''America Alive!'' was an American television talk-variety program created by Woody Fraser. The show had a brief run on

NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...

, which aired it as part of its weekday daytime programming schedule from July 24, 1978, until January 4, 1979.

Overview

After helping to develop ''

Good Morning America ''Good Morning America'' (often abbreviated as ''GMA'') is an American morning television program that is broadcast on ABC. It debuted on November 3, 1975, and first expanded to weekends with the debut of a Sunday edition on January 3, 1993. Th ...

'' for

ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...

, producer Woody Fraser was recruited by then-NBC entertainment president

Fred Silverman Fred Silverman (September 13, 1937 – January 30, 2020) was an American television executive and producer. He worked as an executive at all of the Big Three television networks, and was responsible for bringing to television such programs as '' ...

to create ''America Alive!''. The show was developed to be an alternative for female viewers who wanted a reprieve from the standard daytime fare presented by the three broadcast networks and local stations—usually

soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...

game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or Let's Play, demonstrative and are typically directed b ...

s, lifestyle shows aimed at homemakers, and news programs. NBC made a hefty financial investment in the show, which contained live in-studio and satellite remote segments, and was produced in front of a live audience at NBC's

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

studios at

30 Rockefeller Plaza 30 Rockefeller Plaza (officially the Comcast Building; formerly RCA Building and GE Building) is a skyscraper that forms the centerpiece of Rockefeller Center in the Midtown Manhattan neighborhood of New York City. Completed in 1933, the 66 ...

Jack Linkletter Jack Linkletter (November 20, 1937 – December 18, 2007) was an American game show and television host and entertainer. He was the son of Art Linkletter. Early life Linkletter was born Arthur Jack Linkletter in San Francisco. He was the oldest ...

was the show's primary host, based in New York.

Janet Langhart Janet Leola Langhart Cohen (née Floyd; born December 22, 1941) is an American television journalist and anchor, and author. Beginning her career as a model, she started in television reporting the weather. She serves as president and CEO of Lan ...

(hired away from her co-hosting position on '' Good Day!'' on

WCVB-TV WCVB-TV (channel 5) is a television station in Boston, Massachusetts, United States, affiliated with ABC and owned by Hearst Television. The station's studios are located on TV Place (off Gould Street near the I-95/ MA 128/Highland Avenue int ...

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

) and

Bruce Jenner Caitlyn Marie Jenner (born William Bruce Jenner; October 28, 1949) is an American media personality and retired Olympic gold medal-winning decathlete. Jenner played college football for the Graceland Yellowjackets before incurring a kn ...

(two years removed from his gold medal-winning performance at the

1976 Summer Olympics Events January * January 3 – The International Covenant on Economic, Social and Cultural Rights enters into force. * January 5 – The Pol Pot regime proclaims a new constitution for Democratic Kampuchea. * January 11 – The 1976 Phi ...

) were added as co-hosts and presented remote segments, with Langhart reporting from various Eastern locations and Jenner from

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

. The trio were joined by regular contributors including roving correspondent

Pat Mitchell Pat Mitchell (born January 20, 1943) was the first woman president and CEO of PBS and is a media executive. She is editorial director of TEDWomen . Early life Pat Mitchell graduated magna cum laude from the University of Georgia with bachelor' ...

; newspaper columnist

Sheilah Graham Sheilah Graham (born Lily Shiel; 15 September 1904 – 17 November 1988) was a British-born, nationally syndicated American gossip columnist during Hollywood's "Golden Age". In her youth, she had been a showgirl and a freelance writer for Flee ...

, who presented a celebrity gossip segment; Los Angeles entertainment critic

David Sheehan David Sheehan (March 31, 1938 – December 1, 2020) was an American broadcaster, interviewer, host and reporter. Starting in 1970 on CBS, Sheehan was a reviewer and interviewer covering movies and television on a daily local newscast. He went on t ...

; consumer reporter

David Horowitz David Joel Horowitz (born January 10, 1939) is an American conservative writer. He is a founder and president of the right-wing David Horowitz Freedom Center (DHFC); editor of the Center's website ''FrontPage Magazine''; and director of Disco ...

; and comedians

Dick Orkin Richard Alan Orkin (July 9, 1933 – December 24, 2017) was an American voice actor and commercial radio producer who created the '' Chickenman'' radio series and ''The Secret Adventures of the Tooth Fairy''. His voice was used in many radi ...

and Bert Berdis. A regular segment on women's health, featuring research from

Masters and Johnson The Masters and Johnson research team, composed of William H. Masters and Virginia E. Johnson, pioneered research into the nature of human sexual response and the diagnosis and treatment of sexual disorders and dysfunctions from 1957 until the 1 ...

