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The Amazon Fire, formerly called the Kindle Fire, is a line of tablet computers developed by Amazon. Built with
Quanta Computer Quanta Computer Incorporated () () is a Taiwan-based manufacturer of notebook computers and other electronic hardware. Its customers include Apple Inc., Dell, Hewlett-Packard Inc., Acer Inc., Alienware, Amazon.com, Cisco, Fujitsu, Gericom, Lenov ...
, the Kindle Fire was first released in November 2011, featuring a color 7-inch
multi-touch In computing, multi-touch is technology that enables a surface (a touchpad or touchscreen) to recognize the presence of more than one somatosensory system, point of contact with the surface at the same time. The origins of multitouch began at CER ...
display with IPS technology and running a custom version of Google's
Android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...
operating system called Fire OS. The Kindle Fire HD followed in September 2012, and the Kindle Fire HDX in September 2013. In September 2014, when the fourth generation was introduced, the name "
Kindle Kindle may refer to: Companies and products * Amazon Kindle, an e-reader line by Amazon.com ** Kindle Direct Publishing, an e-book publishing platform by Amazon ** Kindle Store, an online e-book e-commerce store by Amazon * Kindle Banking Systems, ...
" was dropped. In later generations, the Fire tablet is also able to convert into a Smart speaker turning on the "Show Mode" options, which the primary interaction will be by voice command through Alexa.


History

The Kindle Fire—which includes access to the Amazon Appstore, streaming movies and TV shows, and the Kindle Store for e-books—was released to consumers in the United States on November 14, 2011, after being announced on September 28. On September 7, 2012, upgrades to the device were announced with consumer availability to those European countries with a localised version of Amazon's website ( United Kingdom, France, Germany, Italy and Spain). The original Kindle Fire retailed for in 2011. Estimates of the device's initial bill of materials cost ranged from $150 to $202. Amazon's business strategy was stated in 2011 as making money through sales of digital content on the ''Fire'', rather than through sales of the device itself. , the Kindle Fire was the second best selling tablet after Apple's iPad, with about 7 million units sold according to estimates by
Forrester Research Forrester is a research and advisory company that offers a variety of services including research, consulting, and events. Forrester has nine North America locations: Cambridge, Massachusetts; New York, New York; San Francisco, California; McL ...
and Amazon's tablets were the fourth best selling. On September 6, 2012, the Kindle Fire was upgraded to the second generation, and its price was reduced to , RAM upgraded to 1 GB and processor clock speed upgraded to 1.2 GHz. A more powerful and video-friendly version, the Kindle Fire HD (7 and 8.9 inch versions) was also made available, initially priced at $199 and $299. On September 25, 2013, the Kindle Fire HD was upgraded as the third generation ''Fire'', priced at , and the
Kindle Fire HDX The Fire HDX, formerly named Kindle Fire HDX, was a high-end model in Amazon Fire line of tablet computers. It was announced on September 25, 2013 and was available in two models, 7 inch and 8.9 inch. The 7 inch WiFi model was rele ...
was introduced. The Kindle Fire HDX had an improved graphics engine, double the memory, and triple the processor speed of the previous model. The 7-inch and 8.99-inch versions were introduced at and respectively. In September 2014, the Fire HDX 8.9 and the Fire HD were upgraded to the fourth generation of Fire tablets, removing the "Kindle" adjective in the naming scheme. There was also the Fire HD 6 that has a six-inch screen with a quad-core processor priced at . In September 2015, Amazon announced the release of the Fire 7, priced at for the 8GB version that displays advertisements on the lock screen. it was the lowest-priced Amazon tablet. In June 2016, its price was dropped briefly to . This fifth generation tablet introduced a micro SD card slot for extra storage. In September 2016, Amazon announced the release of the Fire HD 8 which includes the virtual assistant Alexa, priced at . ''
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'' reported that, "As with most of Amazon's devices, the aim isn't to make money off of the hardware but instead to sell digital content such as books, movies, and TV shows to users". A slightly improved Fire 7 was released in June 2017, keeping the US$49.99 price point. An upgraded model of Fire 7 was announced in May 2019, with a scheduled release in June 2019 and keeping the US$49.99 price point.


