The American Posture League of the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

was established and initially funded by educator

Jessie H. Bancroft Jessie Hubbell Bancroft (1867-1952) was an American educator, a pioneer of physical educationRuth Evan"Jessie H. Bancroft" ''Journal of Health, Physical Education, Recreation'', Volume 31, Issue 4, 1960, and a founder and a president of the Americ ...

, Henry Ling Taylor, an orthopedic surgeon, and Dr. Eliza Mosher. The idea of the league was to combine scientific research with business: based on research in posture, they gave recommendations to businesses (manufacturers of footwear, furniture, etc.) and charging fees for contractual use the League labels. To the latter end, the Posture Standards Company was formed, to keep business separate from science, since the commercialization of science was one of the criticisms of the League. The enterprise was not a commercial success, but George J. Fisher (a former President of the League) notes that the founder trio were repaid all their investments, with the exception of the founding free gifts. George J. Fisher, "The American Posture League", "The Journal of Health and Physical Education", Volume 6, Issue 8, 1935,

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