, was also included.

Scheduling

''America Alive!'' aired live at 12 Noon

Eastern Eastern may refer to: Transportation *China Eastern Airlines, a current Chinese airline based in Shanghai *Eastern Air, former name of Zambia Skyways *Eastern Air Lines, a defunct American airline that operated from 1926 to 1991 *Eastern Air Li ...

/11:00 am

Central Central is an adjective usually referring to being in the center of some place or (mathematical) object. Central may also refer to: Directions and generalised locations * Central Africa, a region in the centre of Africa continent, also known as ...

(tape-delayed in the

Mountain A mountain is an elevated portion of the Earth's crust, generally with steep sides that show significant exposed bedrock. Although definitions vary, a mountain may differ from a plateau in having a limited Summit (topography), summit area, and ...

and

Pacific The Pacific Ocean is the largest and deepest of Earth's five oceanic divisions. It extends from the Arctic Ocean in the north to the Southern Ocean (or, depending on definition, to Antarctica) in the south, and is bounded by the continen ...

time zones, where it was scheduled at 11:00 am), replacing ''

Sanford and Son ''Sanford and Son'' is an American sitcom television series that ran on the NBC television network from January 14, 1972, to March 25, 1977. It was based on the British sitcom ''Steptoe and Son'', which initially aired on BBC One in the United ...

'' reruns and ''

The Gong Show ''The Gong Show'' is an American amateur talent contest franchised by Sony Pictures Television to many countries. It was broadcast on NBC's daytime schedule from June 14, 1976, through July 21, 1978, and in first-run syndication from 1976 to 1 ...

'' in NBC's daytime schedule. This placement caused problems as many NBC affiliates on the East Coast aired local newscasts at Noon, thus resulting in some stations pre-empting all or part of the program. NBC stations of note which did not carry ''America Alive!'' included

WSB-TV WSB-TV (channel 2) is a television station in Atlanta, Georgia, United States, affiliated with ABC. It is the flagship television property of locally based Cox Media Group, which has owned the station since its inception, and is sister to rad ...

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

;

WBZ-TV WBZ-TV (channel 4) is a television station in Boston, Massachusetts, United States, airing programming from the CBS network. It is owned and operated by the network's CBS News and Stations division alongside independent station WSBK-TV (channe ...

in Boston;

WCIV WCIV (channel 36) is a television station in Charleston, South Carolina, United States, affiliated with MyNetworkTV and ABC. The station is owned by Sinclair Broadcast Group, and maintains studios on Allbritton Boulevard along US 17/701 (Johnnie ...

Charleston, South Carolina Charleston is the largest city in the U.S. state of South Carolina, the county seat of Charleston County, and the principal city in the Charleston–North Charleston metropolitan area. The city lies just south of the geographical midpoint o ...

;

WTLV WTLV (channel 12) is a television station in Jacksonville, Florida, United States, affiliated with NBC. It is owned by Tegna Inc. alongside Orange Park–licensed ABC affiliate WJXX (channel 25). Both stations share studios on East Adams Stre ...

Jacksonville Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the List of United States cities by area, largest city by area in the contiguous United States as of 2020. It is the co ...

;

WAVE-TV WAVE (channel 3) is a television station in Louisville, Kentucky, United States, affiliated with NBC and owned by Gray Television. The station's studios are located on South Floyd Street in downtown Louisville, and its transmitter is located in ...

Louisville Louisville ( , , ) is the largest city in the Commonwealth of Kentucky and the 28th most-populous city in the United States. Louisville is the historical seat and, since 2003, the nominal seat of Jefferson County, on the Indiana border. ...

;

WCKT WCKT (107.1 FM broadcasting, FM) is a commercial radio station located in Lehigh Acres, Florida, broadcasting to the Fort Myers, Florida area. WCKT airs a country music format branded as "Cat Country". WCKT originally signed on in 1976,airing a ...

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...

;

WSYR-TV WSYR-TV (channel 9) is a television station in Syracuse, New York, United States, affiliated with ABC. Owned by Nexstar Media Group, the station maintains studios on Bridge Street (off NY 290) in East Syracuse (a village of DeWitt), and it ...