Design


Hardware

The Kindle Fire hardware is manufactured by
Quanta Computer Quanta Computer Incorporated () () is a Taiwan-based manufacturer of notebook computers and other electronic hardware. Its customers include Apple Inc., Dell, Hewlett-Packard Inc., Acer Inc., Alienware, Amazon.com, Cisco, Fujitsu, Gericom, Lenov ...
(an Original Design Manufacturer), which also originally helped design the BlackBerry PlayBook, using it as a hardware template for the Kindle Fire. First-generation Kindle Fire devices employed a 1-GHz Texas Instruments OMAP 4430 dual-core processor. The device has a 2-point multi-touch colour
LCD A liquid-crystal display (LCD) is a flat-panel display or other electronically modulated optical device that uses the light-modulating properties of liquid crystals combined with polarizers. Liquid crystals do not emit light directly but in ...
screen with a diagonal length of and a 600×1024-pixel resolution (160 dpi density). Connectivity is through 802.11n Wi-Fi and USB 2.0 (Micro-B connector). The device includes 8 GB of internal storage—said to be enough for 80 applications, plus either 10 movies or 800 songs or 6,000 books. According to Amazon, the first-generation Kindle Fire's 4400 
mAh ''Mångha'' (') is the Avestan for "Moon, month", equivalent to Persian ''Māh'' (; Old Persian ). It is the name of the lunar deity in Zoroastrianism. The Iranian word is masculine. Although Mah is not a prominent deity in the Avestan script ...
battery sustains up to 8 hours of consecutive reading and up to 7.5 hours of video playback with wireless off; later generations all offered around 7–8 hours Of the 8 GB internal storage available in the first-generation Kindle Fire, approximately 6.5 GB was available for content. The first-generation Kindle Fire has a sensor on the upper left-hand corner of the screen. This was widely considered to be an ambient-light sensor, disabled since an early software upgrade. Colour display technologies consume much more power than monochrome electronic paper (E-ink) types; Fire offer a typical battery life of 8 hours of mixed usage, while monochrome Kindles offer 15 to 30 hours' use without WiFi—"battery lasts weeks on a single charge"—with a much lower-capacity battery.


Software

The first generation of Kindle Fire devices run a customised
Android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...
2.3.3 Gingerbread OS. The second-generation Kindle Fire HD runs a customised Android 4.0.3 Ice Cream Sandwich OS. Along with access to Amazon Appstore, the Fire includes a cloud-accelerated "split browser", Amazon Silk, using Amazon EC2 for off-device cloud computation; including webpage layout and rendering, and Google's SPDY protocol for faster webpage content transmission. The user's Amazon digital content is given free storage in
Amazon Cloud Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. These cloud computing web services provide di ...
's web-storage platform, 5 GB music storage in Amazon Cloud Drive, and a built-in email application allows webmail ( Gmail, Yahoo!, Hotmail, AOL Mail, etc.) to be merged into one inbox. The subscription-based
Amazon Prime Amazon Prime is a paid subscription service from Amazon which is available in various countries and gives users access to additional services otherwise unavailable or available at a premium to other Amazon customers. Services include same, one- ...
, which includes unlimited streaming of movies and TV shows, is available with a free 30-day trial period. Content formats supported by the first-generation Kindle Fire were Kindle Format 8 (KF8), Kindle Mobi (
.azw Kindle File Format is a proprietary e-book file format created by Amazon.com that can be downloaded and read on devices like smartphones, tablets, computers, or e-readers that have Amazon's Kindle app. E-book files in the Kindle File Forma ...
), TXT,
PDF Portable Document Format (PDF), standardized as ISO 32000, is a file format developed by Adobe in 1992 to present documents, including text formatting and images, in a manner independent of application software, hardware, and operating systems. ...
, unrestricted MOBI, PRC natively, Audible (Audible Enhanced (AA, AAX)), DOC, DOCX,
JPEG JPEG ( ) is a commonly used method of lossy compression for digital images, particularly for those images produced by digital photography. The degree of compression can be adjusted, allowing a selectable tradeoff between storage size and imag ...
,
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, PNG, BMP, non-DRM
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, MP3, MIDI, OGG, WAV, MP4, VP8. Because of Amazon's USB driver implementation, the first-generation Kindle Fire suffered from slow USB transfer speeds. For example, transferring an 800MB video file may have taken more than three minutes in 2011. It is possible to convert a Kindle Fire to a tablet running standard Android, with some loss of Amazon-related functionality, and lacking features such as Bluetooth, microphone, camera, and memory expansion. In May 2022, Amazon announced the company were updating the foundation of the Fire Operating System. Amazon’s next Fire 7 Tablet will come with the company’s Fire OS called Fire OS 8, while Fire OS 7 has run on Android 9 since 2018, Fire OS 8 will be based on Android 11, which the company stated is a pretty significant upgrade to the foundational software currently powering Amazon tablets. With this development the company aims to introduce new user features such as a system-wide dark mode.


