Aman ki Asha ( ur, , hi, अमन की आशा,
translation
Translation is the communication of the Meaning (linguistic), meaning of a #Source and target languages, source-language text by means of an Dynamic and formal equivalence, equivalent #Source and target languages, target-language text. The ...
: "Hope for Peace") is a campaign jointly started by two leading media houses,
The Jang Group of
Pakistan
Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 24 ...
, and
The Times of India
''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest ...
in
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
. The campaign aims for mutual peace and development of diplomatic and cultural relations between the two nations in
South Asia
South Asia is the southern subregion of Asia, which is defined in both geographical and ethno-cultural terms. The region consists of the countries of Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka.;;;;;;;; ...
. It was established on 1 January 2010.
Background
Aman ki Asha was inspired by the groundbreaking work of "Friends Without Borders", an international
NGO
A non-governmental organization (NGO) or non-governmental organisation (see spelling differences) is an organization that generally is formed independent from government. They are typically nonprofit entities, and many of them are active in h ...
, that launched bold, love-based people-to-people campaigns between the children and people of both countries between 2005 - 2007.
The Times of India and the Jang Group both partnered with Friends Without Borders and stepped up their joint-efforts after the Dil se Dil ("From Heart to Heart") Border Concert was canceled in August 2007. "Peace efforts between India and Pakistan are the real need of the hour and only prudence, foresightedness and sincerity can do wonders for both countries. In this people of India and Pakistan communicate with each other."
See also
*
Indo-Pakistani Confederation
The concept of an Indo-Pakistani Confederation advocates for a political confederation consisting of the sovereign states of India and Pakistan as a means of ending bilateral conflicts and promoting common interests in defence, foreign affairs, an ...
*
India-Pakistan relations
*
Track II diplomacy
Track II diplomacy or "backchannel diplomacy" is the practice of "non-governmental, informal and unofficial contacts and activities between private citizens or groups of individuals, sometimes called 'non-state actors. It contrasts with track I dip ...
References
External links
Aman ki Asha - The Times of IndiaFriends Without Borders
{{DEFAULTSORT:Aman Ki Asha
Political organisations based in India
Political organisations based in Pakistan
India–Pakistan relations
The Times of India
2010 establishments in Pakistan
2010 establishments in India