Tim Ambler (born 1937) is a British

organizational theorist Organizational theory refers to the set of interrelated concepts that involve the sociological study of the structures and operations of formal social organizations. Organizational theory also attempts to explain how interrelated units of organiz ...

, author and academic on the field of

Marketing effectiveness Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term. It is also related to marketing ...

. Ambler featured on Marketing's list of the 100 most powerful figures in the industry. He is cited by the Chartered Institute of Marketing as one of the top 50 marketing experts in the world

Life and career

Ambler was educated at Oxford University (MA in mathematics) and the

MIT Sloan School of Management The MIT Sloan School of Management (MIT Sloan or Sloan) is the business school of the Massachusetts Institute of Technology, a private university in Cambridge, Massachusetts. MIT Sloan offers bachelor's, master's, and doctoral degree programs, ...

(SM in marketing). Before becoming an academic, Ambler spent some 30 years in business, initially as an accountant, switching to marketing, and his knowledge of the two fields enabled him to develop new approaches to marketing effectiveness and accountability. As marketing director for International Distillers and Vintners (IDV) he was associated with the development of Bailey's Irish Cream, Le Piat d'Or, Smirnoff Vodka and Croft Sherry.Tim Ambler (1996) ''The financial times guide to marketing: from advertising to zen''. Pitman Pub., 1 May 1996. p. v More recently he held overall international marketing responsibility for IDV and worked extensively in the US, Canada, Africa and emerging markets. He was senior fellow and then honorary senior research fellow in marketing at London Business School and has researched and written articles and books on

. Since 2005, he has been a senior fellow of the Adam Smith Institute, contributing research papers and over 200 blogs.

Key ideas

His books include ''Marketing'' and the ''Bottom Line'' (Prentice Hall, 2nd Edition 2003), ''Doing Business in China'' (with Morgen Witzel and Chao Xi, Routledge, 3rd Edition 2009) and ''The Lucky Marketeer'' (Quiller Press, 2014). The

British Chambers of Commerce British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...

published Ambler's report on deregulation., as well as co-authoring 10 annual reports on the cost of regulation to business and the weaknesses of government processes for new regulations. The

Adam Smith Institute The Adam Smith Institute (ASI) is a neoliberal UK-based think tank and lobbying group, named after Adam Smith, a Scottish moral philosopher and classical economist. The libertarian label was officially changed to neoliberal on 10 October 201 ...

published a series of Ambler's reports on Deregulation. The

Centre for Social Justice The Centre for Social Justice (CSJ) is an independent centre-right think tank based in the United Kingdom, co-founded in 2004 by Iain Duncan Smith, Tim Montgomerie, Mark Florman and Philippa Stroud. Political positions The organisation's stated ...

published Analysis Paralysis: Assess safeguarding children by results (May 2015). The Worshipful Society of Marketers published Ambler's reports proposing a framework for

Annual report An annual report is a comprehensive report on a company's activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the company's activities and financial performance. ...

narrative reporting, as a way of involving

shareholders A shareholder (in the United States often referred to as stockholder) of a corporation is an individual or legal entity (such as another corporation, a body politic, a trust or partnership) that is registered by the corporation as the legal owner ...

in marketing. The

Chartered Institute of Marketing The Chartered Institute of Marketing (CIM) was founded in 1911. It has over 30,000 members, including more than 3,000 registered Chartered Marketers. CIM offers 130 study centres in 36 countries, and exam centres in 132 countries. In 1952 Prince ...

published a report on Marketing Effectiveness to which Ambler was a principal adviser. The

Marketing Science Institute Founded in 1961, the Marketing Science Institute (MSI) is a corporate-membership-based organization. MSI claims to be unique as the only research-based organization with a network of marketing academics from business schools all over the world as w ...

of America published the finding of Ambler's extensive research study of the use of marketing metrics in the UK and Spain. They subsequently published a study of Dashboards and Marketing. The

Australian Marketing Institute The Australian Marketing Institute (AMI) is Australia's largest professional body for marketers. The AMI's core purpose is to support progress in the careers of their members and advance the marketing profession. The AMI has over 30,000 marketers ...

published Ambler's guidelines for choosing marketing dashboard metrics. Ambler was editor and a contributor to the Special Issue on Marketing Metrics of the Journal of Marketing Management. On retirement, he took up music composition, primarily for voice and wind. London Festivals of Contemporary Church Music have featured 11 of his works and his Mass has been performed at Westminster Cathedral, Downside Abbey and St John the Baptist Cathedral, Norwich

References

{{DEFAULTSORT:Ambler, Tim 1937 births Living people British business theorists Marketing theorists Advertising theorists Academics of London Business School MIT Sloan School of Management alumni Alumni of the University of Oxford British expatriates in the United States

Life and career

Key ideas

See also

References