Amaru Entertainment (formerly Amaru Records) is a

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...

founded in 1997 by

Afeni Shakur Afeni Shakur Davis (born Alice Faye Williams; January 10, 1947 – May 2, 2016) was an American political activist and member of the Black Panther Party. Shakur was the mother of rapper Tupac Shakur and the executor of his estate. She founded t ...

after the death of her son

Tupac Amaru Shakur Tupac Amaru Shakur ( ; born Lesane Parish Crooks, June 16, 1971 – September 13, 1996), also known as 2Pac and Makaveli, was an American rapper. He is widely considered one of the most influential rappers of all time. Shakur is among the b ...

. The label was created to handle the release of Tupac's previously unreleased material, and was given the rights to release recordings made during his time at both

Interscope Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Musi ...

and

Death Row Records Death Row Records is an American record label that was founded in 1991 by The D.O.C., Dr. Dre, Suge Knight, and Dick Griffey. The label became a sensation by releasing multi-platinum hip-hop albums by West Coast-based artists such as Dr. Dre ('' ...

, as well as the rights to re-release his Interscope albums ''

2Pacalypse Now ''2Pacalypse Now'' is the debut studio album by American rapper 2Pac. It was released on November 12, 1991, by Interscope and Jive Records. ''2Pacalypse Now'' is Tupac's commentary on contemporary social issues facing American society, such as ra ...

'', '' Strictly 4 My N.I.G.G.A.Z...'', '' Thug Life: Volume 1'', and ''

Me Against the World ''Me Against the World'' is the third studio album by American rapper 2Pac. It was released on March 14, 1995, by Interscope and Jive Records. 2Pac draws lyrical inspiration from his impending prison sentence, troubles with the police, and pove ...

''. The label initially distributed its releases through

Jive Records Jive Records was an American independent record label founded by Clive Calder in 1981 as a subsidiary to the Zomba Group. In the US, the label had offices in New York City and Chicago. Jive was best known for its successes with hip hop, R&B, an ...

, beginning with ''

R U Still Down? (Remember Me) ''R U Still Down? (Remember Me)'' is the sixth studio album and second double album by American rapper, 2Pac, released on November 25, 1997. It is his second posthumous release and the first to be released without his creative input and contains p ...

'', but, as of 2011, the releases were being distributed by Interscope. Amaru has released 11 posthumous albums by 2Pac, as well as a documentary, titled '' Tupac: Resurrection''. On May 2, 2016,

died of a

heart attack A myocardial infarction (MI), commonly known as a heart attack, occurs when blood flow decreases or stops to the coronary artery of the heart, causing damage to the heart muscle. The most common symptom is chest pain or discomfort which may tr ...

References

{{Authority control American record labels Hip hop record labels Interscope Records albums Record labels established in 1997 Tupac Shakur

See also

References