Syracuse, New York Syracuse ( ) is a City (New York), city in and the county seat of Onondaga County, New York, Onondaga County, New York, United States. It is the fifth-most populous city in the state of New York following New York City, Buffalo, New York, Buffa ...

;

WFLA-TV WFLA-TV (channel 8) is a television station licensed to Tampa, Florida, United States, serving as the NBC affiliate for the Tampa Bay area. It is owned by Nexstar Media Group alongside St. Petersburg–licensed MyNetworkTV affiliate WTTA (channe ...

Tampa Tampa () is a city on the Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and the seat of Hillsborough County ...

; and

WPTV WPTV-TV (channel 5) is a television station in West Palm Beach, Florida, United States, affiliated with NBC. It is owned by the E. W. Scripps Company alongside Stuart-licensed news-formatted independent station WHDT (channel 9); Scripps al ...

West Palm Beach West or Occident is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sunset, Sun sets on the Earth. Etymology The word "west" is a Germanic languages, German ...

. Additionally, three NBC affiliates in

Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...

–

WLWT WLWT (channel 5) is a television station in Cincinnati, Ohio, United States, affiliated with NBC and owned by Hearst Television. The station's studios are located on Young Street, and its transmitter is located on Chickasaw Street, both in the ...

Cincinnati Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line wit ...

WCMH-TV WCMH-TV (channel 4) is a television station in Columbus, Ohio, United States, affiliated with NBC and owned by Nexstar Media Group. The station's studios are located on Olentangy River Road near the Ohio State University campus, and its transm ...

Columbus Columbus is a Latinized version of the Italian surname "''Colombo''". It most commonly refers to: * Christopher Columbus (1451-1506), the Italian explorer * Columbus, Ohio, capital of the U.S. state of Ohio Columbus may also refer to: Places ...

, and

WDTN WDTN (channel 2) is a television station in Dayton, Ohio, United States, affiliated with NBC. It is owned by Nexstar Media Group, which provides certain services to Springfield, Ohio–licensed WBDT (channel 26), a ''de facto'' owned-and-opera ...

Dayton Dayton () is the sixth-largest city in the U.S. state of Ohio and the county seat of Montgomery County. A small part of the city extends into Greene County. The 2020 U.S. census estimate put the city population at 137,644, while Greater Da ...

–declined to clear ''America Alive!'' and opted to continue with ''

The Bob Braun Show ''The'' () is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in En ...

'', a long-running, regionally-distributed program which originated from Cincinnati. Other NBC affiliates, such as

WBAL-TV WBAL-TV (channel 11) is a television station in Baltimore, Maryland, United States, affiliated with NBC. It is the flagship property of Hearst Television, which has owned the station since its inception, and is sister to the company's sole radio ...

Baltimore Baltimore ( , locally: or ) is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic (United States), Mid-Atlantic, and List of United States cities by popula ...

;

WIS-TV WIS (channel 10) is a television station in Columbia, South Carolina, United States, affiliated with NBC and The CW. The station is owned by Gray Television, and maintains studios on Bull and Gervais Streets (US 1/ US 378) in downtown Columbia a ...

Columbia, South Carolina Columbia is the capital of the U.S. state of South Carolina. With a population of 136,632 at the 2020 census, it is the second-largest city in South Carolina. The city serves as the county seat of Richland County, and a portion of the city ...

;

WSM-TV WSMV-TV (channel 4) is a television station in Nashville, Tennessee, United States, affiliated with NBC. It is owned by Gray Television alongside low-power Telemundo affiliate WTNX-LD (channel 15). The two stations share studios on Knob Road in ...

Nashville Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and the ...

;

KYW-TV KYW-TV (channel 3) is a television station in Philadelphia, Pennsylvania, United States, airing programming from the CBS network. It is owned and operated by the network's CBS News and Stations division alongside CW affiliate WPSG (channel 57 ...

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...

;

WAVY-TV WAVY-TV (channel 10) is a television station licensed to Portsmouth, Virginia, United States, serving the Hampton Roads area as an affiliate of NBC. It is owned by Nexstar Media Group alongside Virginia Beach–licensed Fox affiliate WVBT (chann ...

Portsmouth, Virginia Portsmouth is an independent city in southeast Virginia and across the Elizabeth River from Norfolk. As of the 2020 census, the population was 97,915. It is part of the Hampton Roads metropolitan area. The Norfolk Naval Shipyard and Naval M ...

;

WJAR-TV WJAR (channel 10) is a television station in Providence, Rhode Island, United States, affiliated with NBC. Owned by Sinclair Broadcast Group, the station has studios on Kenney Drive in Cranston, Rhode Island (shared with Telemundo owned-and-ope ...

