From 1973 to 1975, using approximately 500 movie theaters across the US, The American Film Theatre presented two seasons of film adaptations of well-known plays. Each film was shown only four times at each theatre. By design, these were not films of stage productions — they were plays "translated to the film medium, but with complete faithfulness to the original play script." Filmgoers generally subscribed to an entire season of films, as they might if they purchased a season's tickets for a conventional stage theater. About 500,000 subscriptions were sold for the first season of eight plays using direct mail and newspaper advertising.

Ely Landau Ely Abraham Landau (January 20, 1920 – November 4, 1993) was an American producer and production executive best remembered for films of plays in the American Film Theatre series. Landau began working in television as a director and producer i ...

was the producer for the series. Review of ''The American Film Theatre Complete 14 Film Collection'' DVD set. Eight films were shown in the first season. Five were shown in the second season, after which the American Film Theatre project ended.

Raymond Benson Raymond Benson (born September 6, 1955) is an American author best known for being the author of the James Bond novels from 1997 to 2003. Benson was born in Midland, Texas and graduated from Permian High School in Odessa in 1973. In primary scho ...

summarized, "The American Film Theatre could probably never be repeated, especially within the economic structure that exists in the motion picture industry today. It’s a shame, for even though the AFT was not a perfect product, it was a bold and fascinating experiment that attempted to blend the stage with cinema. It’s the kind of project that reminds us how recklessly courageous—and often artistically brilliant—filmmakers could be in the 1970s." The films were released on DVD in 2003 by

Kino International The Kino International is a film theater in Berlin, built from 1961 to 1963. It is located on Karl-Marx-Allee in former East Berlin. It hosted premieres of the DEFA film studios until the fall of the Berlin Wall in 1989. Today it is a protec ...

and again in 2008 as a boxed set. They were again re-released on Blu-Ray in 2018.

Production

Twelve of the thirteen films were specifically produced by Landau for the series. The budgets were low: $750,000 for each film. Landau was able to convince leading playwrights, actors, and directors to offer their work at minimal rates. The largest fee paid was $25,000;

Lee Marvin Lee Marvin (born Lamont Waltman Marvin Jr.; February 19, 1924August 29, 1987) was an American film and television actor. Known for his bass voice and premature white hair, he is best remembered for playing hardboiled "tough guy" characters. Alth ...

remarked that he lost $225,000 by acting in ''The Iceman Cometh'', since his usual fee for a film was $250,000.

Marketing and distribution

The American Film Theatre's marketing was based on selling season subscriptions. For the 1973–74 season there were eight films exhibited. Each film was shown only four times at a specific theatre. The

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company developed a direct mail and newspaper sales campaign that cost $2.5 million, and yielded about 500,000 subscriptions for the first season. The posters and other advertising emphasized that the films were being shown in "limited engagements", and it was rumored that the films would not be released again for years. Most theaters that participated in the American Film Theatre showed the films on Mondays and Tuesdays, which were days on which ticket sales for the films from the major studios were relatively small. For the second season, the major studios apparently began to exert pressure on these theaters to withdraw from American Film Theatre.

Lawsuit

In January 1975, the month the second season began, American Film Theatre filed an antitrust lawsuit against six of the major studios alleging that they were "coercing exhibitors into canceling scheduled AFT playdates or transferring them to theatres different from those designated to subscribers when they signed up for the AFT series". The outcome of the lawsuit isn't clear, but the second season was the last for the American Film Theatre.

Film exhibitions

The months indicated for each film are for the American Film Theatre release. Excepting ''Three Sisters'' and ''Philadelphia, Here I Come'', all of the films listed below were produced by Ely Landau and were first shown as part of the American Film Theatre.

1973–74 season

* ''

The Iceman Cometh ''The Iceman Cometh'' is a play written by American playwright Eugene O'Neill in 1939. First published in 1946, the play premiered on Broadway at the Martin Beck Theatre on October 9, 1946, directed by Eddie Dowling, where it ran for 136 perfo ...

'' (November, 1973).

Eugene O'Neill Eugene Gladstone O'Neill (October 16, 1888 – November 27, 1953) was an American playwright and Nobel laureate in literature. His poetically titled plays were among the first to introduce into the U.S. the drama techniques of realism, earlier ...

's 1939 play was directed by

John Frankenheimer John Michael Frankenheimer (February 19, 1930 – July 6, 2002) was an American film and television director known for social dramas and action/suspense films. Among his credits were ''Birdman of Alcatraz'' (1962), ''The Manchurian Candidate'' (1 ...

. * ''

The Homecoming ''The Homecoming'' is a two-act play written in 1964 by Harold Pinter and first published in 1965. Its premières in London (1965) and New York (1967) were both directed by Sir Peter Hall. The original Broadway production won the 1967 Tony A ...

'' (November, 1973).

