America Sejung Corporation (often given as America Sejung Corp.) was a distributor of

piano The piano is a stringed keyboard instrument in which the strings are struck by wooden hammers that are coated with a softer material (modern hammers are covered with dense wool felt; some early pianos used leather). It is played using a keyboa ...

s and

guitar The guitar is a fretted musical instrument that typically has six strings. It is usually held flat against the player's body and played by strumming or plucking the strings with the dominant hand, while simultaneously pressing selected stri ...

s that operated from 2002 to 2013. It was a United States subsidiary of Sejung, a

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...

n corporation with a factory in

Qingdao, China Qingdao (, also spelled Tsingtao; , Mandarin: ) is a major city in eastern Shandong Province. The city's name in Chinese characters literally means " azure island". Located on China's Yellow Sea coast, it is a major nodal city of the One Belt ...

. Headquartered in

Ontario, California Ontario is a city in southwestern San Bernardino County in the U.S. state of California, east of downtown Los Angeles and west of downtown San Bernardino, the county seat. Located in the western part of the Inland Empire metropolitan area, ...

, America Sejung imported and sold acoustic pianos (upright, console, and grand) under the brand names of

Hobart M. Cable The Hobart M. Cable Co. is a defunct American piano manufacturer that operated from 1900 until the 1960s, mostly in La Porte, Indiana. From the mid-1960s until 1993, the brand name was used by Story & Clark, an even older pianomaker. From 2002 un ...

George Steck Steck was a brand of pianos manufactured from 1857 to 1985. They were initially made by George Steck & Company before combining with the Aeolian Company in 1904. The Aeolian Company went bankrupt in 1985. The Steck piano brand was then sold to So ...

, and Falcone;

digital piano A digital piano is a type of electronic keyboard instrument designed to serve primarily as an alternative to the traditional acoustic piano, both in how it feels to play and in the sound it produces. Digital pianos use either synthesized emulat ...

s under the brand of Sejung; and guitars under the brands of S101 and Canvas. Its parent company, Sejung, was founded in 1974. (By 2011, the privately owned company would have textile, construction, and information technology businesses with estimated revenues of $1 billion.) In 2001, Sejung Chairman Soon Ho Park decided to spend $20 million to build a 700,000-square-foot piano and guitar factory in China, staffed by experienced Korean managers, to make instruments for local and export sales. The factory was called Qingdao Sejung Musical Instruments and later, Sejung Musical Instrument Manufacturing Company. America Sejung was incorporated in 2002 as a distribution arm in the United States, initially located in Walnut, California. The company secured the Hobart M. Cable trademark that year, and began offering Cable-branded pianos in two studio and two console models. The HC12F was a 44-inch-tall console with French-styled legs in brown oak satin or cherry satin finish. The HC12M had Mediterranean-style legs in the same finishes. Two 47-inch-tall studio models were available in either French or Mediterranean styling. The company's trademark on Hobart M. Cable expired in 2012.

External links

Sejung website
* Video (2010):
America Sejung Corp. Tour- part 1

References

{{reflist Guitar manufacturing companies of the United States Piano manufacturing companies of the United States Defunct manufacturing companies based in California