Providence, Rhode Island Providence is the capital and most populous city of the U.S. state of Rhode Island. One of the oldest cities in New England, it was founded in 1636 by Roger Williams, a Reformed Baptist theologian and religious exile from the Massachusetts Bay ...

; and

KSD-TV KSDK (channel 5) is a television station in St. Louis, Missouri, United States, affiliated with NBC and owned by Tegna Inc. The station's studios are located on Market Street in Downtown St. Louis, and its transmitter is located in Shrewsbury, Mi ...

St. Louis St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which e ...

, aired only a half-hour of the show. Several months into the program's run, in November 1978, Jack Linkletter discussed the high cost of producing ''America Alive!'' because of the travel budget necessary for its roving reporters, and discussed the ratings, which were "bordering on dismal". The show particularly had trouble against two popular soap operas on

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...

, ''

The Young and the Restless ''The Young and the Restless'' (often abbreviated as ''Y&R'') is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. The show is set in fictional Genoa City (not the real-life similarly-named Genoa City, Wi ...

'' and ''

Search for Tomorrow ''Search for Tomorrow'' is an American television soap opera. It began its run on CBS on September 3, 1951, and concluded on NBC, 35 years later, on December 26, 1986. Set in the fictional town of Henderson in an unspecified state, the show focu ...

'', along with the added competition from ABC's ''

The $20,000 Pyramid ''Pyramid'' is the collective name of a series of American television game shows that has aired several versions domestically and internationally. The original series, ''The $10,000 Pyramid'', debuted on March 26, 1973, and spawned seven subsequ ...

'' and ''

Ryan's Hope ''Ryan's Hope'' is an American soap opera created by Claire Labine and Paul Avila Mayer, airing for 13 years on ABC from July 7, 1975, to January 13, 1989. It revolves around the trials and tribulations within a large Irish-American family in th ...

'', all of which were more successful than the NBC offering. Critical reception to the program was mostly skewed towards the negative end of the spectrum.

Cancellation

The combination of poor reviews and pre-emptions doomed ''America Alive!'' perhaps from the start, as the program suffered from anemic ratings from the outset. After a last-ditch effort to revamp the show with the addition of a weekly celebrity co-host (a device used by other variety talk shows of the era, such as ''

The Mike Douglas Show ''The Mike Douglas Show'' was an American daytime television talk show that was hosted by Mike Douglas. It began as a local program in Cleveland before being carried on other stations owned by Westinghouse Broadcasting. The show went into nati ...

'', ''

The Merv Griffin Show ''The Merv Griffin Show'' is an American television talk show starring Merv Griffin. The series ran from October 1, 1962 to March 29, 1963 on NBC, May 10, 1965 to July 4, 1969 in first-run syndication, from August 18, 1969 to February 11, 1972 a ...

'' and ''

Dinah! ''Dinah!'' is a daytime variety talk show that was hosted by singer and actress Dinah Shore. The series was distributed by 20th Century Fox Television and premiered on October 21, 1974, in syndication. In 1979, the show became known as ''Dinah ...

'') failed, NBC made the decision in December 1978 to cancel ''America Alive!''; the program aired its final episode on January 4, 1979, with a scheduled

NBC News NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Television and Streaming, a division of NBCUniversal, which is, in turn, a subsidiary of Comcast. The news division's var ...

special featuring

Betty Ford Elizabeth Anne Ford (; formerly Warren; April 8, 1918 – July 8, 2011) was the first lady of the United States from 1974 to 1977, as the wife of President Gerald Ford. As first lady, she was active in social policy and set a precedent as a pol ...

being shown in its slot the following day. NBC filled the hour with two new game shows, ''

Password Plus ''Password Plus'' and ''Super Password'' are American TV game shows that aired separately between 1979 and 1989. Both shows were revivals of ''Password'', which originally ran from 1961 to 1975 in various incarnations. With only subtle differen ...

'' and the short-lived ''

All Star Secrets ''All Star Secrets'' is an NBC daytime game show that aired from January 8 to August 10, 1979. A Hill-Eubanks Production, the show was hosted by co-creator Bob Eubanks and announced first by Charlie O'Donnell, but due to conflicts with his announ ...

''; both of these shows premiered on January 8, 1979.

References

{{reflist

External links

''America Alive!'' at IMDB
1978 American television series debuts 1979 American television series endings American television talk shows NBC original programming