Amalie Oil Company is an American company that manufactures various weights of motor oil, synthetic oil,

transmission fluid A hydraulic fluid or hydraulic liquid is the medium by which power is transferred in hydraulic machinery. Common hydraulic fluids are based on mineral oil or water. Examples of equipment that might use hydraulic fluids are excavators and backhoes, ...

, and other automotive fluids. The company was founded in

Franklin, Pennsylvania Franklin is a city and the county seat of Venango County, Pennsylvania. The population was 6,097 in the 2020 census. Franklin is part of the Oil City, PA Micropolitan Statistical Area. Franklin is known for its three-day autumn festival in Oc ...

, in 1903, giving rise to its current

slogan A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...

"Better than it has to be... Since 1903." The company was the first to sell multi-grade motor oil and is currently

North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...

's largest private, independent blender of motor oils and industrial lubricants. Amalie primarily produces private label products for companies such as

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

O'Reilly Auto Parts O’Reilly Automotive, Inc. is an American auto parts retailer that provides automotive aftermarket parts, tools, supplies, equipment, and accessories to professional service providers and do-it-yourself customers. Founded in 1957 by the O’Reil ...

Advance Auto Parts Advance Auto Parts, Inc. (Advance) is an American automotive aftermarket parts provider. Headquartered in Raleigh, North Carolina, it serves both professional installer and do it yourself (DIY) customers. As of July 13, 2019, Advance operated 4 ...

, Carquest and

AutoZone AutoZone, Inc. is an American retailer of aftermarket automotive parts and accessories, the largest in the United States. Founded in 1979, AutoZone has over 6,400 stores across the United States, Mexico, Puerto Rico, Brazil and the US Virgin Is ...

but is starting to sell its own branded products more widely. The company also owns the Wolf's Head brand. The company is currently run by the Barkett family. The Barketts entered the motor oil business by buying Petroleum Packers, a company in

Port Tampa Bay Port Tampa Bay, known as the Port of Tampa until January 2014, is the largest port in the state of Florida and is overseen by the Tampa Port Authority, a Hillsborough County, Florida, Hillsborough County agency. The port is located in Tampa, Flori ...

, in 1977. In 1997 the Barketts acquired Amalie Oil from Sun Oil Company and merged Petroleum Packers into Amalie. The combined company has been headquartered in

Tampa, Florida Tampa () is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and ...

, since 1998. As the company attempts to increase its brand awareness, it has become increasingly visible in the

Tampa Bay Area The Tampa Bay area is a major populated area surrounding Tampa Bay on the west coast of Florida in the United States. It includes the main cities of Tampa, St. Petersburg, and Clearwater. It is the 18th largest metropolitan area in the Unite ...

. Since 2011 Amalie has been the home field sponsor of the

Tampa Bay Storm The Tampa Bay Storm were a professional arena football team based in Tampa, Florida, US. It played in the Arena Football League (AFL). Originally the team was located in Pittsburgh, Pennsylvania, and operated as the Pittsburgh Gladiators. The f ...

of the

Arena Football League The Arena Football League (AFL) was a professional arena football league in the United States. It was founded in 1986, but played its first official games in the 1987 season, making it the third longest-running professional football league in ...

. In 2014 Amalie acquired the naming rights to the then Tampa Bay Times Forum and the Forum was renamed

Amalie Arena Amalie Arena (officially stylized as AMALIE Arena) is a multipurpose arena in Tampa, Florida, that has been used for ice hockey, basketball, arena football, concerts, and other events. It is mainly used as the home for the Tampa Bay Lightning ...

. The company is also a sponsor of the arena's tenants the

Tampa Bay Lightning The Tampa Bay Lightning (colloquially known as the Bolts) are a professional ice hockey team based in Tampa, Florida. They compete in the National Hockey League (NHL) as a member of the Atlantic Division in the Eastern Conference. They play th ...

of the

NHL The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...

and the Tampa Bay Storm. The company is also the title sponsor of the

Gatornationals The Gatornationals is an annual National Hot Rod Association (NHRA) national drag racing event held each March at Gainesville Raceway in Gainesville, Florida. The event was held for the first time in 1970. The traditional East Coast opener and ...

and a sponsor of the

National Hot Rod Association The National Hot Rod Association (NHRA) is a drag racing governing body, which sets rules in drag racing and hosts events all over the United States and Canada. With over 40,000 drivers in its rosters, the NHRA claims to be the largest motorspo ...

References

Companies based in Tampa, Florida 1903 establishments in Pennsylvania Oil companies of the United States Motor oils {{biz-stub