Reception

Analysts had projected the device to be a strong competitor to Apple's iPad, and that other Android device makers would suffer lost sales. In a 2012 review published by Project Gutenberg, the Kindle Fire was called a "huge step back in freedom from the Kindle 3"; the reviewer noted that Amazon introduced a "deliberate limitation" into the Fire that didn't exist in the previous version: it is no longer possible to download free e-books from websites such as Project Gutenberg, Internet Archive and Google Books and have them stored permanently in the same places where books from Amazon are kept.


Sales

Customers began receiving Kindle Fires on November 15, 2011; in December 2012, customers had purchased over a million Kindle devices per week. International Data Corporation (IDC) estimated that the Kindle Fire sold about 4.7 million units during the fourth quarter of 2011. The Amazon Kindle Fire helped the company beat their 2012 first quarter estimates and boosted the company's stock in extended trading. As of May 2013, about 7 million units had been sold according to estimates. Statistics for FY2014 or Q1&2 2015 are not yet available.


Family

Up to the present, there have been eleven generations of Fire tablets, spread across three different feature design lines: Fire, Fire HD and Fire HDX. Beyond this usage, Fire is used for explicit phone devices and for TV add-on sticks.


Models

Overview on generations and models for all Fire tablet devices: Detailed specifications for some of the 7" Fire tablets:


Gallery

File:Wikipedia Kindle Fire 1442.JPG, The Kindle Fire in horizontal position displaying web page , Kindle Fire size relative to a hand File:Wikipedia Kindle Fire & iPad 1439.JPG, The iPad (left) compared with the Kindle Fire (right) File:Wikipedia Kindle Fire & iPod 1441.JPG, The Kindle Fire (left) compared with the
iPod Touch The iPod Touch (stylized as iPod touch) is a discontinued line of iOS-based mobile devices designed and marketed by Apple Inc. with a touchscreen-controlled user interface. As with other iPod models, the iPod Touch can be used as a music pl ...
(right) File:1st gen Comparison iPad Mini & Google Nexus 7 & Kindle Fire Wikipedia screen 03 2013 6262.jpg, The Kindle Fire (left) compared with the iPad Mini (center) and the Nexus 7 (2012 version) (right)


See also

* Fire HD, the 'mid-market' version of the Kindle Fire, with improved specifications, including higher resolution screens and improved processors running Fire OS since 4th generation and Android for the early models. * Fire HDX, the 'high-end' version of the Kindle Fire, the mostly highly specified Fire, with improved resolution and faster processors running Fire OS for all models. * Comparison of: ** Tablet computers ** E-book readers


References


External links


Fire Tablets
– home page on Amazon site
Amazon Fire - Device and Feature Specifications

Kindle Fire Review
at '' The Wall Street Journal'' {{Authority control Kindle Fire Android (operating system) devices Tablet computers Tablet computers introduced in 2011 Touchscreen portable media players