Harold Pinter Harold Pinter (; 10 October 1930 – 24 December 2008) was a British playwright, screenwriter, director and actor. A Nobel Prize winner, Pinter was one of the most influential modern British dramatists with a writing career that spanne ...

's 1964 play was directed by Peter Hall. * '' A Delicate Balance'' (December, 1973).

Edward Albee Edward Franklin Albee III ( ; March 12, 1928 – September 16, 2016) was an American playwright known for works such as ''The Zoo Story'' (1958), '' The Sandbox'' (1959), ''Who's Afraid of Virginia Woolf?'' (1962), '' A Delicate Balance'' (1966) ...

's 1966 play was directed by

Tony Richardson Cecil Antonio "Tony" Richardson (5 June 1928 – 14 November 1991) was an English theatre and film director and producer whose career spanned five decades. In 1964, he won the Academy Award for Best Director for the film ''Tom Jones (1963 film ...

. * ''

Rhinoceros A rhinoceros (; ; ), commonly abbreviated to rhino, is a member of any of the five extant species (or numerous extinct species) of odd-toed ungulates in the family Rhinocerotidae. (It can also refer to a member of any of the extinct species o ...

'' (January, 1974).

Eugene Ionesco Eugene may refer to: People and fictional characters * Eugene (given name), including a list of people and fictional characters with the given name * Eugene (actress) (born 1981), Kim Yoo-jin, South Korean actress and former member of the sin ...

's 1959 play was directed by

Tom O'Horgan Tom O'Horgan (May 3, 1924 – January 11, 2009) was an American theatre and film director, composer, actor and musician. He is best known for his Broadway work as director of the hit musicals ''Hair'' and ''Jesus Christ Superstar''. During his ca ...

. * ''

Luther Luther may refer to: People * Martin Luther (1483–1546), German monk credited with initiating the Protestant Reformation * Martin Luther King Jr. (1929-1968), American minister and leader in the American civil rights movement * Luther (give ...

'' (February, 1974).

John Osborne John James Osborne (12 December 1929 – 24 December 1994) was an English playwright, screenwriter and actor, known for his prose that criticized established social and political norms. The success of his 1956 play ''Look Back in Anger'' tra ...

's 1961 play was directed by Guy Green. * '' Three Sisters'' (March, 1974). U.S. release by AFT in February, 1974.

Anton Chekhov Anton Pavlovich Chekhov (; 29 January 1860 Old Style date 17 January. – 15 July 1904 Old Style date 2 July.) was a Russian playwright and short-story writer who is considered to be one of the greatest writers of all time. His career ...

's 1900 play was directed by

Laurence Olivier Laurence Kerr Olivier, Baron Olivier (; 22 May 1907 – 11 July 1989) was an English actor and director who, along with his contemporaries Ralph Richardson and John Gielgud, was one of a trio of male actors who dominated the Theatre of the U ...

and

John Sichel John Peter Sichel (21 September 1937 – 5 April 2005) was a British director of film, stage and television, and, later in life, a film, television, and theatre trainer. Early in his career, he became known for translating the classical theatre ...

. The film was produced by John Goldstone, and had been released to theaters in the United Kingdom in 1970. * '' Butley'' (April, 1974).

Simon Gray Simon James Holliday Gray (21 October 1936 – 7 August 2008) was an English playwright and memoirist who also had a career as a university lecturer in English literature at Queen Mary, University of London, for 20 years. While teaching at Que ...

's 1971 play was directed by

. * ''

Lost in the Stars ''Lost in the Stars'' is a musical with book and lyrics by Maxwell Anderson and music by Kurt Weill, based on the novel ''Cry, the Beloved Country'' (1948) by Alan Paton. The musical premiered on Broadway in 1949; it was the composer's last work ...

'' (May, 1974).

Kurt Weill Kurt Julian Weill (March 2, 1900April 3, 1950) was a German-born American composer active from the 1920s in his native country, and in his later years in the United States. He was a leading composer for the stage who was best known for his fru ...

Maxwell Anderson James Maxwell Anderson (December 15, 1888 – February 28, 1959) was an American playwright, author, poet, journalist, and lyricist. Background Anderson was born on December 15, 1888, in Atlantic, Pennsylvania, the second of eight children to ...

's 1949 musical was directed by

Daniel Mann Daniel Chugerman (August 8, 1912 – November 21, 1991), known professionally as Daniel Mann, was an American stage, film and television director. Originally trained as an actor by Sanford Meisner, between 1952 and 1987 he directed over 31 feat ...

1974–75 season

These films were shown by American Film Theatre in the first five months of 1975. * ''

Galileo Galileo di Vincenzo Bonaiuti de' Galilei (15 February 1564 – 8 January 1642) was an Italian astronomer, physicist and engineer, sometimes described as a polymath. Commonly referred to as Galileo, his name was pronounced (, ). He was ...

'' (January, 1975).

