and largest city of Ethiopia. It is also served as major administrative center of the Oromia Region. In the 2007 census, t ...
branch of AMMA, created in 2016, was seen as promoting the interests of the Amhara Region and of people of
Amharan ethnicity, supporting
Eskinder Nega
Eskinder Nega ( Ge'ez: እስክንድር ነጋ, born 7 November 1969) is an Ethiopian journalist, blogger and politician who has been jailed at least ten times by the Ethiopian government on convictions for treason and terrorism.
Early life
...
.
Similar to other major regional media in Ethiopia, , AMMA has used
victimisation
Victimisation ( or victimization) is the process of being victimised or becoming a victim. The field that studies the process, rates, incidence, effects, and prevalence of victimisation is called victimology.
Peer victimisation
Peer victimisa ...
, presenting cases of Amharans as victims, and
externalisation, in which incidents in the Amhara Region are blamed on actors from other regions, omitting other perspectives.
In 2019, AMC was supportive of the newly created
Prosperity Party
The Prosperity Party ( am, ብልጽግና ፓርቲ, Bilits’igina Paritī; om, Paartii Badhaadhiinaa) is a political party in Ethiopia that was established on 1 December 2019 as a successor to the Ethiopian People's Revolutionary Democratic F ...
.
Programs
In 2010, AMC created a program, "Yeketemoch Mederek" (''Cities' Forum''), involved public discussion forums between local officials and the public and broadcasts of material from the forums. The forums were generally seen positively by the public and as having an influence on improving local governance.
References
External links
* {{official site
Mass media in Ethiopia