Amanda Jayne Broderick (born 1971) is a British marketer, academic and academic administrator who has been the vice-chancellor and president of the

University of East London , mottoeng = Knowledge and the fulfilment of vows , established = 1898 – West Ham Technical Institute1952 – West Ham College of Technology1970 – North East London Polytechnic1989 – Polytechnic of East London ...

since September 2018. She is also professor of international business.

Biography

With family origins in

Afghanistan Afghanistan, officially the Islamic Emirate of Afghanistan,; prs, امارت اسلامی افغانستان is a landlocked country located at the crossroads of Central Asia and South Asia. Referred to as the Heart of Asia, it is bordere ...

Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

and Hull, Broderick was born in 1971 and brought up in Staffordshire, England. She graduated from

De Montfort University De Montfort University Leicester (DMU) is a public university in the city of Leicester, England. It was established in accordance with the Further and Higher Education Act in 1992 as a degree awarding body. The name De Montfort University was tak ...

in Leicester, UK with a 1st Class Bachelor of Arts (BA) degree in marketing and psychology and a

Doctor of Philosophy A Doctor of Philosophy (PhD, Ph.D., or DPhil; Latin: or ') is the most common degree at the highest academic level awarded following a course of study. PhDs are awarded for programs across the whole breadth of academic fields. Because it is ...

(PhD) degree in international business.

Career

She previously lectured at the University of Newcastle, the

University of Salford , caption = Coat of ArmsUniversity of Salford , mottoeng = "Let us seek higher things" , established = 1850 - Pendleton Mechanics Institute 1896 – Royal Technical Institute, Salford 1967 – gained ...

, Durham University,

Coventry University , mottoeng = By Art and Industry , established = , type = Public , endowment = £28 million (2015) , budget = £787.5 million , chancellor = Margaret Casely-Hayford , vice_chancellor = John Latham , students = () , undergr ...

Aston University Aston University (abbreviated as ''Aston''. for post-nominals) is a public research university situated in the city centre of Birmingham, England. Aston began as the Birmingham Municipal Technical School in 1895, evolving into the UK's first ...

and

. Before moving to Newcastle University, she was pro-vice chancellor (International Priorities) and founding executive dean of the College of Business & Law, University of Salford; principal of St. Cuthbert's Society (a Durham University College) and deputy dean of Durham Business School. She also led the development of the University Academy 92, founded by the Class of ’92 and Lancaster University and launched in September 2017. In 2019, she was elected as UK representative on the Association of Commonwealth Universities Council.

Research

Broderick's expertise lies in the fields of international business, marketing psychology and strategic communications. She has authored two seminal texts in her field and has a track record in research and enterprise funding.

Professional service

During her tenure as dean at Salford, it was the 2014 Times Higher Education Business School of the Year. In 2019, she was elected as UK representative on the Association of Commonwealth Universities (ACU) Council.

References

{{DEFAULTSORT:Broderick, Amanda 1971 births Living people Alumni of De Montfort University Academics of Newcastle University Academics of the University of Salford Academics of Durham University Academics of De Montfort University Academics of Aston University Academics of Coventry University Women deans (academic) British university and college faculty deans Academics of the University of East London British business theorists People from Staffordshire British textbook writers 21st-century British women writers 20th-century British women writers