Bertolt Brecht Eugen Berthold Friedrich Brecht (10 February 1898 – 14 August 1956), known professionally as Bertolt Brecht, was a German theatre practitioner, playwright, and poet. Coming of age during the Weimar Republic, he had his first successes as a pl ...

play Play most commonly refers to: * Play (activity), an activity done for enjoyment * Play (theatre), a work of drama Play may refer also to: Computers and technology * Google Play, a digital content service * Play Framework, a Java framework * Pla ...

was directed by

Joseph Losey Joseph Walton Losey III (; January 14, 1909 – June 22, 1984) was an American theatre and film director, producer, and screenwriter. Born in Wisconsin, he studied in Germany with Bertolt Brecht and then returned to the United States. Blackliste ...

, who also directed the first production of the play's English language version in 1947. * ''

Jacques Brel Is Alive and Well and Living in Paris ''Jacques Brel Is Alive and Well and Living in Paris'' is a musical revue of the songs of Jacques Brel. Brel's songs were translated into English by Eric Blau and Mort Shuman, who also provided the story. The original 1968 Off-Broadway prod ...

'' (February, 1975).

Eric Blau Milton Eric Blau (June 1, 1921 – February 17, 2009) was an author and is best known as the creator of the Off Broadway show ''Jacques Brel is Alive and Well and Living in Paris''. Biography Blau was born in Bridgeport, Connecticut on June 1 ...

's 1968 musical was directed by

Denis Héroux Denis Héroux, (; July 15, 1940 – December 10, 2015) was a Canadian film director and producer. Biography Born in Montreal, Quebec, he was the older brother of prolific Quebec film and television producer Claude Héroux. Héroux wanted to bec ...

. * ''

In Celebration ''In Celebration'' is a 1975 British drama film directed by Lindsay Anderson. It is based in the 1969 stage production of the same name by David Storey which was also directed by Anderson. The movie was produced and released as part of the Amer ...

'' (March, 1975).

David Storey David Malcolm Storey (13 July 1933 – 27 March 2017) was an English playwright, screenwriter, award-winning novelist and a professional rugby league player. He won the Booker Prize in 1976 for his novel ''Saville''. He also won the MacMillan ...

's 1969 play was directed by

Lindsay Anderson Lindsay Gordon Anderson (17 April 1923 – 30 August 1994) was a British feature-film, theatre and documentary director, film critic, and leading-light of the Free Cinema movement and of the British New Wave. He is most widely remembered for h ...

. * ''

The Maids ''The Maids'' (french: Les Bonnes, links=no) is a 1947 play by the French dramatist Jean Genet. It was first performed at the Théâtre de l'Athénée in Paris in a production that opened on 17 April 1947, which Louis Jouvet directed. The pla ...

'' (April, 1975).

Jean Genet Jean Genet (; – ) was a French novelist, playwright, poet, essayist, and political activist. In his early life he was a vagabond and petty criminal, but he later became a writer and playwright. His major works include the novels ''The Thief's ...

's 1947 play was directed by

Christopher Miles Christopher Miles (born 19 April 1939) is a British film director, producer and screenwriter. Personal life Miles was born in London, England, the eldest of four children to Clarice Remnant (‘Wren’), a councillor, and John Miles, a consulti ...

. * ''

The Man in the Glass Booth ''The Man in the Glass Booth'' is a 1975 American drama film directed by Arthur Hiller. The film was produced and released as part of the American Film Theatre, which adapted theatrical works for a subscription cinema series. The screenplay was ...

'' (May, 1975). Robert Shaw's 1968 play was directed by

Arthur Hiller Arthur Hiller, (November 22, 1923 – August 17, 2016) was a Canadian-American television and film director with over 33 films to his credit during a 50-year career. He began his career directing television in Canada and later in the U.S. By t ...

. The play is based on Shaw's 1967 novel.

DVD release

* ''

Philadelphia, Here I Come! ''Philadelphia, Here I Come!'' is a 1964 play by Irish dramatist Brian Friel. Set in the fictional town of Ballybeg, County Donegal, the play launched Friel onto the international stage. Plot ''Philadelphia, Here I Come!'' centres around Gareth ...

'' (1970). This film adaptation of

Brian Friel Brian Patrick Friel (c. 9 January 1929 – 2 October 2015) was an Irish dramatist, short story writer and founder of the Field Day Theatre Company. He had been considered one of the greatest living English-language dramatists. (subscription req ...

's 1964 play was directed by John Quested. Quested also produced the film. It was not released during the 1974–75 season, and was not specifically produced for the American Film Theatre. It had been released in Ireland around 1970. It was included in the DVD releases of 2003 and 2008.

Awards

Despite the very limited release of the films, several performers and one writer were nominated for national film awards, with one winning.

Production

Marketing and distribution

Lawsuit

Film exhibitions

1973–74 season

1974–75 season

DVD release

Awards

See also

References

Further reading